gel heel cushion inserts
Skip itSoft demand (-3.2% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Great7.0%search→purchase rate — share of searches ending in a sale
Returns
Good2.6%return rate — above 5% kills the launch gate
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Avg price
Okay$11.40avg listing price — sweet spot $15–$100
Price range
Okay$6.41–$21.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$123K$123K/yr · 154K searches
Review moat
Bad5,080.54avg incumbent reviews — the moat a new listing must climb
Growth
Bad-3.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, gel heel cushion inserts is a $123K/yr Amazon United States market (154K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in May–Jun–Sep. Verdict: Skip it — 48/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
gel heel cushion inserts market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- $114K–$143K
- units × avg price
- Conversion rate
- 7.0%
- Avg BSR
- #172
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 69%
- Out of stock
- 0.0%
- Avg brand age
- 53 months
- Avg seller age
- 162 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
17 falling
Sellers
61
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
52%
Top 20: 93%
Open market
19%
- Dr. Scholl's48%
- Welnove11%
- Homergy8%
- BloomLab6%
- Figly5%
- Tuli's4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -3.2% search growth over the last 90 days.Peak months: May, Jun, Sep · busiest ÷ quietest = 1.8×
Top gel heel cushion inserts search terms
- taloneras para el dolor de talon26K/yr
- heel cushions for heel pain relief28K/yr
- dr scholls heel inserts for women19K/yr
- heel spur wrap13K/yr
- heal support7K/yr
- bone spur7K/yr
- dr scholls inserts for women heels5K/yr
- dr scholls heel5K/yr
- dr scholls heel inserts5K/yr
- calcaneus fracture heel support3K/yr
Top gel heel cushion inserts products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dr. Scholls Heel Cushions with Massaging Gel Advanced // All-Day Shock Absorption and Cushioning to Relieve Heel Discomfort (for Womens 6-10 Also Available for Mens 8-13)
Dr. Scholl's$6.414.1★18,977 rev
Welnove Gel Heel Protector Cups Inserts Pads for Women Men Plantar Fasciitis Heels Spur Achilles Tendonitis Dry Cracked Heel Support Cushion Black Fit Best in Roomy Shoes (W 4.5-9 / M5-8)
Welnove$12.764.2★4,519 rev
Heel Cups for Achilles Tendonitis & Plantar Fasciitis - 2 Pack Gel Shoe Inserts for Heel Pain Relief Arch Support for Women & Men
Homergy$9.794.1★3,443 rev
Dr. Scholls Love Your Heels & Wedges Ball of Foot Cushions for Women 1 Pair Metatarsal Pads Women - All-Day Comfort for High Heels - Relieve & Prevent Shoe Discomfort No Sliding Stopper Pads
Dr. Scholl's$6.934.2★7,173 rev
Dr. Scholls Love Your Heels & Flats Heel Liner Cushions Helps Prevent Uncomfortable Shoe Rubbing at The Heel and Helps Prevent Shoe Slipping for Shoes That are Too Big 3 Pair
Dr. Scholl's$10.754.2★2,615 rev
Newest
by launch date
Riootlnm Heel Protector Cushion Inserts Pads Plantar Fasciitis Heels Spur Pain Relief Achilles Tendonitis Dry Cracked for Women Men Heel Cups Supports for Pain Prevention (1 Black Large)
Riootlnm$11.9797 rev
REVIX Heel Ice Pack Wrap Reusable Hot & Cold Therapy Gel Pack for Heel Spurs Targeted Relief for Heels and Foot Discomfort (Not for Ankle)
REVIX$13.09317 rev
Plantar Fasciitis Heel Cup Protectors - Promifun Heel Cups for Heel Spur Achilles Tendinitis Cracked Heels Heel Pain Relief Products - Gel Heel Cushion Pads Black Large(W 9.5-13 / M 8.5-14)
Promifun$12.821,330 rev
Premium Heel Pain Relief Gel Inserts 2 Pack Shock-Absorbing Heel Cups for Plantar Fasciitis Non-Slip Silicone Cushions for All Shoes & All-Day Comfort
BloomLab$15.57809 rev
Gel Heel Pads 2 Pack for Achilles Tendonitis Shoe Wedge Inserts for Plantar Fasciitis Bone Spur Foot Pain Relief Support Comfort Cushion Insoles for Women/Men
BloomLab$9.451,826 rev
Trending
90-day click momentumRiootlnm Heel Protector Cushion Inserts Pads Plantar Fasciitis Heels Spur Pain Relief Achilles Tendonitis Dry Cracked for Women Men Heel Cups Supports for Pain Prevention (1 Black Large)
Riootlnm$11.973.9★
Dr. Scholls Soft Cushioning Insoles for High Heels New Packaging
Dr. Scholl's$9.774.3★
Premium Heel Pain Relief Gel Inserts 2 Pack Shock-Absorbing Heel Cups for Plantar Fasciitis Non-Slip Silicone Cushions for All Shoes & All-Day Comfort
BloomLab$15.574.2★
Plantar Fasciitis Foot Pain Relief 14-Piece Kit Premium Planter Fasciitis Support Gel Heel Spur & Therapy Wraps Compression Socks Foot Sleeves Arch Supports Heel Cushion Inserts & Heel Grips
Fittest Pro$15.804.0★
REVIX Heel Ice Pack Wrap Reusable Hot & Cold Therapy Gel Pack for Heel Spurs Targeted Relief for Heels and Foot Discomfort (Not for Ankle)
REVIX$13.094.3★
What buyers say about gel heel cushion inserts
What buyers praise and complain about, mined from review topics.What buyers love
“Comfortable and supportive”
“Product is well made”
“The fit is accurate”
“Comfy cushion”
“definitely affordable”
“Ease of use”
“Accurate description”
“Works well”
“The material is soft”
“I purchased these with very low expectations, as I have purchased others to deal with heal and knee pain”
What buyers complain about
“Runs very small”
“Do not help the pain”
“It was uncomfortable”
“Did not work”
“Not much cushion”
“The adhesion is very poor”
“Not very durable”
“Poor quality control”
“Waste of Money”
“Very slippery”
Top return reasons
Common questions
- Is gel heel cushion inserts profitable to sell on Amazon United States?
- The niche generates $123K/yr across 26 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -3.2%. Flapen's verdict: Skip it (48/100).
- How competitive is the gel heel cushion inserts niche?
- 17 brands and 61 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 76% of demand.
- What do buyers complain about in gel heel cushion inserts?
- Top complaints mined from reviews: Size-Overall, Pain Relief-Overall, Comfort-Overall. The return rate is 2.6%.
- When does demand for gel heel cushion inserts peak?
- Demand peaks in May–Jun–Sep; the busiest month runs 1.8× the quietest.
- What does it cost to enter the gel heel cushion inserts niche?
- Listings span $6.41–$21.80; the average listing price is $11.40 (sweet spot $15–$100). The average incumbent carries 5,081 reviews — the moat a new listing must climb.