Gel Air Fresheners for Home

Shoppers searched for this 220K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved +13.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $174K a year.

Searches, last 12 months

220K

Growth, 90 days vs prior 90

+13.7%

Conversion, latest week

5.7%

Market size, estimated

$174Ka year

Peak month

September2.4× the quietest month

Top search term

gel air freshener60K searches a year

Listings sell for $13.91 on average, from $2.16 to $50.99. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $13.91 that is $3K to $7K a year per listing.

Average price

$13.91under the $15 to $100 sweet spot

Price range

$2.16–$50.99

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

$3K–$7K

Returns

0.3%of orders · Amazon United States median 2.1%

51% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #138 within Air Fresheners. It carries 12,552 reviews at 4.11 stars, so a new listing needs social proof before a better product.

Sponsored listings

51%

Prime listings

95%

Out of stock, average day

2.1%

Average rank

#138in Air Fresheners

Average rating

4.11 starsAmazon United States average 4.42 stars

Average reviews

12,552per listing

Listings tracked

37

The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

63 months