Gargle Away Throat Care

Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.0% of those searches ended in a purchase. Searches in the last 90 days moved -22.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $190K a year.

Searches, last 12 months

88K

Growth, 90 days vs prior 90

-22.8%

Conversion, latest week

12.0%

Market size, estimated

$190Ka year

Peak month

September2.5× the quietest month

Top search term

betadine sore throat gargle10K searches a year

Listings sell for $17.90 on average, from $10.52 to $32.92. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,500 to 2,000 of them. At $17.90 that is $27K to $36K a year per listing.

Average price

$17.90inside the $15 to $100 sweet spot

Price range

$10.52–$32.92

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

1,500–2,000

Revenue per listing a year

$27K–$36K

Returns

0.0%of orders · Amazon United States median 2.1%

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #228 within Cough & Cold. It carries 7,071 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings

60%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#228in Cough & Cold

Average rating

4.34 starsAmazon United States average 4.42 stars

Average reviews

7,071per listing

Listings tracked

5

The brands on the shelf have sold for 98 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

98 months