Skip to content

Gardenia Essential Oils

Maybe

An estimated 1.2% of orders come back. But shoppers spend an estimated $109K a year here, so Gardenia Essential Oils is a Maybe.

Flapen Score
51
51 / 100
Top 40% of 14,768 Health & Household niches · +2 vs the category median of 49
Market size
$109K/yr111K searches / yr
90-day growth
+12.4%search demand this quarter
Competition
66%top-5 click share · 13 brands · 16 sellers

Flapen Score

Gardenia Essential Oils against its category

The dotted line is the Health & Household average. Past it, Gardenia Essential Oils is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gardenia Essential Oils market on Amazon at a glance

Shoppers on Amazon United States searched for Gardenia Essential Oils 111K times last year and spent an estimated $109K. The top 5 brands take 78% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 10.3% of those searches ended in a purchase.

Shoppers searched for this 111K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.3% of those searches ended in a purchase. Searches in the last 90 days moved +12.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $109K a year.

Searches, last 12 months
111K
Growth, 90 days vs prior 90
+12.4%
Conversion, latest week
10.3%
Market size, estimated
$109Ka year
Peak month
May1.4× the quietest month
Top search term
gardenia essential oil64K searches a year

02 · Price

A sale here is worth $9.62.

Listings sell for $9.62 on average, from $5.52 to $18.30. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $9.62 that is $5K to $7K a year per listing.

Average price
$9.62under the $15 to $100 sweet spot
Price range
$5.52–$18.30
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
$5K–$7K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #65 within Aromatherapy. It carries 1,009 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
6.6%
Average rank
#65in Aromatherapy
Average rating
4.30 starsAmazon United States average 4.42 stars
Average reviews
1,009per listing
Listings tracked
16

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Gardenia Essential Oils products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

16

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

19%

  • Brand 135%
  • Brand 224%
  • Brand 39%
  • Brand 46%
  • Brand 54%
  • Brand 64%

Demand

Gardenia Essential Oils search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Gardenia Essential Oils search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gardenia essential oil64K/yr
  • gardenia oil16K/yr
  • gardenia fragrance oil6K/yr
  • gardinia oils4K/yr
  • gardenia diffuser oil4K/yr
  • gardenia essential oil diffuser6K/yr
  • gardenia essential oil organic3K/yr
  • gardenia oil for diffuser3K/yr
  • essential oils gardenia3K/yr
  • gardenia fragrance oil for candle making2K/yr

Reviews and returns

What reviews say buyers love and hate about Gardenia Essential Oils

We read the reviews and the return reasons for every product selling here.

73%of positive reviews mention “Smell”
60%of negative reviews mention “Smell”
1.2%of orders come back
“Synthetic smell”
A buyer, on “Smell”60% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Gardenia Essential Oils questions

Answered from the same tracked data.