Is gardenia candle profitable to sell on Amazon United States?

The niche generates $125K/yr across 26 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is +11.0%. Flapen's verdict: Worth a look (60/100).

How competitive is the gardenia candle niche?

17 brands and 85 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 68% of demand.

What do buyers complain about in gardenia candle?

Top complaints mined from reviews: Smell, Value For Money, Quality-Overall. The return rate is 0.9%.

When does demand for gardenia candle peak?

Demand peaks in May–Dec; the busiest month runs 2.5× the quietest.

What does it cost to enter the gardenia candle niche?

Listings span $7.80–$51.58; the average listing price is $20.77 (sweet spot $15–$100). The average incumbent carries 563 reviews — the moat a new listing must climb.

gardenia candle

Worth a look

Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Great$20.77

avg listing price — sweet spot $15–$100

Price range

Great$7.80–$51.58

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good563.38

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Conversion

Good5.9%

search→purchase rate — share of searches ending in a sale

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+11.0%

90-day search growth — must beat 0% to launch

Market size

Okay$125K

$125K/yr · 101K searches

According to Flapen's Amazon United States niche tracking, gardenia candle is a $125K/yr Amazon United States market (101K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in May–Dec. Verdict: Worth a look — 60/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

gardenia candle market data

Units sold / yr: 8K–10K; avg 250–500/product
Revenue / yr: $166K–$208K; units × avg price
Conversion rate: 5.9%
Avg BSR: #462
Page quality: 0%
Prime: 100%
Sponsored: 92%
Out of stock: 10.2%
Avg brand age: 54 months
Avg seller age: 153 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 falling

Sellers

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

54%

Top 20: 95%

Open market

26%

Bath & Body Works23%
Chloefu LAN19%
Village Candle14%
1OAK8%
M&SENSE5%
POOTES5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +11.0% search growth over the last 90 days.

Peak months: May, Dec · busiest ÷ quietest = 2.5×

Open Trend

Top gardenia candle search terms

gardenia candle62K/yr +11.2%7.8% conv.
white gardenia candle13K/yr -9.4%7.3% conv.
gardenia candles9K/yr +13.0%4.5% conv.
gardenia candles highly scented4K/yr +75.8%9.9% conv.
gardenia scented candles4K/yr +39.5%7.2% conv.
gardenia candles clearance6K/yr -8.2%5.5% conv.
yankee candle gardenia3K/yr +4.5%7.1% conv.

All search terms

Top gardenia candle products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Bath & Body Works White Gardenia 3-Wick Candle - Scented Candle for At-Home Use - Long-Lasting Room-Filling Fragrance - High Fragrance Oil Concentration - Soy Wax Blend

Bath & Body Works$23.514.6★536 rev

Village Candle Gardenia Large Glass Apothecary Jar Scented Candle 21.25 oz White

Village Candle$18.634.4★3,865 rev

Chloefu LAN Premium Gardenia Scented Candle for Men & Women Highly Scented 7.1oz|45 Hour Long Lasting All Natural Soy Candles Home Decor White Glass Jar Candle with Gift Box

Chloefu LAN$13.634.3★1,871 rev

1OAK Gardenia Candle - Soy Wax Scented Candles - Long Burning Premium Hand-Poured (7oz.)

1OAK$12.554.2★141 rev

Scented Candles for Home 16oz Soy Wax Candle 100 Hour Burn Time Gardenia Scented Candle for Men & Women Highly Scented Amber Glass Jar Candle as a Ideal Gift

POOTES$11.054.7★36 rev

Newest

by launch date

Bath & Body Works White Gardenia 3-Wick Candle - Scented Candle for At-Home Use - Long-Lasting Room-Filling Fragrance - High Fragrance Oil Concentration - Soy Wax Blend - 2-Pack

Bath & Body Works$40.26536 rev

3mo ago

SVECKE Gardenia Scented Candle 7oz Soy Wax Jar Candle Long Burning Aromatherapy Candle for Home Bedroom Gift for Women Men Housewarming New Home Gift

SVECKE$11.7952 rev

5mo ago

Gardenia Home Scented Candles 13oz Organic Soy Wax 76-Hour Clean Burning Natural Candles Non Toxic White Floral Scent for Relaxation Aromatherapy Housewarming Candle for Men Women

Fivefire$17.9211 rev

5mo ago

Gardenia Scented Candle Candles for Home Scented Gardenia Candle Luxury Jar Candle for Women Candles Gifts for Women Natural Soy Wax 7 oz 40 Hours

FRAGSCEN$12.5210 rev

7mo ago

Scented Candles for Home 16oz Soy Wax Candle 100 Hour Burn Time Gardenia Scented Candle for Men & Women Highly Scented Amber Glass Jar Candle as a Ideal Gift

POOTES$11.0536 rev

7mo ago

What buyers say about gardenia candle

What buyers praise and complain about, mined from review topics.

What buyers love

Smell69%

“Fragrance is wonderful”

Value For Money5%

“Worth the price”

Gifting Purpose4%

“Great gift”

Durability4%

“The glass is solid and durable, the kind you can clean out after the candle is done and actually reuse, which I love”

Brightness/Shine/Glow4%

“It has a nice glow”

Quality-Overall3%

“Very lovely jar”

Size-Overall1%

“it fits the space perfectly”

Design-Overall1%

“I also like the overall look”

Ease Of Use1%

“which makes it easy to use without any hassle”

Ease Of Cleaning1%

“trim cleanly with scissors between burns”

What buyers complain about

Smell57%

“Doesnt smell good at all”

Value For Money11%

“It was cheap money wise”

Quality-Overall7%

“Its okay not as good as Yankee candles wont buy again”

Size-Overall4%

“The wicks are too short”

Strength3%

“two they are fragile”

Durability2%

“totally had to be taken apart”

Flammable1%

“But as it burned”

Leak-Proof1%

“The oil leaked in the box”

Moist/Dry1%

“Unfortunately it is a too wet candle”

Design-Overall1%

“Bad design”

Top return reasons

Smell70%

Size-Overall8%

Advertised Vs Actual Product7%

Value For Money3%

Defective Material/Parts3%

Flammable3%

Functionality-Overall2%