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Gardenia Candle

Maybe

An estimated 0.9% of orders come back. But shoppers spend an estimated $125K a year here, so Gardenia Candle is a Maybe.

Flapen Score
60
60 / 100
Top 11% of 14,768 Health & Household niches · +11 vs the category median of 49
Market size
$125K/yr101K searches / yr
90-day growth
+11.0%search demand this quarter
Competition
54%top-5 click share · 17 brands · 85 sellers

Flapen Score

Gardenia Candle against its category

The dotted line is the Health & Household average. Past it, Gardenia Candle is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gardenia Candle market on Amazon at a glance

Shoppers on Amazon United States searched for Gardenia Candle 101K times last year and spent an estimated $125K. The top 5 brands take 68% of clicks. Demand peaks in May–Dec. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 5.9% of those searches ended in a purchase.

Shoppers searched for this 101K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved +11.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $125K a year.

Searches, last 12 months
101K
Growth, 90 days vs prior 90
+11.0%
Conversion, latest week
5.9%
Market size, estimated
$125Ka year
Peak month
December2.5× the quietest month
Top search term
gardenia candle62K searches a year

02 · Price

A sale here is worth $20.77.

Listings sell for $20.77 on average, from $7.80 to $51.58. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $20.77 that is $5K to $10K a year per listing.

Average price
$20.77inside the $15 to $100 sweet spot
Price range
$7.80–$51.58
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$5K–$10K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.2% of listings are out of stock. The average listing ranks #462 within Aromatherapy. It carries 563 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
10.2%
Average rank
#462in Aromatherapy
Average rating
4.32 starsAmazon United States average 4.42 stars
Average reviews
563per listing
Listings tracked
26

04 · Newcomers

2 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
2Amazon's first-year sales bar
Average brand age
54 months

Products

Top Gardenia Candle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 falling

Sellers

85

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

54%

Top 20: 95%

Open market

26%

  • Brand 123%
  • Brand 219%
  • Brand 314%
  • Brand 48%
  • Brand 55%
  • Brand 65%

Demand

Gardenia Candle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Gardenia Candle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gardenia candle62K/yr
  • white gardenia candle13K/yr
  • gardenia candles9K/yr
  • gardenia candles highly scented4K/yr
  • gardenia scented candles4K/yr
  • gardenia candles clearance6K/yr
  • yankee candle gardenia3K/yr

Reviews and returns

What reviews say buyers love and hate about Gardenia Candle

We read the reviews and the return reasons for every product selling here.

69%of positive reviews mention “Smell”
57%of negative reviews mention “Smell”
0.9%of orders come back
“Doesnt smell good at all”
A buyer, on “Smell”57% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Gardenia Candle questions

Answered from the same tracked data.