gaba gummies
Skip itA small market ($34K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great$19.54avg listing price — sweet spot $15–$100
Price range
Great$9.01–$38.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Review moat
Okay2,737.68avg incumbent reviews — the moat a new listing must climb
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Growth
Bad-1.6%90-day search growth — must beat 0% to launch
Market size
Bad$34K$34K/yr · 37K searches
According to Flapen's Amazon United States niche tracking, gaba gummies is a $34K/yr Amazon United States market (37K searches/yr). The top 5 brands hold 78% of demand. Verdict: Skip it — 47/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
gaba gummies market data
- Units sold / yr
- 3K–3K
- avg 100–250/product
- Revenue / yr
- $49K–$59K
- units × avg price
- Conversion rate
- 4.7%
- Avg BSR
- #1,112
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 84%
- Out of stock
- 2.8%
- Avg brand age
- 46 months
- Avg seller age
- 165 days
Competition & brand share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
601
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
18%
- Nextdia42%
- OLLY16%
- XIAAN8%
- NOW Foods7%
- Nature Made4%
- Youlikee4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top gaba gummies products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
GABA Gummies 500 mg - Sugar-Free Calm Gummies with L Theanine 5-HTP Vitamins D3 B12 Ashwagandha Melatonin-Free for Brain Calm Mood Zzz Better GABA Supplement for Adult Blueberry Flavor 2 Pack
Nextdia$38.884.5★368 rev
OLLY Goodbye Stress Gummy GABA L-Theanine Lemon Balm Stress Relief Supplement Berry - 42 Count
OLLY$11.594.4★14,392 rev
GABA + Magnesium Glycinate + L-Theanine - Melatonin-Free Sleep Aid + Calm Mood Gummies Liposomal GABA Supplements 1000mg with Ashwagandha 5htp Inositol B6 for Calm Focus-GABA Sleep Gummies 60 Cts
Nextdia$28.714.5★86 rev
NOW Foods Supplements GABA (Gamma-Aminobutyric Acid) Neurotransmitter Support* Orange Flavor 90 Chewables
NOW Foods$14.114.4★1,597 rev
Nature Made Wellblends Stress Relief Gummies 40 Strawberry Flavor Gummies
Nature Made$13.264.3★2,907 rev
Newest
by launch date
Youlikee GABA Gummies Strawberry Flavor 60 Count
Youlikee$17.8834 rev
Youlikee 2 Pack GABA Gummies Strawberry Flavor 120 Count
Youlikee$25.1234 rev
GABA + Magnesium Glycinate + L-Theanine - Melatonin-Free Sleep Aid + Calm Mood Gummies Liposomal GABA Supplements 1000mg with Ashwagandha 5htp Inositol B6 for Calm Focus-GABA Sleep Gummies 60 Cts
Nextdia$28.7186 rev
XIAAN GABA Gummies 1000mg for Kids & Adults Chewable GABA Supplements with L Theanine 5-HTP Ashwagandha Vitamins B6 B12 D3 for Calm & Zzz Sugar-Free/Vegan Strawberry Flavor 120 Count
XIAAN$22.0479 rev
XIAAN GABA Gummies 1000mg for Kids & Adults Chewable GABA Supplements with L Theanine 5-HTP Ashwagandha Vitamins B6 B12 D3 for Calm & Zzz Sugar-Free/Vegan Strawberry Flavor 60 Count
XIAAN$16.0079 rev
Trending
90-day click momentumYoulikee GABA Gummies Strawberry Flavor 60 Count
Youlikee$17.884.7★
Youlikee 2 Pack GABA Gummies Strawberry Flavor 120 Count
Youlikee$25.124.7★
XIAAN GABA Gummies 1000mg for Kids & Adults Chewable GABA Supplements with L Theanine 5-HTP Ashwagandha Vitamins B6 B12 D3 for Calm & Zzz Sugar-Free/Vegan Strawberry Flavor 120 Count
XIAAN$22.044.2★
Vitamatic Stress Relief Gummies with GABA L-Theanine Lemon Balm Lemon & Mixed Berry Flavor 60 Gummies Vegan Non-GMO Gluten-Free
Vitamatic$9.774.1★
2 Pack 300MG 5-HTP GABA Sleep Supplement Gummies with 200mg L-Theanine Supplement for Brain Mood Stabilizer and Sleep Support Melatonin-Free Omega 3-6-9 for Natural Zzzs Blueberry Flavor
lickshine$28.934.4★
What buyers say about gaba gummies
What buyers praise and complain about, mined from review topics.What buyers love
“Works well for anxiety or stress”
“have noticed improved sleep”
“no weird aftertaste”
“Super calming”
“Excellent product”
“Flavor is good”
“easy to chew”
“definitely do the job”
“It was worth it”
“Does the job”
What buyers complain about
“I can't sleep”
“Does not taste good”
“Didn't work for me”
“DOES NOT HELP STRESS”
“Made me sick”
“overly chewy rubbery texture”
“Quality Control Issues”
“clearer ingredient sourcing”
“Heartburn”
“we don't love the texture”
Top return reasons
Common questions
- Is gaba gummies profitable to sell on Amazon United States?
- The niche generates $34K/yr across 19 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -1.6%. Flapen's verdict: Skip it (47/100).
- How competitive is the gaba gummies niche?
- 13 brands and 601 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 78% of demand.
- What do buyers complain about in gaba gummies?
- Top complaints mined from reviews: Sleep Quality, Taste-Overall, Functionality-Overall. The return rate is 0.0%.
- When does demand for gaba gummies peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the gaba gummies niche?
- Listings span $9.01–$38.88; the average listing price is $19.54 (sweet spot $15–$100). The average incumbent carries 2,738 reviews — the moat a new listing must climb.