Gaba
MaybeAn estimated 0.0% of orders come back. But demand is soft, at -4.4% this quarter, so Gaba is a Maybe.
- Flapen Score
- 63 / 100Top 6% of 14,768 Health & Household niches · +14 vs the category median of 4963
- Market size
- $2.5M/yr957K searches / yr
- 90-day growth
- -4.4%search demand this quarter
- Competition
- 59%top-5 click share · 17 brands · 611 sellers
Flapen Score
Gaba against its category
The dotted line is the Health & Household average. Past it, Gaba is stronger. Inside it, weaker.
Market
The Gaba market on Amazon at a glance
Shoppers on Amazon United States searched for Gaba 957K times last year and spent an estimated $2.5M. The top 5 brands take 75% of clicks. Flapen scores it 63 out of 100, a Maybe.
01 · Demand
An estimated 11.6% of those searches ended in a purchase.
Shoppers searched for this 957K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.6% of those searches ended in a purchase. Searches in the last 90 days moved -4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.5M a year.
- Searches, last 12 months
- 957K
- Growth, 90 days vs prior 90
- -4.4%
- Conversion, latest week
- 11.6%
- Market size, estimated
- $2.5Ma year
- Peak month
- February1.2× the quietest month
- Top search term
- gaba518K searches a year
02 · Price
A sale here is worth $22.51.
Listings sell for $22.51 on average, from $6.91 to $57.28. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 3,000 to 4,000 of them. At $22.51 that is $68K to $90K a year per listing.
- Average price
- $22.51inside the $15 to $100 sweet spot
- Price range
- $6.91–$57.28
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- $68K–$90K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #891 within Sleep Supplements. It carries 3,167 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #891in Sleep Supplements
- Average rating
- 4.50 starsAmazon United States average 4.42 stars
- Average reviews
- 3,167per listing
- Listings tracked
- 27
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 60 months
Products
Top Gaba products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Now Foods Gaba 750mg 100 Veg Capsules
- Price
- $11.48
- Rating
- 4.4/5
- Reviews
- 10,338
- Age
- 18y ago

Nutricost GABA (Gamma Aminobutyric Acid) 750mg 240 Capsules
- Price
- $18.78
- Rating
- 4.6/5
- Reviews
- 1,585
- Age
- 4y ago

Pure Encapsulations GABA - Supplement to Support Relaxation & Moderation of Occasional Stress* - with Premium GABA Amino Acids - 120 Capsules
- Price
- $36.86
- Rating
- 4.5/5
- Reviews
- 1,431
- Age
- 18y ago

NOW Foods Supplements GABA (Gamma-Aminobutyric Acid) 500 mg + B-6 Natural Neurotransmitter* 100 Veg Capsules
- Price
- $8.33
- Rating
- 4.5/5
- Reviews
- 11,333
- Age
- 22y ago

GABA Supplement (300 Capsules 1 000mg per Serving) Promotes Calm Relaxation and Supports Sleep (Vegan Safe Gluten Free Non-GMO)(Gamma Aminobutyric Acid) by Double Wood
- Price
- $19.72
- Rating
- 4.5/5
- Reviews
- 2,529
- Age
- 5y ago
Trending
estimated 90-day click momentum
Source Naturals Serene Science GABA Calm Quick Dissolving Peppermint Flavor* - 60 Lozenges
- Price
- $6.91
- Rating
- 4.4/5
- Reviews
- 2,370
- Age
- 22y ago

Micro Ingredients GABA 750 mg with MCT Oil 300 Softgels | Gamma Aminobutyric Acid with Vitamin B6 5-HTP L-Theanine L-Tryptophan & Magnesium Glycinate | Non-GMO cGMP Manufactured
- Price
- $14.87
- Rating
- 4.6/5
- Reviews
- 58
- Age
- 8mo ago

GABA Supplement - 1000 mg Liposomal Form for Optimal Absorption GABA with L-Theanine Magnesium Glycinate 5HTP Vitamin D3 for Calm Relaxation Mood Restful Night - Melatonin-Free 120 Softgels.
- Price
- $28.57
- Rating
- 4.3/5
- Reviews
- 249
- Age
- 1y ago

OLLY Ultra Strength Goodbye Stress Softgels GABA Ashwagandha L-Theanine and Lemon Balm Stress Relief Supplement - 60 Count
- Price
- $18.05
- Rating
- 4.3/5
- Reviews
- 10,851
- Age
- 5y ago

Life Extension GABA Stress Support GABA Supplement Mood Support Sleep Relaxation Gluten-Free Non-GMO Vegetarian 60 Capsules
- Price
- $19.51
- Rating
- 4.7/5
- Reviews
- 84
- Age
- 1y ago
Newest
by launch date
GABA L-Theanine Ashwagandha - 1050mg Blend - Made in USA - Advanced Sleep Aid & Calm- Magnesium 5-HTP Vitamin B6 & B12 GABA (Gamma Aminobutyric Acid) Supplement - Melatonin-Free & Non-Habit Forming
- Price
- $15.33
- Rating
- 4.3/5
- Reviews
- 661
- Age
- 7mo ago

Micro Ingredients GABA 750 mg with MCT Oil 300 Softgels | Gamma Aminobutyric Acid with Vitamin B6 5-HTP L-Theanine L-Tryptophan & Magnesium Glycinate | Non-GMO cGMP Manufactured
- Price
- $14.87
- Rating
- 4.6/5
- Reviews
- 58
- Age
- 8mo ago

Life Extension GABA Stress Support GABA Supplement Mood Support Sleep Relaxation Gluten-Free Non-GMO Vegetarian 60 Capsules
- Price
- $19.51
- Rating
- 4.7/5
- Reviews
- 84
- Age
- 1y ago

GABA Supplement - 1000 mg Liposomal Form for Optimal Absorption GABA with L-Theanine Magnesium Glycinate 5HTP Vitamin D3 for Calm Relaxation Mood Restful Night - Melatonin-Free 120 Softgels.
- Price
- $28.57
- Rating
- 4.3/5
- Reviews
- 249
- Age
- 1y ago

NOW Foods Supplements GABA (Gamma-Aminobutyric Acid) 500 mg + B-6 Natural Neurotransmitter* 300 Veg Capsules
- Price
- $25.05
- Rating
- 4.8/5
- Reviews
- 197
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 rising
Sellers
611
Est. top-5 brand share
75%
Top 20: 100%
Est. top-5 click share
59%
Top 20: 93%
Open market
21%
- NOW Foods36%
- Nutricost15%
- Pure Encapsulations13%
- Double Wood Supplements6%
- THORNE5%
- Clean Nutraceuticals4%
Demand
Gaba search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Gaba search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- gaba518K/yr
- gaba supplements301K/yr
- gabba26K/yr
- gaba supplement26K/yr
- gaba 750mg16K/yr
- now gaba9K/yr
- gaba 500mg9K/yr
- gaba supplements for sleep4K/yr
- gaba for sleep6K/yr
- gaba sleep5K/yr
Reviews and returns
What reviews say buyers love and hate about Gaba
We read the reviews and the return reasons for every product selling here.
“I have a horrible time with sleep”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Gaba questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









