Is gaba profitable to sell on Amazon United States?

The niche generates $2.5M/yr across 27 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -4.4%. Flapen's verdict: Worth a look (63/100).

How competitive is the gaba niche?

17 brands and 611 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 75% of demand.

What do buyers complain about in gaba?

Top complaints mined from reviews: Sleep Quality, Functionality-Overall, Stress/Anxiety. The return rate is 0.0%.

When does demand for gaba peak?

Demand is steady year-round — the busiest month runs 1.2× the quietest.

What does it cost to enter the gaba niche?

Listings span $6.91–$57.28; the average listing price is $22.51 (sweet spot $15–$100). The average incumbent carries 3,167 reviews — the moat a new listing must climb.

gaba

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Market size

Incredible$2.5M

$2.5M/yr · 957K searches

Avg price

Great$22.51

avg listing price — sweet spot $15–$100

Conversion

Great11.6%

search→purchase rate — share of searches ending in a sale

Price range

Great$6.91–$57.28

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good75%

top-5 brand share — brands hold most of the demand

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,167.22

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-4.4%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, gaba is a $2.5M/yr Amazon United States market (957K searches/yr). The top 5 brands hold 75% of demand. Verdict: Worth a look — 63/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

gaba market data

Units sold / yr: 100K–125K; avg 3,000–4,000/product
Revenue / yr: $2.3M–$2.8M; units × avg price
Conversion rate: 11.6%
Avg BSR: #891
Page quality: 0%
Prime: 100%
Sponsored: 85%
Out of stock: 0.0%
Avg brand age: 60 months
Avg seller age: 158 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 rising

Sellers

611

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

59%

Top 20: 93%

Open market

21%

NOW Foods36%
Nutricost15%
Pure Encapsulations13%
Double Wood Supplements6%
THORNE5%
Clean Nutraceuticals4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.4% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.2×

Open Trend

Top gaba search terms

gaba518K/yr -0.9%10.0% conv.
gaba supplements301K/yr -14.0%8.6% conv.
gabba26K/yr -3.8%8.4% conv.
gaba supplement26K/yr +33.3%7.4% conv.
gaba 750mg16K/yr +13.4%10.5% conv.
now gaba9K/yr +1.1%11.5% conv.
gaba 500mg9K/yr +2.8%8.6% conv.
gaba supplements for sleep4K/yr +33.5%5.5% conv.
gaba for sleep6K/yr -20.9%3.8% conv.
gaba sleep5K/yr -5.7%4.8% conv.

All search terms

Top gaba products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Now Foods Gaba 750mg 100 Veg Capsules

NOW Foods$11.484.4★10,338 rev

Nutricost GABA (Gamma Aminobutyric Acid) 750mg 240 Capsules

Nutricost$18.784.6★1,585 rev

Pure Encapsulations GABA - Supplement to Support Relaxation & Moderation of Occasional Stress* - with Premium GABA Amino Acids - 120 Capsules

Pure Encapsulations$36.864.5★1,431 rev

NOW Foods Supplements GABA (Gamma-Aminobutyric Acid) 500 mg + B-6 Natural Neurotransmitter* 100 Veg Capsules

NOW Foods$8.334.5★11,333 rev

GABA Supplement (300 Capsules 1 000mg per Serving) Promotes Calm Relaxation and Supports Sleep (Vegan Safe Gluten Free Non-GMO)(Gamma Aminobutyric Acid) by Double Wood

Double Wood Supplements$19.724.5★2,529 rev

Newest

by launch date

GABA L-Theanine Ashwagandha - 1050mg Blend - Made in USA - Advanced Sleep Aid & Calm- Magnesium 5-HTP Vitamin B6 & B12 GABA (Gamma Aminobutyric Acid) Supplement - Melatonin-Free & Non-Habit Forming

Fidus$15.33661 rev

7mo ago

Micro Ingredients GABA 750 mg with MCT Oil 300 Softgels | Gamma Aminobutyric Acid with Vitamin B6 5-HTP L-Theanine L-Tryptophan & Magnesium Glycinate | Non-GMO cGMP Manufactured

Micro Ingredients$14.8758 rev

8mo ago

Life Extension GABA Stress Support GABA Supplement Mood Support Sleep Relaxation Gluten-Free Non-GMO Vegetarian 60 Capsules

Life Extension$19.5184 rev

1y ago

GABA Supplement - 1000 mg Liposomal Form for Optimal Absorption GABA with L-Theanine Magnesium Glycinate 5HTP Vitamin D3 for Calm Relaxation Mood Restful Night - Melatonin-Free 120 Softgels.

LILICARE$28.57249 rev

1y ago

NOW Foods Supplements GABA (Gamma-Aminobutyric Acid) 500 mg + B-6 Natural Neurotransmitter* 300 Veg Capsules

NOW Foods$25.05197 rev

2y ago

What buyers say about gaba

What buyers praise and complain about, mined from review topics.

What buyers love

Sleep Quality19%

“Helps you fall asleep fast”

Stress/Anxiety16%

“Good for anxiety”

Quality-Overall10%

“Excellent product”

Efficiency5%

“Effective”

Value For Money4%

“Reasonable price”

Focus Enhancement4%

“Actually helped improve my focus”

Vitamin4%

“I like that it includes Vitamin B for added support”

Soothing Effect3%

“calming”

Advertised Vs Actual Product3%

“As advertised”

Taste-Overall3%

“I love that it doesnt taste or smell weird”

What buyers complain about

Sleep Quality18%

“I have a horrible time with sleep”

Functionality-Overall14%

“does nothing”

Stress/Anxiety6%

“DOES NOT HELP STRESS”

Side Effects6%

“got heartburn all day”

Dosage3%

“I dont know if its the dosage or a bad batch”

Ingredients-Overall3%

“Be careful of ingredients”

Acid Regulator/Stomach Ache Relief2%

“Harsh on Stomach”

Ease Of Chewing/Swallowing2%

“These are capsules not chewable tablets”

Taste-Overall2%

“weird tastes”

Value For Money2%

“expensive”

Top return reasons

Functionality-Overall31%

Acid Regulator/Stomach Ache Relief15%

Value For Money8%

Moist/Dry8%

Heart Health8%

Fever Relief8%

Flavor8%

Side Effects8%

Sleep Quality8%

Common questions

Is gaba profitable to sell on Amazon United States?: The niche generates $2.5M/yr across 27 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -4.4%. Flapen's verdict: Worth a look (63/100).
How competitive is the gaba niche?: 17 brands and 611 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 75% of demand.
What do buyers complain about in gaba?: Top complaints mined from reviews: Sleep Quality, Functionality-Overall, Stress/Anxiety. The return rate is 0.0%.
When does demand for gaba peak?: Demand is steady year-round — the busiest month runs 1.2× the quietest.
What does it cost to enter the gaba niche?: Listings span $6.91–$57.28; the average listing price is $22.51 (sweet spot $15–$100). The average incumbent carries 3,167 reviews — the moat a new listing must climb.