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Gaba

Maybe

An estimated 0.0% of orders come back. But demand is soft, at -4.4% this quarter, so Gaba is a Maybe.

Flapen Score
63
63 / 100
Top 6% of 14,768 Health & Household niches · +14 vs the category median of 49
Market size
$2.5M/yr957K searches / yr
90-day growth
-4.4%search demand this quarter
Competition
59%top-5 click share · 17 brands · 611 sellers

Flapen Score

Gaba against its category

The dotted line is the Health & Household average. Past it, Gaba is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gaba market on Amazon at a glance

Shoppers on Amazon United States searched for Gaba 957K times last year and spent an estimated $2.5M. The top 5 brands take 75% of clicks. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

An estimated 11.6% of those searches ended in a purchase.

Shoppers searched for this 957K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.6% of those searches ended in a purchase. Searches in the last 90 days moved -4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.5M a year.

Searches, last 12 months
957K
Growth, 90 days vs prior 90
-4.4%
Conversion, latest week
11.6%
Market size, estimated
$2.5Ma year
Peak month
February1.2× the quietest month
Top search term
gaba518K searches a year

02 · Price

A sale here is worth $22.51.

Listings sell for $22.51 on average, from $6.91 to $57.28. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 3,000 to 4,000 of them. At $22.51 that is $68K to $90K a year per listing.

Average price
$22.51inside the $15 to $100 sweet spot
Price range
$6.91–$57.28
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100K–125K
Units per listing a year
3,000–4,000
Revenue per listing a year
$68K–$90K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #891 within Sleep Supplements. It carries 3,167 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#891in Sleep Supplements
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
3,167per listing
Listings tracked
27

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
60 months

Products

Top Gaba products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 rising

Sellers

611

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

59%

Top 20: 93%

Open market

21%

  • Brand 136%
  • Brand 215%
  • Brand 313%
  • Brand 46%
  • Brand 55%
  • Brand 64%

Demand

Gaba search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KPrime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Gaba search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gaba518K/yr
  • gaba supplements301K/yr
  • gabba26K/yr
  • gaba supplement26K/yr
  • gaba 750mg16K/yr
  • now gaba9K/yr
  • gaba 500mg9K/yr
  • gaba supplements for sleep4K/yr
  • gaba for sleep6K/yr
  • gaba sleep5K/yr

Reviews and returns

What reviews say buyers love and hate about Gaba

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Sleep Quality”
18%of negative reviews mention “Sleep Quality”
<0.1%of orders come back, a rate Amazon rounds to zero
“I have a horrible time with sleep”
A buyer, on “Sleep Quality”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Gaba questions

Answered from the same tracked data.