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fyta plant protein

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Market size 1Growth 46Conversion 64Competition 0Returns 100Price range 95Avg price 95Brand share 0Review moat 96Quality gap 82

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Incredible74

avg incumbent reviews — the moat a new listing must climb

Avg price

Incredible$41.83

avg listing price — sweet spot $15–$100

Price range

Incredible$41.44–$42.18

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Conversion

Good5.7%

search→purchase rate — share of searches ending in a sale

Growth

Okay+16.8%

90-day search growth — must beat 0% to launch

Market size

Bad$3K

$3K/yr · 1K searches

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, fyta plant protein is a $3K/yr Amazon United States market (1K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 46/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

fyta plant protein market data

Units sold / yr
100–250
avg 0–100/product
Revenue / yr
$4K–$10K
units × avg price
Conversion rate
5.7%
Avg BSR
#190
Page quality
0%
Prime
100%
Sponsored
100%
Out of stock
0.0%
Avg brand age
51 months
Avg seller age
232 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 falling

Sellers

2

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • FYTA100%

Demand

Weekly Amazon search volume, last 60 weeks — +16.8% search growth over the last 90 days.
450350Spike '25Spike '26Dec '24Feb '25Apr '25Dec '25Feb '26May '26

Top fyta plant protein products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$45930%$91845%$1K60%$2K10100 Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 3 tracked products in this niche — three views at once, no toggling.

What buyers say about fyta plant protein

What buyers praise and complain about, mined from review topics.

What buyers love

Vegan/Organic15%

“the BEST - Vegan”

Flavor13%

“I'm interested to try the other flavors”

Blend/Ratio10%

“It mixes great, tastes great, and has high protein content without all the fillers”

Nutritional Content10%

“This is possibly my favorite protein”

Taste-Overall10%

“tastes great”

Solubility8%

“Dis ok. It dissolves easily”

Acid Regulator/Stomach Ache Relief8%

“It doesnt bother my stomach either”

Soft Feel6%

“Its creamy and delicious”

Ingredients-Overall4%

“I have bought so many bags of FYTA Vegan Protein Powder because its the best flavor, texture, and ingredients available for my specific needs”

What buyers complain about

Taste-Overall38%

“Not a fan of the after taste”

Value For Money6%

“The price can run a little higher”

Nutritional Content6%

“NO PEA PROTEIN”

Common questions

Is fyta plant protein profitable to sell on Amazon United States?
The niche generates $3K/yr across 3 tracked products. 90-day search growth is +16.8%. Flapen's verdict: Skip it (46/100).
How competitive is the fyta plant protein niche?
1 brands and 2 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in fyta plant protein?
Top complaints mined from reviews: Taste-Overall, Value For Money, Nutritional Content. The return rate is 0.0%.
What does it cost to enter the fyta plant protein niche?
Listings span $41.44–$42.18; the average listing price is $41.83 (sweet spot $15–$100). The average incumbent carries 74 reviews — the moat a new listing must climb.