Is furoshiki wrapping cloth profitable to sell on Amazon United States?

The niche generates $28K/yr across 54 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is +27.8%. Flapen's verdict: Worth a look (51/100).

How competitive is the furoshiki wrapping cloth niche?

29 brands and 37 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 61% of demand.

What do buyers complain about in furoshiki wrapping cloth?

Top complaints mined from reviews: Size-Overall, Print Quality, Material Quality. The return rate is 3.0%.

When does demand for furoshiki wrapping cloth peak?

Demand peaks in Nov–Dec; the busiest month runs 3.9× the quietest.

What does it cost to enter the furoshiki wrapping cloth niche?

Listings span $7.52–$70.40; the average listing price is $16.70 (sweet spot $15–$100). The average incumbent carries 164 reviews — the moat a new listing must climb.

furoshiki wrapping cloth

Worth a look

Shows a thin review moat (164 avg reviews), but a small market ($28K/yr) keeps it on the watch list.

Review moat

Great164.33

avg incumbent reviews — the moat a new listing must climb

Price range

Great$7.52–$70.40

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great32%

top-5 click share — an open shelf

Avg price

Great$16.70

avg listing price — sweet spot $15–$100

Brand share

Good61%

top-5 brand share — brands hold most of the demand

Growth

Good+27.8%

90-day search growth — must beat 0% to launch

Returns

Good3.0%

return rate — above 5% kills the launch gate

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$28K

$28K/yr · 100K searches

According to Flapen's Amazon United States niche tracking, furoshiki wrapping cloth is a $28K/yr Amazon United States market (100K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

furoshiki wrapping cloth market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $50K–$67K; units × avg price
Conversion rate: 1.7%
Avg BSR: #11,790
Page quality: 0%
Prime: 98%
Sponsored: 81%
Out of stock: 14.8%
Avg brand age: 44 months
Avg seller age: 157 days

Competition & brand share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

Brands

29 falling

Sellers

Top-5 brand share

61%

Top 20: 94%

Top-5 click share

32%

Top 20: 74%

Open market

35%

Vtrbwze27%
NOREN13%
TAYU-TAFU11%
TKONE6%
Bee's Wrap4%
IYO3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +27.8% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.9×

Open Trend

Top furoshiki wrapping cloth search terms

furoshiki41K/yr +50.0%1.8% conv.
furoshiki wrapping cloth38K/yr +10.4%3.1% conv.
japanese wrapping cloth10K/yr +25.4%3.5% conv.
furoshiki cloth7K/yr +9.2%2.9% conv.
wrapping cloth5K/yr +1.4%1.2% conv.

All search terms

Top furoshiki wrapping cloth products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Furoshiki Japanese Wrapping Cloth Fabric 27.6(70cm) Large Size Reusable Eco Gift Wrap Paper Ukiyo-e Square for Christmas Birthday Gift Wrapping Bento Lunch Bags (Cherry Blossom Trees 27.6 inches)

Vtrbwze$8.944.7★84 rev

FUROSHIKI- Wrapping Cloth / Reversible [Cotton] (Sakura x Flax ornament: Blue/Red) by Yu-soku

TAYU-TAFU$9.034.7★86 rev

Furoshiki Japanese Wrapping Cloth Eco Gift Wrap Paper Reversible Shark Skin Cherry blossoms Pattern Eco-bag Bento Lunch Cake Wine Bottle Box Kimono Cover (Iron Blue and Rose 27.6 x 27.6 inches)

Vtrbwze$8.974.6★114 rev

FUROSHIKI- Japanese Traditional Wrapping (NISHIKIGOI) by Maeda-senkou

TKONE$9.594.8★619 rev

Vtrbwze Furoshiki Japanese Wrapping Cloth Large 27.6 Square Reusable Eco Gift Wrap Fabric Ukiyo-e Design for Christmas Birthday Gifts Wine Bottles (The Great Wave Off Kanagawa)

Vtrbwze$9.534.7★84 rev

Newest

by launch date

Furoshiki Japanese Wrapping Cloth Large Size 27.6x27.6 Inch 70cm Reusable Gift Wrap Eco-Friendly Fabric for Bento Bag Wine Bottle Table Decor Washable & Wrinkle Resistant (Moon Dancing Rabbit)

OISUIEY$8.0816 rev

2mo ago

Hillsuren 9 Pack 24 Reusable Gift Wrap Cloth Linen-cotton Gift Wrapping Fabric for Housewarming Furoshiki Gifts Wedding Birthday DIY Crafts Party (Multicolor)

Hillsuren$20.396 rev

7mo ago

Furoshiki Japanese Wrapping Cloth Fabric 27.6(70cm) Large Size Reusable Eco Gift Wrap Paper Ukiyo-e Square for Christmas Birthday Gift Wrapping Bento Lunch Bags (Cherry Blossom Trees 27.6 inches)

Vtrbwze$8.9484 rev

10mo ago

Bees Wrap Furoshiki Reusable Cotton Fabric Wrapping Paper - Mustard Honeycomb Pack of 4 Gift Wraps - Reusable Wrapping Paper & Gift Wrap

Bee's Wrap$28.4024 rev

10mo ago

Furoshiki Japanese Wrapping Cloth 27.6 Large Square Reusable Eco Gift Wrap Fabric for Medium Gifts Sustainable Decorative Eco-Friendly Bento Lunch Bags(Lucky Koi Carp 27.6 x 27.6 inches)

Vtrbwze$9.3484 rev

1y ago

What buyers say about furoshiki wrapping cloth

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall22%

“Excellent quality”

Color10%

“The colors are beautiful”

Advertised Vs Actual Product8%

“Better than described”

Size-Overall7%

“Good size”

Gifting Purpose7%

“Adequately and beautifully covers the gift”

Value For Money6%

“Great value”

Print Quality5%

“Love the color and print”

Material Quality4%

“They are 100% cotton”

Design-Overall4%

“I love the design”

Soft Feel4%

“silky smooth”

What buyers complain about

Size-Overall23%

“They were not all the same size”

Print Quality13%

“Cheap print”

Material Quality11%

“Material is not consistent”

Stitch/Finish/Polish5%

“the price is a bit high for the poor sewing/stitching”

Strength3%

“It's a little stiffer”

Thickness3%

“Thin depending on what you were looking for”

Stiffness3%

“Bit stiff and difficult to tie, very vibrant though”

Quality-Overall3%

“lower quality”

Value For Money3%

“Expensive”

Gifting Purpose3%

“I am embarrassed to give this one as a gift”

Top return reasons

Size-Overall45%

Color16%

Material Quality12%

Width5%

Advertised Vs Actual Product4%

Neck Fit2%

Quality-Overall2%

Print Quality2%

Value For Money1%

Functionality-Overall1%

Common questions

Is furoshiki wrapping cloth profitable to sell on Amazon United States?: The niche generates $28K/yr across 54 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is +27.8%. Flapen's verdict: Worth a look (51/100).
How competitive is the furoshiki wrapping cloth niche?: 29 brands and 37 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 61% of demand.
What do buyers complain about in furoshiki wrapping cloth?: Top complaints mined from reviews: Size-Overall, Print Quality, Material Quality. The return rate is 3.0%.
When does demand for furoshiki wrapping cloth peak?: Demand peaks in Nov–Dec; the busiest month runs 3.9× the quietest.
What does it cost to enter the furoshiki wrapping cloth niche?: Listings span $7.52–$70.40; the average listing price is $16.70 (sweet spot $15–$100). The average incumbent carries 164 reviews — the moat a new listing must climb.