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Furoshiki Wrapping Cloth

Maybe

The average product has only 164 reviews. But shoppers spend an estimated $28K a year here, so Furoshiki Wrapping Cloth is a Maybe.

Flapen Score
51
51 / 100
Top 40% of 14,768 Health & Household niches · +2 vs the category median of 49
Market size
$28K/yr100K searches / yr
90-day growth
+27.8%search demand this quarter
Competition
32%top-5 click share · 29 brands · 37 sellers

Flapen Score

Furoshiki Wrapping Cloth against its category

The dotted line is the Health & Household average. Past it, Furoshiki Wrapping Cloth is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Furoshiki Wrapping Cloth market on Amazon at a glance

Shoppers on Amazon United States searched for Furoshiki Wrapping Cloth 100K times last year and spent an estimated $28K. The top 5 brands take 61% of clicks. Demand peaks in Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 100K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +27.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $28K a year.

Searches, last 12 months
100K
Growth, 90 days vs prior 90
+27.8%
Conversion, latest week
1.7%
Market size, estimated
$28Ka year
Peak month
December3.9× the quietest month
Top search term
furoshiki41K searches a year

02 · Price

A sale here is worth $16.70.

Listings sell for $16.70 on average, from $7.52 to $70.40. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $16.70 that is $0 to $2K a year per listing.

Average price
$16.70inside the $15 to $100 sweet spot
Price range
$7.52–$70.40
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
3.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 14.8% of listings are out of stock. The average listing ranks #11,790 within Gift Wrap Paper. It carries 164 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
98%
Out of stock, average day
14.8%
Average rank
#11,790in Gift Wrap Paper
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
164per listing
Listings tracked
54

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Furoshiki Wrapping Cloth products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

Brands

29 falling

Sellers

37

Top-5 brand share

61%

Top 20: 94%

Top-5 click share

32%

Top 20: 74%

Open market

35%

  • Brand 127%
  • Brand 213%
  • Brand 311%
  • Brand 46%
  • Brand 54%
  • Brand 63%

Demand

Furoshiki Wrapping Cloth search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.9×

Search terms

Top Furoshiki Wrapping Cloth search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • furoshiki41K/yr
  • furoshiki wrapping cloth38K/yr
  • japanese wrapping cloth10K/yr
  • furoshiki cloth7K/yr
  • wrapping cloth5K/yr

Reviews and returns

What reviews say buyers love and hate about Furoshiki Wrapping Cloth

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
23%of negative reviews mention “Size-Overall”
3.0%of orders come back
“They were not all the same size”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Furoshiki Wrapping Cloth questions

Answered from the same tracked data.