Furniture Polish

Shoppers searched for this 2.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 19.5% of those searches ended in a purchase. Searches in the last 90 days moved -1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5.6M a year.

Searches, last 12 months

2.5M

Growth, 90 days vs prior 90

-1.0%

Conversion, latest week

19.5%

Market size, estimated

$5.6Ma year

Peak month

November1.6× the quietest month

Top search term

pledge furniture polish573K searches a year

Listings sell for $11.27 on average, from $4.64 to $22.96. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 20,000 to 25,000 of them. At $11.27 that is $225K to $282K a year per listing.

Average price

$11.27under the $15 to $100 sweet spot

Price range

$4.64–$22.96

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

400K–500K

Units per listing a year

20,000–25,000

Revenue per listing a year

$225K–$282K

Returns

0.2%of orders · Amazon United States median 2.1%

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #45 within Wood Polish & Care. It carries 9,366 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#45in Wood Polish & Care

Average rating

4.74 starsAmazon United States average 4.42 stars

Average reviews

9,366per listing

Listings tracked

19

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

70 months