Skip to content

Funny Wrapping Paper

Maybe

An estimated 0.8% of orders come back. But the products selling today already average 4.7★, so Funny Wrapping Paper is a Maybe.

Flapen Score
55
55 / 100
Top 24% of 14,768 Health & Household niches · +6 vs the category median of 49
Market size
$274K/yr931K searches / yr
90-day growth
+16.8%search demand this quarter
Competition
32%top-5 click share · 18 brands · 21 sellers

Flapen Score

Funny Wrapping Paper against its category

The dotted line is the Health & Household average. Past it, Funny Wrapping Paper is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Funny Wrapping Paper market on Amazon at a glance

Shoppers on Amazon United States searched for Funny Wrapping Paper 931K times last year and spent an estimated $274K. The top 5 brands take 84% of clicks. Demand peaks in Nov–Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 2.7% of those searches ended in a purchase.

Shoppers searched for this 931K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +16.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $274K a year.

Searches, last 12 months
931K
Growth, 90 days vs prior 90
+16.8%
Conversion, latest week
2.7%
Market size, estimated
$274Ka year
Peak month
December28.8× the quietest month
Top search term
funny wrapping paper333K searches a year

02 · Price

A sale here is worth $10.81.

Listings sell for $10.81 on average, from $6.00 to $28.33. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 100 to 250 of them. At $10.81 that is $1K to $3K a year per listing.

Average price
$10.81under the $15 to $100 sweet spot
Price range
$6.00–$28.33
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

51% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #887 within Gift Wrap Paper. It carries 135 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
51%
Prime listings
96%
Out of stock, average day
8.1%
Average rank
#887in Gift Wrap Paper
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
135per listing
Listings tracked
53

04 · Newcomers

0 of last year's 23 launches cleared the first-year sales bar.

23 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
23
Successful launches
0Amazon's first-year sales bar
Average brand age
26 months

Products

Top Funny Wrapping Paper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

Brands

18 falling

Sellers

21

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

32%

Top 20: 70%

Open market

13%

  • Brand 125%
  • Brand 223%
  • Brand 319%
  • Brand 414%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (12 brands, 13%)

Demand

Funny Wrapping Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 28.8×

Search terms

Top Funny Wrapping Paper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • funny wrapping paper333K/yr
  • funny birthday wrapping paper34K/yr
  • funny wrapping paper adult77K/yr
  • wrapping paper funny51K/yr
  • funny wrapping paper for men11K/yr
  • funny christmas wrapping paper283K/yr
  • funny birthday wrapping paper adult8K/yr
  • funny gift wrapping paper17K/yr
  • adult wrapping paper22K/yr
  • birthday wrapping paper funny7K/yr

Reviews and returns

What reviews say buyers love and hate about Funny Wrapping Paper

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Quality-Overall”
29%of negative reviews mention “Size-Overall”
0.8%of orders come back
“the sheets were large”
A buyer, on “Size-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Funny Wrapping Paper questions

Answered from the same tracked data.