funny toilet paper
Worth a lookShows no brand lock-in (top 5 brands take 40% of clicks), but a small market ($36K/yr) keeps it on the watch list.
Brand share
Great40%top-5 brand share — no brand owns this niche
Returns
Great1.3%return rate — above 5% kills the launch gate
Avg price
Great$17.36avg listing price — sweet spot $15–$100
Price range
Great$3.53–$59.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great37%top-5 click share — an open shelf
Review moat
Good644.04avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-21.6%90-day search growth — must beat 0% to launch
Market size
Bad$36K$36K/yr · 163K searches
According to Flapen's Amazon United States niche tracking, funny toilet paper is a $36K/yr Amazon United States market (163K searches/yr). The top 5 brands hold 40% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
funny toilet paper market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $69K–$87K
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #3,749
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 59%
- Out of stock
- 19.4%
- Avg brand age
- 41 months
- Avg seller age
- 160 days
Competition & brand share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
33 falling
Sellers
50
Top-5 brand share
40%
Top 20: 85%
Top-5 click share
37%
Top 20: 74%
Open market
55%
- Tribello10%
- Printed TP9%
- Iconikal7%
- Island Dogs7%
- Who Gives A Crap6%
- UFRITAN4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -21.6% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 5.9×
Top funny toilet paper search terms
- funny toilet paper62K/yr
- decorative toilet paper11K/yr
- novelty toilet paper15K/yr
- printed toilet paper10K/yr
- custom toilet paper9K/yr
- word of the day toilet paper9K/yr
- fancy toilet paper7K/yr
- cute toilet paper5K/yr
- toilet paper funny6K/yr
- fun toilet paper5K/yr
Top funny toilet paper products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Novelty Toilet Paper Roll - Bathroom Tissue Roll - Funny Toilet Paper - Prank Gifts Gag Novelty Funny Gifts - Toilet Bathroom Fun Games - White Elephant Gifts - Unique Stocking Stuffer - Jokes
Tribello$10.064.6★124 rev
Printed TP Custom Personalized Printed Toilet Paper Gag Gift Set - Funny Toilet Paper Roll for Special Event Prank Surprise Novelty Gift Customize With Photo Text Artwork - Minimum Pack
Printed TP$59.894.1★43 rev
Iconikal 240-Sheet Gag Joke Money Toilet Paper $100 Dollar Bill 1 Roll
Iconikal$10.094.7★495 rev
Island Dogs Crap Jokes Novelty Toilet Paper - 3-Ply Tissue with Hilarious Bathroom Humor Perfect Gag Gift Crazy Pranks and Funny Toilet Paper for Fun Bathroom Decor - Septic Safe
Island Dogs$11.384.4★150 rev
Donald Trump Toilet Paper Roll Funny Political Humor Joke Gift Gimmick Gifts for Republicans and Democrats
GONGOTA$8.634.4★337 rev
Newest
by launch date
Renova Colored Toilet Paper 3-Ply 4 Rolls Set Soft Decorative Bathroom Tissue in Multiple Colors (Rose 4 Count (Pack of 1))
Renova$16.99142 rev
Ipetboom 2 Rolls Floral Toilet Paper - Rose Flower Print Toilet Tissues Decorative Bathroom Tissue Hand Towel Napkins for Wedding Birthday Christmas Tea Party Favors Dinner Bridal Shower Baby Shower
Ipetboom$13.9815 rev
FOMIYES 2 Rolls Floral Toilet Paper Rolls Roses Pattern Toilet Tissue Decorative Napkin Paper Holiday Handkerchief Paper for Home Office Bathroom Travel
FOMIYES$14.1026 rev
Hello Kitty Ultra Comfort Bath Tissue 219 Sheets per Roll 6 Rolls 4-Ply
International Tissue Company$21.4836 rev
President Toilet Paper Funny Novelty Gag Gift Prank Gift for White Elephant Exchange Christmas Stocking Stuffer Birthday 1 Roll 3 Ply 300 Sheets
Krgiqn$7.26102 rev
Trending
90-day click momentum
Who Gives A Crap 100% Bamboo Toilet Paper 16 Rolls 3 Ply 330 Sheets Long Strong & Soft Toilet Tissue Sustainable Biodegradable Renewable Tree Free Bathroom Tissue Made with Bamboo Fibers
Who Gives A Crap$41.914.6★
FOMIYES 2 Rolls Floral Toilet Paper Rolls Roses Pattern Toilet Tissue Decorative Napkin Paper Holiday Handkerchief Paper for Home Office Bathroom Travel
FOMIYES$14.103.8★
Hello Kitty Ultra Comfort Bath Tissue 219 Sheets per Roll 6 Rolls 4-Ply
International Tissue Company$21.484.6★
Large Gag Toilet Paper Roll by Aliza | Husband Birthday Gift Happy Birthday Toilet Paper for Men Boyfriend Wife Girlfriend Friend Sister Brother - Birthday Gift for Him Her
Aliza Premium Party Supplies$7.324.6★
Island Dogs Crap Jokes Novelty Toilet Paper - 3-Ply Tissue with Hilarious Bathroom Humor Perfect Gag Gift Crazy Pranks and Funny Toilet Paper for Fun Bathroom Decor - Septic Safe
Island Dogs$11.384.4★
What buyers say about funny toilet paper
What buyers praise and complain about, mined from review topics.What buyers love
“Best quality”
“Great Gift”
“Best eco-friendly switch”
“Very soft to skin”
“Good value”
“Also a fun conversation piece”
“great for decorating in bathroom”
“As Expected”
“has good tensile strength”
“Easy to use”
What buyers complain about
“Not worth it”
“Not soft at all”
“Not a great fit”
“Extra thick”
“Cheap”
“Breaks apart during use”
“they were always falling over”
“mindful you are not to wipe too hard”
“Cheap plastic junk not worth the price”
“slippery on top of the tank so I put the”
Top return reasons
Common questions
- Is funny toilet paper profitable to sell on Amazon United States?
- The niche generates $36K/yr across 49 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -21.6%. Flapen's verdict: Worth a look (53/100).
- How competitive is the funny toilet paper niche?
- 33 brands and 50 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 40% of demand.
- What do buyers complain about in funny toilet paper?
- Top complaints mined from reviews: Value For Money, Hard Feel, Size-Overall. The return rate is 1.3%.
- When does demand for funny toilet paper peak?
- Demand peaks in Nov–Dec; the busiest month runs 5.9× the quietest.
- What does it cost to enter the funny toilet paper niche?
- Listings span $3.53–$59.89; the average listing price is $17.36 (sweet spot $15–$100). The average incumbent carries 644 reviews — the moat a new listing must climb.