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Fume Vapor

Fail

Demand is soft, at -28.8% this quarter, so Fume Vapor is a Fail.

Flapen Score
42
42 / 100
Ranks 11,318 of 14,768 Health & Household niches · −7 vs the category median of 49
Market size
$73K/yr71K searches / yr
90-day growth
-28.8%search demand this quarter
Competition
71%top-5 click share · 10 brands · 14 sellers

Flapen Score

Fume Vapor against its category

The dotted line is the Health & Household average. Past it, Fume Vapor is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fume Vapor market on Amazon at a glance

Shoppers on Amazon United States searched for Fume Vapor 71K times last year and spent an estimated $73K. The top 5 brands take 92% of clicks. Demand peaks in Aug–Sep. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -28.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $73K a year.

Searches, last 12 months
71K
Growth, 90 days vs prior 90
-28.8%
Conversion, latest week
2.5%
Market size, estimated
$73Ka year
Peak month
September1.8× the quietest month
Top search term
fume vapor pen70K searches a year

02 · Price

A sale here is worth $42.09.

Listings sell for $42.09 on average, from $15.34 to $120.80. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $42.09 that is $0 to $4K a year per listing.

Average price
$42.09inside the $15 to $100 sweet spot
Price range
$15.34–$120.80
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 19.8% of listings are out of stock. The average listing ranks #457 within Smoking Cessation. It carries 276 reviews at 3.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
19.8%
Average rank
#457in Smoking Cessation
Average rating
3.46 starsAmazon United States average 4.42 stars
Average reviews
276per listing
Listings tracked
14

04 · Newcomers

4 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
4Amazon's first-year sales bar
Average brand age
28 months

Products

Top Fume Vapor products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

10 rising

Sellers

14

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

6%

  • Brand 140%
  • Brand 219%
  • Brand 314%
  • Brand 412%
  • Brand 58%
  • Brand 62%
  • Open — no brand owns it (4 brands, 6%)

Demand

Fume Vapor search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 1.8×

Reviews and returns

What reviews say buyers love and hate about Fume Vapor

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Ease Of Use”
17%of negative reviews mention “Value For Money”
2.5%of orders come back
“Its way overpriced”
A buyer, on “Value For Money”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Fume Vapor questions

Answered from the same tracked data.