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Fum

Maybe

The products selling today average only 3.3★. But demand is soft, at -21.4% this quarter, so Fum is a Maybe.

Flapen Score
60
60 / 100
Top 11% of 14,768 Health & Household niches · +11 vs the category median of 49
Market size
$1.1M/yr1.3M searches / yr
90-day growth
-21.4%search demand this quarter
Competition
48%top-5 click share · 17 brands · 22 sellers

Flapen Score

Fum against its category

The dotted line is the Health & Household average. Past it, Fum is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fum market on Amazon at a glance

Shoppers on Amazon United States searched for Fum 1.3M times last year and spent an estimated $1.1M. The top 5 brands take 80% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -21.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
-21.4%
Conversion, latest week
2.5%
Market size, estimated
$1.1Ma year
Peak month
September2.2× the quietest month
Top search term
fum427K searches a year

02 · Price

A sale here is worth $34.84.

Listings sell for $34.84 on average, from $12.69 to $120.80. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At $34.84 that is $26K to $35K a year per listing.

Average price
$34.84inside the $15 to $100 sweet spot
Price range
$12.69–$120.80
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
750–1,000
Revenue per listing a year
$26K–$35K
Returns
2.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 19.0% of listings are out of stock. The average listing ranks #103 within Smoking Cessation. It carries 617 reviews at 3.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
19.0%
Average rank
#103in Smoking Cessation
Average rating
3.34 starsAmazon United States average 4.42 stars
Average reviews
617per listing
Listings tracked
33

04 · Newcomers

16 of last year's 19 launches cleared the first-year sales bar.

19 products launched here in the last 12 months. 16 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
19
Successful launches
16Amazon's first-year sales bar
Average brand age
45 months

Products

Top Fum products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 rising

Sellers

22

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

48%

Top 20: 86%

Open market

17%

  • Brand 157%
  • Brand 28%
  • Brand 37%
  • Brand 46%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (11 brands, 17%)

Demand

Fum search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 2.2×

Search terms

Top Fum search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fum427K/yr
  • smokeless inhalers162K/yr
  • fum vaporless inhaler229K/yr
  • flavored air50K/yr
  • fume vapor pen70K/yr
  • fume51K/yr
  • flavored air inhaler quit smoking36K/yr
  • air vape23K/yr
  • smokeless inhaler18K/yr
  • flavored air inhaler25K/yr

Reviews and returns

What reviews say buyers love and hate about Fum

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Ease Of Use”
17%of negative reviews mention “Flavor”
2.0%of orders come back
“Flavor is terrible”
A buyer, on “Flavor”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Fum questions

Answered from the same tracked data.