Fum
MaybeThe products selling today average only 3.3★. But demand is soft, at -21.4% this quarter, so Fum is a Maybe.
- Flapen Score
- 60 / 100Top 11% of 14,768 Health & Household niches · +11 vs the category median of 4960
- Market size
- $1.1M/yr1.3M searches / yr
- 90-day growth
- -21.4%search demand this quarter
- Competition
- 48%top-5 click share · 17 brands · 22 sellers
Flapen Score
Fum against its category
The dotted line is the Health & Household average. Past it, Fum is stronger. Inside it, weaker.
Market
The Fum market on Amazon at a glance
Shoppers on Amazon United States searched for Fum 1.3M times last year and spent an estimated $1.1M. The top 5 brands take 80% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
An estimated 2.5% of those searches ended in a purchase.
Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -21.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.
- Searches, last 12 months
- 1.3M
- Growth, 90 days vs prior 90
- -21.4%
- Conversion, latest week
- 2.5%
- Market size, estimated
- $1.1Ma year
- Peak month
- September2.2× the quietest month
- Top search term
- fum427K searches a year
02 · Price
A sale here is worth $34.84.
Listings sell for $34.84 on average, from $12.69 to $120.80. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At $34.84 that is $26K to $35K a year per listing.
- Average price
- $34.84inside the $15 to $100 sweet spot
- Price range
- $12.69–$120.80
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $26K–$35K
- Returns
- 2.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 19.0% of listings are out of stock. The average listing ranks #103 within Smoking Cessation. It carries 617 reviews at 3.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 100%
- Out of stock, average day
- 19.0%
- Average rank
- #103in Smoking Cessation
- Average rating
- 3.34 starsAmazon United States average 4.42 stars
- Average reviews
- 617per listing
- Listings tracked
- 33
04 · Newcomers
16 of last year's 19 launches cleared the first-year sales bar.
19 products launched here in the last 12 months. 16 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 19
- Successful launches
- 16Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Fum products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
FM Prominent Flavored Air Device | Naturally Switch from Bad Habits | Maple Barrel and Stainless Steel Mouthpiece (Prominent & Spearmint)
- Price
- $68.85
- Rating
- 3.6/5
- Reviews
- 823
- Age
- 1y ago

FM Zero Flavored Air Device | Fresh Pocket-Sized Habit Support Tool | Weighted Portable & Refreshing Air Inhaler Alternative
- Price
- $23.63
- Rating
- 2.6/5
- Reviews
- 251
- Age
- 10mo ago

FM Solano Flavored Air Device | Naturally Switch from Bad Habits | Premium Walnut Barrel and Onyx Black Mouthpiece
- Price
- $66.26
- Rating
- 3.6/5
- Reviews
- 823
- Age
- 2y ago

FM Zero Flavored Air Device | Fresh Pocket-Sized Habit Support Tool | Weighted Portable & Refreshing Air Inhaler Alternative
- Price
- $23.90
- Rating
- 2.6/5
- Reviews
- 251
- Age
- 10mo ago

Fm Journey Pack Device with 6 Packs of Plant Based Cores | 18 Total Cores
- Price
- $120.80
- Rating
- 3.5/5
- Reviews
- 547
- Age
- 2y ago
Trending
estimated 90-day click momentum
CARITATE Handheld Breathing Stick for Anxiety Relief- Adjustable Air Outlet Device for Adults - Portable Breath Free Stress Relief Tool with Flavor Meditation Breathing Gifts for Women and Men
- Price
- $39.05
- Rating
- 4.2/5
- Reviews
- 31
- Age
- 7mo ago

Sensory Fidget Stick Mix 4 Pack Wellness Oral Fixation Tool Stress Relief Silicone Chewer Accessory
- Price
- $23.57
- Rating
- 3.6/5
- Reviews
- 97
- Age
- 9mo ago

Aeris Health Smokeless Inhaler | Flavored Air Device with 12 Plant-Based Cores | Mint & Spearmint | 36 Days of Scent | Portable Reusable & Non-Electric | Simple Fresh Air Stop Smoking Aid
- Price
- $24.11
- Rating
- 3.6/5
- Reviews
- 29
- Age
- 8mo ago

Premium Flavored Wooden Oral Inhaler vaporless Device with 15 Filters Upgraded Herbal Extracts Portable Natural Breathing Support Aroma Free Ideal Gifts for Men & Women Unique Ripple (Light Wood)
- Price
- $38.20
- Rating
- 3.2/5
- Reviews
- 9
- Age
- today

Flavored Air Device Pack (12 Pieces) Includes Replaceable Flavored Filters in Mint Lemon Grape & Strawberry. Portable Lightweight and Compact Design with Easy Filter Replacement.
- Price
- $49.63
- Rating
- 3.0/5
- Reviews
- 4
- Age
- 7mo ago
Newest
by launch date
Premium Flavored Wooden Oral Inhaler vaporless Device with 15 Filters Upgraded Herbal Extracts Portable Natural Breathing Support Aroma Free Ideal Gifts for Men & Women Unique Ripple (Light Wood)
- Price
- $38.20
- Rating
- 3.2/5
- Reviews
- 9
- Age
- today

Premium Flavored Wooden Oral Inhaler vaporless Device with 15 Filters Upgraded Herbal Extracts Portable Natural Breathing Support Aroma Free Ideal Gifts for Men & Women Unique Ripple (Dark Wood)
- Price
- $40.62
- Rating
- 2.8/5
- Reviews
- 23
- Age
- today

Flavored Air Device Pack (12 Pieces) Includes Replaceable Flavored Filters in Mint Lemon Grape & Strawberry. Portable Lightweight and Compact Design with Easy Filter Replacement.
- Price
- $49.63
- Rating
- 3.0/5
- Reviews
- 4
- Age
- 7mo ago

CARITATE Handheld Breathing Stick for Anxiety Relief- Adjustable Air Outlet Device for Adults - Portable Breath Free Stress Relief Tool with Flavor Meditation Breathing Gifts for Women and Men
- Price
- $39.05
- Rating
- 4.2/5
- Reviews
- 31
- Age
- 7mo ago

Aeris Health Smokeless Inhaler | Flavored Air Device with 12 Plant-Based Cores | Mint & Spearmint | 36 Days of Scent | Portable Reusable & Non-Electric | Simple Fresh Air Stop Smoking Aid
- Price
- $24.11
- Rating
- 3.6/5
- Reviews
- 29
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 rising
Sellers
22
Est. top-5 brand share
80%
Top 20: 100%
Est. top-5 click share
48%
Top 20: 86%
Open market
17%
- FÜM57%
- MOXE8%
- Healfs7%
- Haaikara6%
- ICYVIBES3%
- CUP DEAA2%
- Open — no brand owns it (11 brands, 17%)
Demand
Fum search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Oct · busiest ÷ quietest = 2.2×
Search terms
Top Fum search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- fum427K/yr
- smokeless inhalers162K/yr
- fum vaporless inhaler229K/yr
- flavored air50K/yr
- fume vapor pen70K/yr
- fume51K/yr
- flavored air inhaler quit smoking36K/yr
- air vape23K/yr
- smokeless inhaler18K/yr
- flavored air inhaler25K/yr
Reviews and returns
What reviews say buyers love and hate about Fum
We read the reviews and the return reasons for every product selling here.
“Flavor is terrible”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fum questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









