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Fulton Insoles

Maybe

Products sell for $30.20 on average, inside the sweet spot. But shoppers spend an estimated $46K a year here, so Fulton Insoles is a Maybe.

Flapen Score
50
50 / 100
Top 44% of 14,768 Health & Household niches · +1 vs the category median of 49
Market size
$46K/yr115K searches / yr
90-day growth
+11.0%search demand this quarter
Competition
36%top-5 click share · 20 brands · 37 sellers

Flapen Score

Fulton Insoles against its category

The dotted line is the Health & Household average. Past it, Fulton Insoles is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fulton Insoles market on Amazon at a glance

Shoppers on Amazon United States searched for Fulton Insoles 115K times last year and spent an estimated $46K. The top 5 brands take 76% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 115K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +11.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $46K a year.

Searches, last 12 months
115K
Growth, 90 days vs prior 90
+11.0%
Conversion, latest week
1.3%
Market size, estimated
$46Ka year
Peak month
August1.5× the quietest month
Top search term
cork insoles27K searches a year

02 · Price

A sale here is worth $30.20.

Listings sell for $30.20 on average, from $6.41 to $68.54. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $30.20 that is $0 to $3K a year per listing.

Average price
$30.20inside the $15 to $100 sweet spot
Price range
$6.41–$68.54
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
4.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

66% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #1,120 within Foot Health. It carries 2,513 reviews at 4.04 stars, so a new listing needs social proof before a better product.

Sponsored listings
66%
Prime listings
97%
Out of stock, average day
8.1%
Average rank
#1,120in Foot Health
Average rating
4.04 starsAmazon United States average 4.42 stars
Average reviews
2,513per listing
Listings tracked
62

04 · Newcomers

1 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
61 months

Products

Top Fulton Insoles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

20 rising

Sellers

37

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

36%

Top 20: 67%

Open market

18%

  • Brand 141%
  • Brand 211%
  • Brand 39%
  • Brand 49%
  • Brand 57%
  • Brand 66%
  • Open — no brand owns it (14 brands, 18%)

Demand

Fulton Insoles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Fulton Insoles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cork insoles27K/yr
  • fulton insoles for men25K/yr
  • fulton insoles20K/yr
  • cork insoles men17K/yr
  • cork insoles for women11K/yr
  • cork shoe inserts8K/yr
  • cork insole7K/yr

Reviews and returns

What reviews say buyers love and hate about Fulton Insoles

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Comfort-Overall”
16%of negative reviews mention “Pain Relief-Overall”
4.2%of orders come back
“caused my knees to suffer”
A buyer, on “Pain Relief-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Fulton Insoles questions

Answered from the same tracked data.