Is fulton insoles profitable to sell on Amazon United States?

The niche generates $46K/yr across 62 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +11.0%. Flapen's verdict: Worth a look (50/100).

How competitive is the fulton insoles niche?

20 brands and 37 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 76% of demand.

What do buyers complain about in fulton insoles?

Top complaints mined from reviews: Pain Relief-Overall, Thickness, Comfort-Overall. The return rate is 4.2%.

When does demand for fulton insoles peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the fulton insoles niche?

Listings span $6.41–$68.54; the average listing price is $30.20 (sweet spot $15–$100). The average incumbent carries 2,513 reviews — the moat a new listing must climb.

fulton insoles

Worth a look

Shows a sweet-spot price point ($30.20 avg), but a small market ($46K/yr) keeps it on the watch list.

Avg price

Incredible$30.20

avg listing price — sweet spot $15–$100

Quality gap

Great4.0★

avg incumbent rating — lower means beatable quality

Price range

Great$6.41–$68.54

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great36%

top-5 click share — an open shelf

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,513.29

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+11.0%

90-day search growth — must beat 0% to launch

Returns

Okay4.2%

return rate — above 5% kills the launch gate

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Market size

Bad$46K

$46K/yr · 115K searches

According to Flapen's Amazon United States niche tracking, fulton insoles is a $46K/yr Amazon United States market (115K searches/yr). The top 5 brands hold 76% of demand. Verdict: Worth a look — 50/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

fulton insoles market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $45K–$60K; units × avg price
Conversion rate: 1.3%
Avg BSR: #1,120
Page quality: 0%
Prime: 97%
Sponsored: 66%
Out of stock: 8.1%
Avg brand age: 61 months
Avg seller age: 159 days

Competition & brand share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Brands

20 rising

Sellers

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

36%

Top 20: 67%

Open market

18%

Fulton41%
Endoto11%
Eggseed9%
あしなか9%
Kaps7%
The Felt Store6%
Open — no brand owns it (14 brands, 18%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +11.0% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top fulton insoles search terms

cork insoles27K/yr +4.3%1.0% conv.
fulton insoles for men25K/yr -7.0%2.1% conv.
fulton insoles20K/yr +15.8%0.8% conv.
cork insoles men17K/yr +10.9%1.6% conv.
cork insoles for women11K/yr +41.9%1.2% conv.
cork shoe inserts8K/yr +34.3%1.2% conv.
cork insole7K/yr +20.7%1.0% conv.

All search terms

Top fulton insoles products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Fulton Cork Athletic Insoles Designed with Doctors for Men | Custom Molds to Feet in 10 Hours. Deep Heel Cup Shock Absorbing for Plantar Fasciitis Shin Splints Flat Feet High Arch Knee/Back Pain

Fulton$50.284.0★534 rev

Fulton Cork Athletic Insoles Designed with Doctors for Men | Custom Molds to Feet in 10 Hours. Deep Heel Cup Shock Absorbing for Plantar Fasciitis Shin Splints Flat Feet High Arch Knee/Back Pain

Fulton$50.424.0★534 rev

Fulton Cork Orthotic Insoles Designed with Doctors for Women | Custom Molds to Feet in 10 Hours Deep Heel Cup Arch Support for Plantar Fasciitis Flat Feet High Arch Knee Foot & Back Pain

Fulton$47.854.2★158 rev

Fulton Cork Orthotic Insoles Designed with Doctors for Men | Custom Molds to Feet in 10 Hours Deep Heel Cup Arch Support for Plantar Fasciitis Flat Feet High Arch Knee Foot & Back Pain

Fulton$49.034.0★534 rev

Cork Insoles Flat Shoe Inserts Natural Material Free-Cut Unisex Fit (9.812.2 Inches) Slip-Resistant Odor-Reducing Custom Foot Fit (4mm(0.16 inches))

あしなか$17.793.3★28 rev

Newest

by launch date

Cork Insoles Flat Shoe Inserts Natural Material Free-Cut Unisex Fit (9.812.2 Inches) Slip-Resistant Odor-Reducing Custom Foot Fit (6mm(0. 24inches))

あしなか$22.7428 rev

10mo ago

Eggseed Plantar Fasciitis Insoles Arch Support Soft Breathable Cork Orthotic Shoe Inserts for Heel Pain Relief and Flat Foot Anti Fatigue Work Shoe Insert Men Women

Eggseed$22.9116 rev

11mo ago

Cork Insoles Flat Shoe Inserts Natural Material Free-Cut Unisex Fit (9.812.2 Inches) Slip-Resistant Odor-Reducing Custom Foot Fit (4mm(0.16 inches))

あしなか$17.7928 rev

1y ago

Plantar Fasciitis Relief Feet Cork Insoles Arch Supports Orthotics Inserts for Flat Feet High Arch Foot Pain Shoe Heel Inserts in Work Boots Blue(for Women 10-11.5/Men 9-10.5)

Eggseed$22.87117 rev

2y ago

Endoto Cork Insoles for Hey Dude Replacement Inserts Soles(US Size:M10 / EU Size:43)

Endoto$12.66455 rev

2y ago

What buyers say about fulton insoles

What buyers praise and complain about, mined from review topics.

What buyers love

Comfort-Overall26%

“Comfortable and Supportive”

Size-Overall17%

“Fit well”

Quality-Overall14%

“Good quality, solid construction, and a real help during recovery”

Value For Money9%

“Worth it”

Advertised Vs Actual Product4%

“Worked as advertised”

Durability4%

“Reliable/Durable”

Support-Overall2%

“Excellent Support for Flat Feet”

Efficiency2%

“Works great”

Cushion2%

“Good Cushion”

Pain Relief-Overall2%

“Finally have relief from foot pain”

What buyers complain about

Pain Relief-Overall16%

“caused my knees to suffer”

Thickness9%

“Thinner than expected”

Comfort-Overall8%

“Uncomfortable”

Size-Overall8%

“they were too large”

Durability7%

“They dont last”

Value For Money6%

“too expensive”

Advertised Vs Actual Product5%

“Product Does Not Match Listing Photos”

Cushion4%

“No cushion for any support for feet”

Hard Feel4%

“Hard as a rock”

Quality-Overall3%

“Garbage”

Top return reasons

Size-Overall45%

Comfort-Overall11%

Advertised Vs Actual Product7%

Hard Feel5%

Cushion4%

Pain Relief-Overall4%

Feet Fit4%

Functionality-Overall3%

Stiffness2%

Arch Support2%

Common questions

Is fulton insoles profitable to sell on Amazon United States?: The niche generates $46K/yr across 62 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +11.0%. Flapen's verdict: Worth a look (50/100).
How competitive is the fulton insoles niche?: 20 brands and 37 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 76% of demand.
What do buyers complain about in fulton insoles?: Top complaints mined from reviews: Pain Relief-Overall, Thickness, Comfort-Overall. The return rate is 4.2%.
When does demand for fulton insoles peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the fulton insoles niche?: Listings span $6.41–$68.54; the average listing price is $30.20 (sweet spot $15–$100). The average incumbent carries 2,513 reviews — the moat a new listing must climb.