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Fuel for Fire

Fail

The top 5 brands take 100% of clicks, so Fuel for Fire is a Fail.

Flapen Score
39
39 / 100
Ranks 12,636 of 14,768 Health & Household niches · −10 vs the category median of 49
Market size
$33K/yr42K searches / yr
90-day growth
-22.0%search demand this quarter
Competition
78%top-5 click share · 4 brands · 14 sellers

Flapen Score

Fuel for Fire against its category

The dotted line is the Health & Household average. Past it, Fuel for Fire is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fuel for Fire market on Amazon at a glance

Shoppers on Amazon United States searched for Fuel for Fire 42K times last year and spent an estimated $33K. All 4 brands take every click. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -22.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $33K a year.

Searches, last 12 months
42K
Growth, 90 days vs prior 90
-22.0%
Conversion, latest week
2.2%
Market size, estimated
$33Ka year
Top search term
designer wellness protein smoothie11K searches a year

02 · Price

A sale here is worth $34.75.

Listings sell for $34.75 on average, from $21.15 to $46.71. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 250 to 500 of them. At $34.75 that is $9K to $17K a year per listing.

Average price
$34.75inside the $15 to $100 sweet spot
Price range
$21.15–$46.71
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
250–500
Revenue per listing a year
$9K–$17K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 20.0% of listings are out of stock. The average listing ranks #167 within Protein. It carries 2,541 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
20.0%
Average rank
#167in Protein
Average rating
4.15 starsAmazon United States average 4.42 stars
Average reviews
2,541per listing
Listings tracked
10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
62 months

Products

Top Fuel for Fire products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

Brands

4 flat

Sellers

14

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

0%

  • Brand 174%
  • Brand 213%
  • Brand 38%
  • Brand 45%

Demand

Fuel for Fire search demand

Weekly searches over the year. Pick a range.

700500Feb '26Mar '26Mar '26Apr '26May '26May '26Jun '26

Search terms

Top Fuel for Fire search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • designer wellness protein smoothie11K/yr
  • fuel for fire12K/yr
  • meal replacement pouches4K/yr
  • fuel for fire protein pouches10K/yr
  • designer wellness3K/yr
  • reup protein smoothie3K/yr

Reviews and returns

What reviews say buyers love and hate about Fuel for Fire

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Taste-Overall”
33%of negative reviews mention “Taste-Overall”
0.1%of orders come back
“Disgusting taste”
A buyer, on “Taste-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Fuel for Fire questions

Answered from the same tracked data.