Fuel for Fire
FailThe top 5 brands take 100% of clicks, so Fuel for Fire is a Fail.
- Flapen Score
- 39 / 100Ranks 12,636 of 14,768 Health & Household niches · −10 vs the category median of 4939
- Market size
- $33K/yr42K searches / yr
- 90-day growth
- -22.0%search demand this quarter
- Competition
- 78%top-5 click share · 4 brands · 14 sellers
Flapen Score
Fuel for Fire against its category
The dotted line is the Health & Household average. Past it, Fuel for Fire is stronger. Inside it, weaker.
Market
The Fuel for Fire market on Amazon at a glance
Shoppers on Amazon United States searched for Fuel for Fire 42K times last year and spent an estimated $33K. All 4 brands take every click. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 2.2% of those searches ended in a purchase.
Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -22.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $33K a year.
- Searches, last 12 months
- 42K
- Growth, 90 days vs prior 90
- -22.0%
- Conversion, latest week
- 2.2%
- Market size, estimated
- $33Ka year
- Top search term
- designer wellness protein smoothie11K searches a year
02 · Price
A sale here is worth $34.75.
Listings sell for $34.75 on average, from $21.15 to $46.71. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 250 to 500 of them. At $34.75 that is $9K to $17K a year per listing.
- Average price
- $34.75inside the $15 to $100 sweet spot
- Price range
- $21.15–$46.71
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $9K–$17K
- Returns
- 0.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 20.0% of listings are out of stock. The average listing ranks #167 within Protein. It carries 2,541 reviews at 4.15 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 100%
- Out of stock, average day
- 20.0%
- Average rank
- #167in Protein
- Average rating
- 4.15 starsAmazon United States average 4.42 stars
- Average reviews
- 2,541per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Fuel for Fire products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Designer Wellness Protein Smoothie Super Fruit Variety Pack 12g Whey Protein Real Fruit Smoothie Snack No Added Sugar Low Carb Gluten-Free Shelf-Stable Protein Pouches with MCT Oil - 12 Pack (4.2 Fl Oz each)
- Price
- $41.24
- Rating
- 3.8/5
- Reviews
- 367
- Age
- 3y ago

Designer Wellness Protein Smoothie Mixed Variety Pack 12g Whey Protein Real Fruit Smoothie Snack No Added Sugar Low Carb Gluten-Free Shelf-Stable Protein Pouches with MCT Oil - 12 Pack
- Price
- $39.46
- Rating
- 4.0/5
- Reviews
- 857
- Age
- 2y ago

Designer Wellness Protein Smoothie Original Variety Pack 12g Whey Protein Real Fruit Smoothie Snack No Added Sugar Low Carb Gluten-Free Shelf-Stable Protein Pouches with MCT Oil - 12 Pack
- Price
- $41.34
- Rating
- 3.8/5
- Reviews
- 2,069
- Age
- 2y ago

Reup Collagen Protein Smoothie - 12g Protein 10g Collagen Dairy Free Ready to Drink - High Protein Snacks for Adults Dairy Free Protein Shakes Protein Pouches Adult Smoothie Pouches - 8 Count
- Price
- $26.00
- Rating
- 4.5/5
- Reviews
- 810
- Age
- 2y ago

Noka Superfood Fruit Smoothie Pouches Variety Pack Healthy Snacks with Flax Seed Plant Protein and Prebiotic Fiber Vegan and Gluten Free Snacks Made in USA Organic Squeeze Pouch 4.22 oz 12 Count
- Price
- $28.22
- Rating
- 4.4/5
- Reviews
- 11,968
- Age
- 5y ago
Trending
estimated 90-day click momentum
Designer Wellness Protein Smoothie Super Fruit Variety Pack 12g Whey Protein Real Fruit Smoothie Snack No Added Sugar Low Carb Gluten-Free Shelf-Stable Protein Pouches with MCT Oil - 12 Pack (4.2 Fl Oz each)
- Price
- $41.24
- Rating
- 3.8/5
- Reviews
- 367
- Age
- 3y ago

Designer Wellness Designer Whey Natural Whey Protein Powder with Probiotics Fiber and Key B-Vitamins for Energy Gluten-Free French Vanilla 12oz
- Price
- $21.15
- Rating
- 4.3/5
- Reviews
- 2,804
- Age
- 22y ago

Designer Wellness Protein Smoothie Strawberry Banana 12g Whey Protein Real Fruit Smoothie Snack No Added Sugar Low Carb Gluten-Free Shelf-Stable Protein Pouches with MCT Oil - 12 Pack
- Price
- $38.69
- Rating
- 4.0/5
- Reviews
- 232
- Age
- 4y ago

Designer Wellness Protein Smoothie Mixed Berry 12g Whey Protein Real Fruit Smoothie Snack No Added Sugar Low Carb Gluten-Free Shelf-Stable Protein Pouches with MCT Oil -12 Pack
- Price
- $39.54
- Rating
- 3.7/5
- Reviews
- 159
- Age
- 4y ago

Frog Fuel Power Regular Complete Liquid Protein Shot 15g Nano Hydrolyzed & Grass Fed Collagen Post Workout Gluten Free Fat & Sugar Free 22 Amino Acids 0 Carbs Berry 24 Pack
- Price
- $46.71
- Rating
- 4.5/5
- Reviews
- 4,130
- Age
- 13y ago
Newest
by launch date
Designer Wellness Protein Smoothie Mixed Variety Pack 12g Whey Protein Real Fruit Smoothie Snack No Added Sugar Low Carb Gluten-Free Shelf-Stable Protein Pouches with MCT Oil - 12 Pack
- Price
- $39.46
- Rating
- 4.0/5
- Reviews
- 857
- Age
- 2y ago

Designer Wellness Protein Smoothie Original Variety Pack 12g Whey Protein Real Fruit Smoothie Snack No Added Sugar Low Carb Gluten-Free Shelf-Stable Protein Pouches with MCT Oil - 12 Pack
- Price
- $41.34
- Rating
- 3.8/5
- Reviews
- 2,069
- Age
- 2y ago

Reup Collagen Protein Smoothie - 12g Protein 10g Collagen Dairy Free Ready to Drink - High Protein Snacks for Adults Dairy Free Protein Shakes Protein Pouches Adult Smoothie Pouches - 8 Count
- Price
- $26.00
- Rating
- 4.5/5
- Reviews
- 810
- Age
- 2y ago

Designer Wellness Protein Smoothie Super Fruit Variety Pack 12g Whey Protein Real Fruit Smoothie Snack No Added Sugar Low Carb Gluten-Free Shelf-Stable Protein Pouches with MCT Oil - 12 Pack (4.2 Fl Oz each)
- Price
- $41.24
- Rating
- 3.8/5
- Reviews
- 367
- Age
- 3y ago

Designer Wellness Protein Smoothie Mixed Berry 12g Whey Protein Real Fruit Smoothie Snack No Added Sugar Low Carb Gluten-Free Shelf-Stable Protein Pouches with MCT Oil -12 Pack
- Price
- $39.54
- Rating
- 3.7/5
- Reviews
- 159
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 78% of clicks. A locked shelf that new listings rarely crack.
Brands
4 flat
Sellers
14
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
78%
Top 20: 100%
Open market
0%
- Designer Wellness74%
- NOKA13%
- Reup8%
- Frog Fuel5%
Demand
Fuel for Fire search demand
Weekly searches over the year. Pick a range.
Search terms
Top Fuel for Fire search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- designer wellness protein smoothie11K/yr
- fuel for fire12K/yr
- meal replacement pouches4K/yr
- fuel for fire protein pouches10K/yr
- designer wellness3K/yr
- reup protein smoothie3K/yr
Reviews and returns
What reviews say buyers love and hate about Fuel for Fire
We read the reviews and the return reasons for every product selling here.
“Disgusting taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fuel for Fire questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









