Fucoxanthin
MaybeAn estimated 0.0% of orders come back. But demand is soft, at -14.7% this quarter, so Fucoxanthin is a Maybe.
- Flapen Score
- 50 / 100Top 44% of 14,768 Health & Household niches · +1 vs the category median of 4950
- Market size
- $85K/yr46K searches / yr
- 90-day growth
- -14.7%search demand this quarter
- Competition
- 76%top-5 click share · 15 brands · 32 sellers
Flapen Score
Fucoxanthin against its category
The dotted line is the Health & Household average. Past it, Fucoxanthin is stronger. Inside it, weaker.
Market
The Fucoxanthin market on Amazon at a glance
Shoppers on Amazon United States searched for Fucoxanthin 46K times last year and spent an estimated $85K. The top 5 brands take 76% of clicks. Demand peaks in Feb. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 6.0% of those searches ended in a purchase.
Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -14.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $85K a year.
- Searches, last 12 months
- 46K
- Growth, 90 days vs prior 90
- -14.7%
- Conversion, latest week
- 6.0%
- Market size, estimated
- $85Ka year
- Peak month
- February1.8× the quietest month
- Top search term
- fucoxanthin25K searches a year
02 · Price
A sale here is worth $30.68.
Listings sell for $30.68 on average, from $6.87 to $63.60. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $30.68 that is $3K to $8K a year per listing.
- Average price
- $30.68inside the $15 to $100 sweet spot
- Price range
- $6.87–$63.60
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$8K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
75% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #3,289 within Essential Fatty Acids. It carries 261 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 94%
- Out of stock, average day
- 2.7%
- Average rank
- #3,289in Essential Fatty Acids
- Average rating
- 4.34 starsAmazon United States average 4.42 stars
- Average reviews
- 261per listing
- Listings tracked
- 16
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 66 months
Products
Top Fucoxanthin products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Horbach Brown Seaweed Extract Capsules | 200 Pills
- Price
- $17.82
- Rating
- 4.5/5
- Reviews
- 678
- Age
- 7y ago

MIUT Fucoxanthin Brown Seaweed Extract Supplement 250mg - 10% Standardized Fucoxanthin w/Vitamin E & MCT Oil Antioxidant & Metabolic Support - Vegan Marine Carotenoid Formula Non-GMO - 100 Capsules
- Price
- $20.14
- Rating
- 4.6/5
- Reviews
- 29
- Age
- 4mo ago

Naturalis New Zealand Fucoxanthin 4mg 60 Softgels | Better Body Metabolism*
- Price
- $39.76
- Rating
- 4.3/5
- Reviews
- 50
- Age
- 5y ago

NusaPure Brown Seaweed Capsules 200 mg 200 Veg Capsules (Non-GMO Vegan)
- Price
- $23.16
- Rating
- 4.5/5
- Reviews
- 788
- Age
- 8y ago

Piping Rock Brown Seaweed Capsules | 60 Count
- Price
- $6.87
- Rating
- 4.4/5
- Reviews
- 157
- Age
- 4y ago
Trending
estimated 90-day click momentum
Zoone Nutra Lymphatic Drainage Capsules - Bloating & Water Retention Relief with Fucoxanthin for Metabolism Boost - Detox Lymph & Immune Support with Dandelion - 90 Veggie Caps
- Price
- $24.87
- Rating
- 4.3/5
- Reviews
- 23
- Age
- 3mo ago

MIUT Fucoxanthin Brown Seaweed Extract Supplement 250mg - 10% Standardized Fucoxanthin w/Vitamin E & MCT Oil Antioxidant & Metabolic Support - Vegan Marine Carotenoid Formula Non-GMO - 100 Capsules
- Price
- $20.14
- Rating
- 4.6/5
- Reviews
- 29
- Age
- 4mo ago

Life Extension Optimized Fucoidan with Maritech 926 Promotes Healthy Immune Function Gluten-Free Non-GMO Vegetarian 60 Capsules
- Price
- $24.72
- Rating
- 4.4/5
- Reviews
- 348
- Age
- 15y ago

Garden of Life Fucoxanthin Supplements - FucoThin Diet Pill for Weight Loss 90 Count
- Price
- $45.38
- Rating
- 4.2/5
- Reviews
- 173
- Age
- 22y ago

Garden of Life Fucoxanthin Supplements - FucoThin Diet Pill for Weight Loss 180 Count
- Price
- $62.60
- Rating
- 4.2/5
- Reviews
- 368
- Age
- 22y ago
Newest
by launch date
Zoone Nutra Lymphatic Drainage Capsules - Bloating & Water Retention Relief with Fucoxanthin for Metabolism Boost - Detox Lymph & Immune Support with Dandelion - 90 Veggie Caps
- Price
- $24.87
- Rating
- 4.3/5
- Reviews
- 23
- Age
- 3mo ago

MIUT Fucoxanthin Brown Seaweed Extract Supplement 250mg - 10% Standardized Fucoxanthin w/Vitamin E & MCT Oil Antioxidant & Metabolic Support - Vegan Marine Carotenoid Formula Non-GMO - 100 Capsules
- Price
- $20.14
- Rating
- 4.6/5
- Reviews
- 29
- Age
- 4mo ago

Fucoidan 500mg Brown Seaweed Extract Supplement from a Natural Source of Fucoidan & Fucoxanthin | 120 Vegetarian Capsules for Energy & Wellness | Made in USA GMP Certified
- Price
- $25.78
- Rating
- 4.3/5
- Reviews
- 51
- Age
- 1y ago

VINATURA Caralluma Fimbriata EGCG 45% Extract 1250mg + Fucoxanthin 3mg per Serving for Immune Support Energy and Mental Focus - 60 Capsules 30 Servings
- Price
- $24.09
- Rating
- 3.9/5
- Reviews
- 107
- Age
- 3y ago

Piping Rock Brown Seaweed Capsules | 60 Count
- Price
- $6.87
- Rating
- 4.4/5
- Reviews
- 157
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 76% of clicks. A locked shelf that new listings rarely crack.
Brands
15 rising
Sellers
32
Est. top-5 brand share
76%
Top 20: 100%
Est. top-5 click share
76%
Top 20: 100%
Open market
16%
- Horbäach22%
- MIUT18%
- Naturalis14%
- NusaPure13%
- Piping Rock9%
- Garden of Life8%
- Open — no brand owns it (9 brands, 16%)
Demand
Fucoxanthin search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 1.8×
Search terms
Top Fucoxanthin search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- fucoxanthin25K/yr
- brown seaweed9K/yr
- fucoxanthin supplement6K/yr
- brown seaweed supplement4K/yr
- brown seaweed extract2K/yr
Reviews and returns
What reviews say buyers love and hate about Fucoxanthin
We read the reviews and the return reasons for every product selling here.
“Blatant false advertising”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fucoxanthin questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









