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Fsa Mouthwash

Fail

Demand is soft, at -25.2% this quarter, so Fsa Mouthwash is a Fail.

Flapen Score
39
39 / 100
Ranks 12,636 of 14,768 Health & Household niches · −10 vs the category median of 49
Market size
$75K/yr102K searches / yr
90-day growth
-25.2%search demand this quarter
Competition
67%top-5 click share · 12 brands · 87 sellers

Flapen Score

Fsa Mouthwash against its category

The dotted line is the Health & Household average. Past it, Fsa Mouthwash is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fsa Mouthwash market on Amazon at a glance

Shoppers on Amazon United States searched for Fsa Mouthwash 102K times last year and spent an estimated $75K. The top 5 brands take 80% of clicks. Demand peaks in Apr–May–Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 5.9% of those searches ended in a purchase.

Shoppers searched for this 102K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -25.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $75K a year.

Searches, last 12 months
102K
Growth, 90 days vs prior 90
-25.2%
Conversion, latest week
5.9%
Market size, estimated
$75Ka year
Peak month
November4.8× the quietest month
Top search term
fsa mouthwash27K searches a year

02 · Price

A sale here is worth $12.44.

Listings sell for $12.44 on average, from $6.24 to $29.19. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $12.44 that is $3K to $6K a year per listing.

Average price
$12.44under the $15 to $100 sweet spot
Price range
$6.24–$29.19
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

72% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #59 within Mouthwash. It carries 15,508 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#59in Mouthwash
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
15,508per listing
Listings tracked
18

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 82 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
82 months

Products

Top Fsa Mouthwash products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 rising

Sellers

87

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

12%

  • Brand 136%
  • Brand 214%
  • Brand 313%
  • Brand 49%
  • Brand 58%
  • Brand 67%
  • Open — no brand owns it (6 brands, 12%)

Demand

Fsa Mouthwash search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Black Friday '25AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Apr, May, Nov, Dec · busiest ÷ quietest = 4.8×

Search terms

Top Fsa Mouthwash search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fsa mouthwash27K/yr
  • hsa mouthwash14K/yr
  • mouthwash fsa eligible12K/yr
  • mouthwash fsa11K/yr
  • fsa eligible mouthwash8K/yr
  • fsa mouthwash eligible only8K/yr
  • mouthwash hsa eligible6K/yr
  • mouthwash hsa6K/yr
  • mouth wash fsa eligible4K/yr
  • fsa mouth wash4K/yr

Reviews and returns

What reviews say buyers love and hate about Fsa Mouthwash

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
8%of negative reviews mention “Value For Money”
0.2%of orders come back
“it's expensive”
A buyer, on “Value For Money”8% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Fsa Mouthwash questions

Answered from the same tracked data.