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Fsa Kids

Fail

Demand is soft, at -34.3% this quarter, so Fsa Kids is a Fail.

Flapen Score
48
48 / 100
Ranks 7,720 of 14,768 Health & Household niches · −1 vs the category median of 49
Market size
$205K/yr205K searches / yr
90-day growth
-34.3%search demand this quarter
Competition
54%top-5 click share · 22 brands · 98 sellers

Flapen Score

Fsa Kids against its category

The dotted line is the Health & Household average. Past it, Fsa Kids is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fsa Kids market on Amazon at a glance

Shoppers on Amazon United States searched for Fsa Kids 205K times last year and spent an estimated $205K. The top 5 brands take 70% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 6.6% of those searches ended in a purchase.

Shoppers searched for this 205K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.6% of those searches ended in a purchase. Searches in the last 90 days moved -34.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $205K a year.

Searches, last 12 months
205K
Growth, 90 days vs prior 90
-34.3%
Conversion, latest week
6.6%
Market size, estimated
$205Ka year
Peak month
December3.4× the quietest month
Top search term
fsa kids40K searches a year

02 · Price

A sale here is worth $15.20.

Listings sell for $15.20 on average, from $3.83 to $39.80. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $15.20 that is $8K to $11K a year per listing.

Average price
$15.20inside the $15 to $100 sweet spot
Price range
$3.83–$39.80
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
$8K–$11K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #149 within Cough & Cold. It carries 4,227 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#149in Cough & Cold
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
4,227per listing
Listings tracked
33

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Fsa Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

22 falling

Sellers

98

Top-5 brand share

70%

Top 20: 98%

Top-5 click share

54%

Top 20: 86%

Open market

27%

  • Brand 145%
  • Brand 213%
  • Brand 35%
  • Brand 44%
  • Brand 54%
  • Brand 63%

Demand

Fsa Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.4×

Search terms

Top Fsa Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fsa kids40K/yr
  • hsa kids20K/yr
  • fsa kids items11K/yr
  • vicks patches14K/yr
  • fsa eligible items only list kids15K/yr
  • kids hsa approved items10K/yr
  • kids fsa11K/yr
  • hsa store eligible items kids9K/yr
  • kids fsa eligible10K/yr
  • hsa kids items8K/yr

Reviews and returns

What reviews say buyers love and hate about Fsa Kids

We read the reviews and the return reasons for every product selling here.

9%of positive reviews mention “Quality-Overall”
11%of negative reviews mention “Adhesion/Stickiness”
0.2%of orders come back
“Adhesive is poor”
A buyer, on “Adhesion/Stickiness”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Fsa Kids questions

Answered from the same tracked data.