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Fsa Eye Mask

Fail

Demand is soft, at -31.6% this quarter, so Fsa Eye Mask is a Fail.

Flapen Score
43
43 / 100
Ranks 10,775 of 14,768 Health & Household niches · −6 vs the category median of 49
Market size
$85K/yr62K searches / yr
90-day growth
-31.6%search demand this quarter
Competition
53%top-5 click share · 14 brands · 37 sellers

Flapen Score

Fsa Eye Mask against its category

The dotted line is the Health & Household average. Past it, Fsa Eye Mask is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fsa Eye Mask market on Amazon at a glance

Shoppers on Amazon United States searched for Fsa Eye Mask 62K times last year and spent an estimated $85K. The top 5 brands take 80% of clicks. Demand peaks in Jan–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 4.0% of those searches ended in a purchase.

Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -31.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $85K a year.

Searches, last 12 months
62K
Growth, 90 days vs prior 90
-31.6%
Conversion, latest week
4.0%
Market size, estimated
$85Ka year
Peak month
December4.2× the quietest month
Top search term
fsa eye mask18K searches a year

02 · Price

A sale here is worth $34.73.

Listings sell for $34.73 on average, from $9.43 to $130.22. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $34.73 that is $3K to $9K a year per listing.

Average price
$34.73inside the $15 to $100 sweet spot
Price range
$9.43–$130.22
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$3K–$9K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #512 within Sleep & Snoring. It carries 9,323 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#512in Sleep & Snoring
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
9,323per listing
Listings tracked
28

04 · Newcomers

5 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
5Amazon's first-year sales bar
Average brand age
43 months

Products

Top Fsa Eye Mask products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

37

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

53%

Top 20: 91%

Open market

15%

  • Brand 150%
  • Brand 213%
  • Brand 36%
  • Brand 46%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (8 brands, 15%)

Demand

Fsa Eye Mask search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KPrime Day '24Spike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 4.2×

Search terms

Top Fsa Eye Mask search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fsa eye mask18K/yr
  • hsa eye mask9K/yr
  • fsa sleep mask8K/yr
  • eye mask fsa7K/yr
  • hsa sleep mask5K/yr
  • sleep mask fsa4K/yr
  • fsa eligible eye mask5K/yr
  • eye mask fsa eligible5K/yr

Reviews and returns

What reviews say buyers love and hate about Fsa Eye Mask

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Comfort-Overall”
7%of negative reviews mention “Heating”
2.2%of orders come back
“Barely heats up”
A buyer, on “Heating”7% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Fsa Eye Mask questions

Answered from the same tracked data.