Fsa Deodorant
FailDemand is soft, at -43.8% this quarter, so Fsa Deodorant is a Fail.
- Flapen Score
- 36 / 100Ranks 13,545 of 14,768 Health & Household niches · −13 vs the category median of 4936
- Market size
- $59K/yr68K searches / yr
- 90-day growth
- -43.8%search demand this quarter
- Competition
- 69%top-5 click share · 7 brands · 82 sellers
Flapen Score
Fsa Deodorant against its category
The dotted line is the Health & Household average. Past it, Fsa Deodorant is stronger. Inside it, weaker.
Market
The Fsa Deodorant market on Amazon at a glance
Shoppers on Amazon United States searched for Fsa Deodorant 68K times last year and spent an estimated $59K. The top 5 brands take 95% of clicks. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 6.8% of those searches ended in a purchase.
Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -43.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $59K a year.
- Searches, last 12 months
- 68K
- Growth, 90 days vs prior 90
- -43.8%
- Conversion, latest week
- 6.8%
- Market size, estimated
- $59Ka year
- Peak month
- December17.9× the quietest month
- Top search term
- vapor stick32K searches a year
02 · Price
A sale here is worth $12.80.
Listings sell for $12.80 on average, from $6.14 to $24.51. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $12.80 that is $3K to $6K a year per listing.
- Average price
- $12.80under the $15 to $100 sweet spot
- Price range
- $6.14–$24.51
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $3K–$6K
- Returns
- 0.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
81% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #202 within Allergy, Sinus & Asthma. It carries 9,378 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 94%
- Out of stock, average day
- 0.0%
- Average rank
- #202in Allergy, Sinus & Asthma
- Average rating
- 4.53 starsAmazon United States average 4.42 stars
- Average reviews
- 9,378per listing
- Listings tracked
- 16
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Fsa Deodorant products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 rising
Sellers
82
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
1%
- Brand 148%
- Brand 229%
- Brand 37%
- Brand 46%
- Brand 55%
- Brand 64%
- Open — no brand owns it (1 brand, 1%)
Demand
Fsa Deodorant search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 17.9×
Search terms
Top Fsa Deodorant search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- vapor stick32K/yr
- vapostick19K/yr
- vapo stick17K/yr
Reviews and returns
What reviews say buyers love and hate about Fsa Deodorant
We read the reviews and the return reasons for every product selling here.
“Smells like mildew”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fsa Deodorant questions
Answered from the same tracked data.