fsa dental
Skip itSoft demand (-47.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$28.95avg listing price — sweet spot $15–$100
Brand share
Great55%top-5 brand share — no brand owns this niche
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$4.05–$214.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Review moat
Bad17,065.36avg incumbent reviews — the moat a new listing must climb
Market size
Bad$53K$53K/yr · 87K searches
Growth
Bad-47.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, fsa dental is a $53K/yr Amazon United States market (87K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 44/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
fsa dental market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $87K–$116K
- units × avg price
- Conversion rate
- 2.1%
- Avg BSR
- #75
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 82%
- Out of stock
- 7.6%
- Avg brand age
- 66 months
- Avg seller age
- 136 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
27 falling
Sellers
142
Top-5 brand share
55%
Top 20: 95%
Top-5 click share
49%
Top 20: 88%
Open market
38%
- Binzls13%
- DenTek13%
- Colgate11%
- Cencalo9%
- Oral-B9%
- Orajel7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -47.1% search growth over the last 90 days.Peak months: Jan, Feb, Dec · busiest ÷ quietest = 3.9×
Top fsa dental search terms
- fsa dental19K/yr
- fsa teeth15K/yr
- fsa oral care11K/yr
- hsa dental8K/yr
- dental fsa8K/yr
- hsa oral care6K/yr
- fsa eligible dental products14K/yr
- fsa hsa approved products only dental2K/yr
- hsa dental approved products only3K/yr
Top fsa dental products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Water Dental Flosser 300ML Portable - 4 Modes Cordless Oral Irrigator - Rechargeable IPX7 Waterproof - Water Dental Piks for Cleaning for Home Travel
Binzls$214.153.8★95 rev
Colgate Peroxyl Alcohol Free Mouthwash with 1.5% Hydrogen Peroxide Mouth Sore Rinse for Canker Sores Oral Irritations and Burns Mild Mint 16.9 fl oz Bottle
Colgate$9.654.7★42,237 rev
FSA HSA Eligible | 2-in-1 Ultrasonic & U-V Dental Cleaner 42kHz Deep Cleaning Machine with Digital Timer 180ml Pod for Retainers Aligners Mouth Guards | Viewing Port
Cencalo$44.904.4★268 rev
Oral-B Mouth Sore Mouthwash Special Care Oral Rinse Hydrogen Peroxide Mouthwash 16 fl oz Mouthwash Alcohol Free
Oral-B$11.174.7★8,193 rev
DenTek Instant Oral Pain Relief with Benzocaine for Toothache Pain Relief 50 Disposable Applicators
DenTek$6.814.4★19,477 rev
Newest
by launch date
Weiss Naturals Retainer Cleaning Tablets Invisalign Cleaner Remove Stains Odors & Plaque FSA & HSA Eligible Night Guard Cleaner PERSULFATE & DYE-FREE 1-Month Supply Denture Cleaners 30 Tablets
B. WEISS$9.50372 rev
FSA HSA Eligible | 2-in-1 Ultrasonic & U-V Dental Cleaner 42kHz Deep Cleaning Machine with Digital Timer 180ml Pod for Retainers Aligners Mouth Guards | Viewing Port
Cencalo$44.90268 rev
Water Dental Flosser 300ML Portable - 4 Modes Cordless Oral Irrigator - Rechargeable IPX7 Waterproof - Water Dental Piks for Cleaning for Home Travel
Binzls$214.1595 rev
KingPavonini Bamboo Toilet Stool Squat 7in & 9in Adjustable Heights Foldable Potty Stool for Adults with Non-Slip Layer to Improve Bathroom Posture and Comfort 400 lbs Capacity
KingPavonini$31.511,048 rev
Anbesol Maximum Strength Liquid - Instant Oral Pain Relief for Toothaches Gums Braces & Denture Pain and Mouth Sores* Canker Sore Treatment Inside Mouth ADA Accepted 0.41 oz
Anbesol$6.833,562 rev
Trending
90-day click momentum
Efferdent Denture Cleaner Tablets Dental Appliances Aligners Mouth Guard and Retainer Cleaner Tablets Minty Fresh & Clean 126 Count
efferdent$5.804.8★
dpl Oral Care LED Light Therapy for Teeth & Gums Red Infrared & Non-UV Blue Light Device for At-Home Dental Use Compatible with Teeth Whitening Products
dpl$94.723.9★
Dentemp Maximum Strength Loose Cap and Lost Filling Repair - Dental Repair Kit for Instant Pain Relief - Value Pack (Packaging May Vary)
Dentemp$10.333.7★
Sensodyne Pronamel Active Shield Whitening Enamel Toothpaste Cool Mint - 3.4 Ounces x 3
SENSODYNE PRONAMEL$17.364.8★
Aquasonic Black Series Ultra Whitening Toothbrush ADA Accepted Electric Toothbrush- 8 Brush Heads & Travel Case 40 000 VPM Electric Motor & Wireless Charging - 4 Modes w Smart Timer
Aquasonic$35.344.6★
What buyers say about fsa dental
What buyers praise and complain about, mined from review topics.What buyers love
“The build quality is solid”
“Great buy for the money”
“EASY TO USE”
“Effective”
“AS described”
“Cleans great”
“excellent product for tooth sensitivity”
“helps keep teeth white too”
“charges quickly”
“Great for your gums”
What buyers complain about
“Break easily”
“Will not charge”
“too big”
“Cheap Quality”
“Difficult to Use”
“Did not work”
“Too expensive”
“Does not clean well”
“too weak”
“Really bad battery life”
Top return reasons
Common questions
- Is fsa dental profitable to sell on Amazon United States?
- The niche generates $53K/yr across 33 tracked products. 90-day search growth is -47.1%. Flapen's verdict: Skip it (44/100).
- How competitive is the fsa dental niche?
- 27 brands and 142 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 55% of demand.
- What do buyers complain about in fsa dental?
- Top complaints mined from reviews: Durability, Charging, Size-Overall. The return rate is 0.9%.
- When does demand for fsa dental peak?
- Demand peaks in Jan–Feb–Dec; the busiest month runs 3.9× the quietest.
- What does it cost to enter the fsa dental niche?
- Listings span $4.05–$214.15; the average listing price is $28.95 (sweet spot $15–$100). The average incumbent carries 17,065 reviews — the moat a new listing must climb.