Is fsa body wash profitable to sell on Amazon United States?

The niche generates $301K/yr across 37 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -29.2%. Flapen's verdict: Worth a look (54/100).

How competitive is the fsa body wash niche?

20 brands and 136 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 58% of demand.

What do buyers complain about in fsa body wash?

Top complaints mined from reviews: Smell, Allergies, Moist/Dry. The return rate is 0.3%.

When does demand for fsa body wash peak?

Demand peaks in Jan–Jul–Sep; the busiest month runs 2.4× the quietest.

What does it cost to enter the fsa body wash niche?

Listings span $4.87–$39.21; the average listing price is $12.80 (sweet spot $15–$100). The average incumbent carries 13,114 reviews — the moat a new listing must climb.

fsa body wash

Worth a look

Shows low returns (0.3%), but soft demand (-29.2% this quarter) keeps it on the watch list.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Brand share

Great58%

top-5 brand share — no brand owns this niche

Price range

Good$4.87–$39.21

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.4%

search→purchase rate — share of searches ending in a sale

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Avg price

Good$12.80

avg listing price — sweet spot $15–$100

Market size

Good$301K

$301K/yr · 367K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad13,113.89

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-29.2%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, fsa body wash is a $301K/yr Amazon United States market (367K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Jan–Jul–Sep. Verdict: Worth a look — 54/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

fsa body wash market data

Units sold / yr: 25K–30K; avg 250–500/product
Revenue / yr: $320K–$384K; units × avg price
Conversion rate: 6.4%
Avg BSR: #204
Page quality: 0%
Prime: 97%
Sponsored: 81%
Out of stock: 0.3%
Avg brand age: 76 months
Avg seller age: 132 days

Competition & brand share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 falling

Sellers

136

Top-5 brand share

58%

Top 20: 100%

Top-5 click share

45%

Top 20: 85%

Open market

34%

Pixie Cup16%
Neutrogena14%
Good Molecules10%
Dove9%
Pedifix9%
Geologie8%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -29.2% search growth over the last 90 days.

Peak months: Jan, Jul, Sep · busiest ÷ quietest = 2.4×

Open Trend

Top fsa body wash search terms

fsa body wash74K/yr -26.7%5.9% conv.
hsa body wash42K/yr -8.6%5.4% conv.
fsa soap26K/yr -31.1%4.7% conv.
body wash fsa19K/yr -16.2%4.7% conv.
fsa eligible body wash22K/yr -39.2%4.6% conv.
body wash fsa eligible20K/yr -34.6%4.4% conv.
hsa soap16K/yr -11.2%2.9% conv.
fsa feminine wash16K/yr -42.2%5.2% conv.
hsa eligible body wash13K/yr -18.6%4.5% conv.
fsa hsa body wash15K/yr -31.0%3.4% conv.

All search terms

Top fsa body wash products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Pixie Feminine Wash Healthy Foaming Cleaner with Natural Ingredients More Foam Wash in Bottle Than Any Other Brand pH Balanced & Plant Based for Your Menstrual Cups and Discs 6.5 Fluid oz

Pixie Cup$13.424.7★2,094 rev

Neutrogena Body Clear Acne Body Wash and Exfoliating Body Scrub 2% Salicylic Acid Cleanser Chest Shoulder & Back Acne Treatment Non-Comedogenic Oil-Free Shower Gel 8.5 fl oz

Neutrogena$8.954.7★2,369 rev

Good Molecules Clarify and Cleanse Bar - Soap Free Bar with Salicylic Acid BHA for Skin Tone Balancing and Cleansing - Body and Facial Cleanser Skin Care for Face

Good Molecules$4.994.5★2,747 rev

PediFix FungaSoap Tea Tree Cleansing Wash Antifungal Body Wash & Foot Soap All-Natural Tea Tree Oil Cleanser for Athletes Foot Ringworm Jock Itch Body Odor & Fungus - 13.5 fl. oz

Pedifix$24.504.7★5,180 rev

Chatham Natural Skin Care Eczema Relief Oatmeal Soap Soothing oatmeal bath treatment for eczema rosacea psoriasis

Chatham Natural Skin Care$10.014.6★495 rev

Newest

by launch date

Geologie$17.58309 rev

1y ago

Hibiclens Antimicrobial and Antiseptic Soap and Skin Cleanser 8 oz with Foaming Pump for Home and Hospital 4% CHG

Mölnlycke$11.613,389 rev

2y ago

Dove Body Wash Hydration Boost Actively drenches dry skin 6% hydration serum with hyaluronic 18.5 oz

Dove$7.695,485 rev

2y ago

Dove Serum Body Wash Acne Clear with Salicylic Acid 18.5 oz I Acne body wash with 1% salicylic acid to help clear and prevent acne breakouts

Dove$8.272,181 rev

2y ago

MDSolarSciences Wash Away One Step Cleanser | Gentle Foaming Oil Cleanser with Salicylic Acid Apple & Pineapple Extracts | Hydrating Exfoliating & Purifying | Clean | 1.7 oz

MDSolarSciences$13.61527 rev

2y ago

What buyers say about fsa body wash

What buyers praise and complain about, mined from review topics.

What buyers love

Smell16%

“Its fragrance free”

Quality-Overall10%

“This soap is excellent for quality”

Cleansing7%

“Squeaky clean”

Soft Feel7%

“Silky Smooth”

Moist/Dry7%

“Good moisturizer”

Suitability Combination Skin6%

“Good for your skin”

Value For Money6%

“Great Deal”

Efficiency5%

“It definitely works”

Suitability Dry Skin4%

“Doesn't dry my skin out”

Lather3%

“It has a gentle lather”

What buyers complain about

Smell14%

“Awful smell”

Allergies13%

“An allergic reaction”

Moist/Dry6%

“Not really moisturizing”

Leak-Proof4%

“Leaked”

Functionality-Overall4%

“Never worked”

Skin Health4%

“Makes the skin burn”

Lather3%

“No lather”

Value For Money3%

“Not worth it”

Sensitivity-Overall3%

“I would not recommend to people that have really sensitive skin”

Motor Power2%

“Faulty pump”

Top return reasons

Leak-Proof29%

Motor Power13%

Smell13%

Advertised Vs Actual Product8%

Value For Money6%

Functionality-Overall5%

Size-Overall4%

Defective Material/Parts2%

Product Condition2%

Sensitivity-Overall2%

Common questions

Is fsa body wash profitable to sell on Amazon United States?: The niche generates $301K/yr across 37 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -29.2%. Flapen's verdict: Worth a look (54/100).
How competitive is the fsa body wash niche?: 20 brands and 136 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 58% of demand.
What do buyers complain about in fsa body wash?: Top complaints mined from reviews: Smell, Allergies, Moist/Dry. The return rate is 0.3%.
When does demand for fsa body wash peak?: Demand peaks in Jan–Jul–Sep; the busiest month runs 2.4× the quietest.
What does it cost to enter the fsa body wash niche?: Listings span $4.87–$39.21; the average listing price is $12.80 (sweet spot $15–$100). The average incumbent carries 13,114 reviews — the moat a new listing must climb.

fsa body wash

fsa body wash market data

Competition & brand share

Demand & seasonality

Top fsa body wash search terms

Top fsa body wash products on Amazon

Top sellers

Newest

Trending

What buyers say about fsa body wash

What buyers love

What buyers complain about

Top return reasons

Common questions

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