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Fsa Body Wash

Maybe

An estimated 0.3% of orders come back. But demand is soft, at -29.2% this quarter, so Fsa Body Wash is a Maybe.

Flapen Score
54
54 / 100
Top 28% of 14,768 Health & Household niches · +5 vs the category median of 49
Market size
$301K/yr367K searches / yr
90-day growth
-29.2%search demand this quarter
Competition
45%top-5 click share · 20 brands · 136 sellers

Flapen Score

Fsa Body Wash against its category

The dotted line is the Health & Household average. Past it, Fsa Body Wash is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fsa Body Wash market on Amazon at a glance

Shoppers on Amazon United States searched for Fsa Body Wash 367K times last year and spent an estimated $301K. The top 5 brands take 58% of clicks. Demand peaks in Jan–Jul–Sep. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 6.4% of those searches ended in a purchase.

Shoppers searched for this 367K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -29.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $301K a year.

Searches, last 12 months
367K
Growth, 90 days vs prior 90
-29.2%
Conversion, latest week
6.4%
Market size, estimated
$301Ka year
Peak month
July2.4× the quietest month
Top search term
fsa body wash74K searches a year

02 · Price

A sale here is worth $12.80.

Listings sell for $12.80 on average, from $4.87 to $39.21. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At $12.80 that is $3K to $6K a year per listing.

Average price
$12.80under the $15 to $100 sweet spot
Price range
$4.87–$39.21
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #204 within Feminine Care. It carries 13,114 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
97%
Out of stock, average day
0.3%
Average rank
#204in Feminine Care
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
13,114per listing
Listings tracked
37

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
76 months

Products

Top Fsa Body Wash products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 falling

Sellers

136

Top-5 brand share

58%

Top 20: 100%

Top-5 click share

45%

Top 20: 85%

Open market

34%

  • Brand 116%
  • Brand 214%
  • Brand 310%
  • Brand 49%
  • Brand 59%
  • Brand 68%

Demand

Fsa Body Wash search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Jul, Sep · busiest ÷ quietest = 2.4×

Search terms

Top Fsa Body Wash search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fsa body wash74K/yr
  • hsa body wash42K/yr
  • fsa soap26K/yr
  • body wash fsa19K/yr
  • fsa eligible body wash22K/yr
  • body wash fsa eligible20K/yr
  • hsa soap16K/yr
  • fsa feminine wash16K/yr
  • hsa eligible body wash13K/yr
  • fsa hsa body wash15K/yr

Reviews and returns

What reviews say buyers love and hate about Fsa Body Wash

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Smell”
14%of negative reviews mention “Smell”
0.3%of orders come back
“Awful smell”
A buyer, on “Smell”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Fsa Body Wash questions

Answered from the same tracked data.