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Fruit of the Earth Aloe Vera Juice

Fail

Demand is soft, at -59.1% this quarter, so Fruit of the Earth Aloe Vera Juice is a Fail.

Flapen Score
39
39 / 100
Ranks 12,636 of 14,768 Health & Household niches · −10 vs the category median of 49
Market size
$91K/yr76K searches / yr
90-day growth
-59.1%search demand this quarter
Competition
79%top-5 click share · 7 brands · 599 sellers

Flapen Score

Fruit of the Earth Aloe Vera Juice against its category

The dotted line is the Health & Household average. Past it, Fruit of the Earth Aloe Vera Juice is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fruit of the Earth Aloe Vera Juice market on Amazon at a glance

Shoppers on Amazon United States searched for Fruit of the Earth Aloe Vera Juice 76K times last year and spent an estimated $91K. The top 5 brands take 91% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 5.6% of those searches ended in a purchase.

Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -59.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $91K a year.

Searches, last 12 months
76K
Growth, 90 days vs prior 90
-59.1%
Conversion, latest week
5.6%
Market size, estimated
$91Ka year
Top search term
fruit of the earth aloe vera juice34K searches a year

02 · Price

A sale here is worth $21.68.

Listings sell for $21.68 on average, from $9.87 to $47.55. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $21.68 that is $0 to $2K a year per listing.

Average price
$21.68inside the $15 to $100 sweet spot
Price range
$9.87–$47.55
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

40% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 13.5% of listings are out of stock. The average listing ranks #558 within Aloe Vera. It carries 1,499 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
70%
Out of stock, average day
13.5%
Average rank
#558in Aloe Vera
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
1,499per listing
Listings tracked
10

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 107 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
107 months

Products

Top Fruit of the Earth Aloe Vera Juice products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

599

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

4%

  • Brand 146%
  • Brand 219%
  • Brand 311%
  • Brand 49%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (1 brand, 4%)

Demand

Fruit of the Earth Aloe Vera Juice search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '26JanFebMarAprMayJunJul

Peak months: Jan, Feb · busiest ÷ quietest = 4.8× · 7 of 12 months tracked

Search terms

Top Fruit of the Earth Aloe Vera Juice search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fruit of the earth aloe vera juice34K/yr
  • aloe vera juice pure14K/yr
  • aloe vera juice fruit of the earth9K/yr
  • fruit of the earth aloe vera drink5K/yr
  • aloe vera drink fruit of the earth8K/yr
  • aloe vera drink for hair4K/yr
  • aloe vera juice tropical fruit aloe vera juice129/yr

Reviews and returns

What reviews say buyers love and hate about Fruit of the Earth Aloe Vera Juice

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
34%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“the taste is horrific”
A buyer, on “Taste-Overall”34% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Fruit of the Earth Aloe Vera Juice questions

Answered from the same tracked data.