Is fruit loops protein shake profitable to sell on Amazon United States?

The niche generates $431K/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +24.1%. Flapen's verdict: Worth a look (52/100).

How competitive is the fruit loops protein shake niche?

2 brands and 24 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in fruit loops protein shake?

Top complaints mined from reviews: Taste-Overall, Flavor, Nutritional Content. The return rate is 0.0%.

What does it cost to enter the fruit loops protein shake niche?

Listings span $17.18–$34.46; the average listing price is $23.77 (sweet spot $15–$100). The average incumbent carries 3,898 reviews — the moat a new listing must climb.

fruit loops protein shake

Worth a look

Shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$23.77

avg listing price — sweet spot $15–$100

Price range

Incredible$17.18–$34.46

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great7.5%

search→purchase rate — share of searches ending in a sale

Market size

Good$431K

$431K/yr · 241K searches

Growth

Good+24.1%

90-day search growth — must beat 0% to launch

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,898.33

avg incumbent reviews — the moat a new listing must climb

Competition

Bad84%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, fruit loops protein shake is a $431K/yr Amazon United States market (241K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 52/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

fruit loops protein shake market data

Units sold / yr: 20K–25K; avg 2,000–2,500/product
Revenue / yr: $475K–$594K; units × avg price
Conversion rate: 7.5%
Avg BSR: #13
Page quality: 0%
Prime: 100%
Sponsored: 78%
Out of stock: 0.0%
Avg brand age: 83 months
Avg seller age: 135 days

Competition & brand share

The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

Six Star62%
Dymatize38%
Open — no brand owns it (0%)

Demand

Weekly Amazon search volume, last 36 weeks — +24.1% search growth over the last 90 days.

Open Trend

Top fruit loops protein shake search terms

six star whey protein70K/yr +43.9%7.6% conv.
fruity pebbles protein shake51K/yr +11.9%10.8% conv.
dymatize protein shake35K/yr +2.1%6.5% conv.
sixstar whey protein19K/yr +24.7%7.4% conv.
six star protein powder16K/yr +25.1%4.2% conv.
6 star whey protein powder9K/yr +91.0%7.0% conv.
protein powder six star5K/yr +41.2%6.9% conv.
six star protein6K/yr +41.0%6.0% conv.
protein shake fruity pebbles4K/yr +16.5%9.0% conv.
six star whey protein powder4K/yr +91.3%7.0% conv.

All search terms

Top fruit loops protein shake products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Six Star Whey Protein Powder Whey Protein Plus | Whey Protein Isolate & Peptides | Lean Protein Powder for Muscle Gain | Muscle Builder for Men & Women | Triple Chocolate 1.82 lbs (826 g)

Six Star$18.114.5★2,661 rev

Dymatize Performance Protein Shake Fruity Pebbles 30g Protein 6.2g BCAA for Muscle Recovery No Added Sugar Low Fat 24 Vitamins and Minerals Gluten-Free Ready to Drink On-the-Go Snack 11.5fl oz 12 pack

Dymatize$31.934.4★2,077 rev

Six Star Whey Protein Powder Plus - Muscle Building & Recovery Formula with Whey Isolate Powder BCAAs 30g Protein Immune Support - Post-Workout Supplement - Vanilla Cream 1.8 lbs

Six Star$18.124.4★2,999 rev

Dymatize Performance Protein Shake Cocoa Pebbles 30g Protein 6.1g BCAA for Muscle Recovery No Added Sugar Low Fat 24 Vitamins and Minerals Gluten-Free Ready to Drink On-the-Go Snack 11.5fl oz 12 pack

Dymatize$30.794.6★839 rev

Six Star Whey Protein Powder Plus - Muscle Building & Recovery Formula with Whey Isolate Powder BCAAs 30g Protein Immune Support - Post-Workout Supplement - Kelloggs Froot Loops Flavor 1.8 lbs

Six Star$17.184.5★1,337 rev

Newest

by launch date

Dymatize Performance Protein Shake Fruity Pebbles 30g Protein 6.1g BCAA for Muscle Recovery No Added Sugar Low Fat 24 Vitamins & Minerals Gluten-Free Ready to Drink On-the-Go Snack 11.5 fl oz 15 pack

Dymatize$24.662,077 rev

5mo ago

Dymatize$31.932,077 rev

1y ago

Dymatize Performance Protein Shake Cocoa Pebbles 30g Protein 6.1g BCAA for Muscle Recovery No Added Sugar Low Fat 24 Vitamins and Minerals Gluten-Free Ready to Drink On-the-Go Snack 11.5fl oz 12 pack

Dymatize$30.79839 rev

1y ago

Six Star Whey Protein Powder Plus - Muscle Building & Recovery Formula with Whey Isolate Powder BCAAs 30g Protein Immune Support - Post-Workout Supplement - Kelloggs Froot Loops Flavor 1.8 lbs

Six Star$17.181,337 rev

2y ago

Six Star Whey Protein Powder Plus - Muscle Building & Recovery Formula with Whey Isolate Powder BCAAs 30g Protein Immune Support - Post-Workout Supplement - Kelloggs Frosted Flakes Flavor 1.8 lbs

Six Star$17.85619 rev

2y ago

What buyers say about fruit loops protein shake

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall38%

“Absolutely Delicious”

Nutritional Content17%

“Good protein,”

Flavor10%

“Flavor is REALLY strong”

Value For Money7%

“Very affordable”

Quality-Overall3%

“Great powder”

Solubility2%

“The powder mixes very well”

Sweetness2%

“Sweet in smoothies”

Blend/Ratio1%

“Tastes good for the price blends well”

Ease Of Use1%

“Easy to use”

Texture/Consistency-Overall1%

“the texture is smooth”

What buyers complain about

Taste-Overall34%

“Chemical taste”

Flavor10%

“Bad flavor”

Nutritional Content5%

“I needed more protein”

Value For Money5%

“A little expensive”

Smell3%

“It smells and tastes like burnt plastic”

Sweetness3%

“It's not overly sweet like many”

Solubility2%

“Mixability is not great”

Ingredients-Overall1%

“isn't hardly inspected for safe ingredients”

Quality-Overall1%

“For quality I don't really have anything to compare it to”

Artificial Sweeteners1%

“The chocolate has a strong artificial sweetener flavor”

Common questions

Is fruit loops protein shake profitable to sell on Amazon United States?: The niche generates $431K/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +24.1%. Flapen's verdict: Worth a look (52/100).
How competitive is the fruit loops protein shake niche?: 2 brands and 24 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in fruit loops protein shake?: Top complaints mined from reviews: Taste-Overall, Flavor, Nutritional Content. The return rate is 0.0%.
What does it cost to enter the fruit loops protein shake niche?: Listings span $17.18–$34.46; the average listing price is $23.77 (sweet spot $15–$100). The average incumbent carries 3,898 reviews — the moat a new listing must climb.