Is fruit flavored protein powder profitable to sell on Amazon United States?

The niche generates $160K/yr across 55 tracked products. 10 of 12 products launched in the last 360 days are still selling. 90-day search growth is -20.3%. Flapen's verdict: Worth a look (57/100).

How competitive is the fruit flavored protein powder niche?

28 brands and 594 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 59% of demand.

What do buyers complain about in fruit flavored protein powder?

Top complaints mined from reviews: Taste-Overall, Flavor, Value For Money. The return rate is 0.1%.

When does demand for fruit flavored protein powder peak?

Demand peaks in Jan–Feb–Mar; the busiest month runs 5.2× the quietest.

What does it cost to enter the fruit flavored protein powder niche?

Listings span $13.60–$61.24; the average listing price is $33.63 (sweet spot $15–$100). The average incumbent carries 5,165 reviews — the moat a new listing must climb.

fruit flavored protein powder

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Incredible$33.63

avg listing price — sweet spot $15–$100

Price range

Great$13.60–$61.24

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great31%

top-5 click share — an open shelf

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Brand share

Great59%

top-5 brand share — no brand owns this niche

Market size

Okay$160K

$160K/yr · 360K searches

Review moat

Bad5,165.47

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Growth

Bad-20.3%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, fruit flavored protein powder is a $160K/yr Amazon United States market (360K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Jan–Feb–Mar. Verdict: Worth a look — 57/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

fruit flavored protein powder market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $101K–$135K; units × avg price
Conversion rate: 1.3%
Avg BSR: #63
Page quality: 0%
Prime: 98%
Sponsored: 80%
Out of stock: 5.5%
Avg brand age: 70 months
Avg seller age: 133 days

Competition & brand share

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

Brands

28 falling

Sellers

594

Top-5 brand share

59%

Top 20: 95%

Top-5 click share

31%

Top 20: 71%

Open market

37%

Isopure25%
OATH NUTRITION15%
Clean Simple Eats9%
GHOST5%
Dymatize5%
Quest5%

Demand & seasonality

Weekly Amazon search volume, last 88 weeks — -20.3% search growth over the last 90 days.

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 5.2×

Open Trend

Top fruit flavored protein powder search terms

1up protein powder160K/yr -31.6%0.7% conv.
flavored protein powder47K/yr -4.6%1.3% conv.
1 up nutrition protein powder53K/yr -19.7%0.8% conv.
1up protein24K/yr +29.1%0.4% conv.
protein powder flavored17K/yr +0.3%1.4% conv.
1up nutrition protein powder21K/yr -51.8%0.5% conv.
one up protein powder12K/yr -2.2%0.9% conv.
1 up protein powder12K/yr -5.4%0.6% conv.
protein powder flavors7K/yr -4.4%1.4% conv.
1 up protein6K/yr -25.2%0.8% conv.

All search terms

Top fruit flavored protein powder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Clean Simple Eats Whey Isolate Protein Powder Variety Pack Naturally Sweetened Zero Added Sugar 20g 100% GrassFed Protein Powder with Digestive Enzymes GlutenFree Non GMO 10 Single Serve Pack

Clean Simple Eats$32.134.5★929 rev

Oath Nutrition Clear Whey Isolate Protein Powder Frosty Lemonade 20g Complete Protein per Serving No Added Sugar Grass-Fed 21 Servings

OATH NUTRITION$33.314.3★1,549 rev

Oath Nutrition Clear Whey Isolate Protein Powder Variety Pack 12 Pack

OATH NUTRITION$31.314.5★407 rev

Isopure Clear Whey Isolate Protein Powder Lactose Free Gluten Free Naturally Flavored Watermelon Lime 20g Protein Per Serving 14.1 Oz 16 Servings (Packaging May Vary)

Isopure$28.124.3★1,131 rev

Isopure Clear Whey Isolate Protein Powder Lactose Free Gluten Free Naturally Flavored Mixed Berry 20g Protein Per Serving 14.1 Oz 16 Servings (Packaging May Vary)

Isopure$29.004.2★5,578 rev

Newest

by launch date

1 up Nutrition Protein Powder Lemon Flavor 1PCS

1Up Nutrition$55.484 rev

1w ago

Bloom Clear Protein Whey Protein Isolate with Collagen Peptides and Digestive Enzymes 20g Protein Sugar Free Post Workout Drink Mix 90 Calories Strawberry Watermelon 10 Servings

Bloom Nutrition$27.75194 rev

4mo ago

Oath Nutrition Clear Whey Isolate Protein Powder Variety Pack 12 Pack

OATH NUTRITION$31.31407 rev

9mo ago

GHOST Clear Whey Isolate Protein Powder Strawberry Watermelon - 1.57 LB Tub 25G of Whey Protein - Post Workout Drink for Muscle Gain & Recovery Sugar Free Soy Free & Zero Fat 20 Servings

GHOST$45.07807 rev

1y ago

Clean Simple Eats Whey Isolate Protein Powder Variety Pack Naturally Sweetened Zero Added Sugar 20g 100% GrassFed Protein Powder with Digestive Enzymes GlutenFree Non GMO 10 Single Serve Pack

Clean Simple Eats$32.13929 rev

1y ago

What buyers say about fruit flavored protein powder

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall30%

“No weird taste”

Nutritional Content18%

“Great protein supplement”

Flavor14%

“AMAZING TASTE”

Solubility4%

“EASY to mix”

Quality-Overall4%

“Nice variety”

Blend/Ratio3%

“Blends smoothly”

Value For Money2%

“Good value for money”

Sweetness2%

“Its not overly sweet”

Ingredients-Overall1%

“Clean ingredients”

Ease Of Use1%

“easy to take”

What buyers complain about

Taste-Overall23%

“Bad chemical taste”

Flavor8%

“Flavor is odd”

Value For Money6%

“A little expensive”

Solubility6%

“Won't dissolve”

Sweetness5%

“Too much sugar”

Nutritional Content5%

“not worth the calories”

Texture/Consistency-Overall2%

“grainy texture”

Artificial Sweeteners2%

“Artificial sweeteners”

Quality-Overall1%

“Poor quality”

Smell1%

“Smell is off”

Top return reasons

Taste-Overall20%

Flavor20%

Solubility14%

Nutritional Content10%

Advertised Vs Actual Product7%

Texture/Consistency-Overall6%

Ingredients-Overall6%

Dilute/Watery3%