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Frozen Wrapping Paper

Fail

Prices span $4.98–$16.51, mostly outside the sweet spot, so Frozen Wrapping Paper is a Fail.

Flapen Score
37
37 / 100
Ranks 13,285 of 14,768 Health & Household niches · −12 vs the category median of 49
Market size
$110K/yr112K searches / yr
90-day growth
-21.8%search demand this quarter
Competition
79%top-5 click share · 8 brands · 11 sellers

Flapen Score

Frozen Wrapping Paper against its category

The dotted line is the Health & Household average. Past it, Frozen Wrapping Paper is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Frozen Wrapping Paper market on Amazon at a glance

Shoppers on Amazon United States searched for Frozen Wrapping Paper 112K times last year and spent an estimated $110K. The top 5 brands take 91% of clicks. Demand peaks in Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 8.8% of those searches ended in a purchase.

Shoppers searched for this 112K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.8% of those searches ended in a purchase. Searches in the last 90 days moved -21.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $110K a year.

Searches, last 12 months
112K
Growth, 90 days vs prior 90
-21.8%
Conversion, latest week
8.8%
Market size, estimated
$110Ka year
Peak month
December3.6× the quietest month
Top search term
frozen wrapping paper46K searches a year

02 · Price

A sale here is worth $11.19.

Listings sell for $11.19 on average, from $4.98 to $16.51. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $11.19 that is $3K to $6K a year per listing.

Average price
$11.19under the $15 to $100 sweet spot
Price range
$4.98–$16.51
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.9% of listings are out of stock. The average listing ranks #873 within Gift Wrap Paper. It carries 327 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
10.9%
Average rank
#873in Gift Wrap Paper
Average rating
4.73 starsAmazon United States average 4.42 stars
Average reviews
327per listing
Listings tracked
11

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
32 months

Products

Top Frozen Wrapping Paper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

11

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

6%

  • Brand 155%
  • Brand 213%
  • Brand 313%
  • Brand 46%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (2 brands, 6%)

Demand

Frozen Wrapping Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.6×

Search terms

Top Frozen Wrapping Paper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • frozen wrapping paper46K/yr
  • frozen wrapping paper birthday girl20K/yr
  • elsa wrapping paper14K/yr
  • elsa wrapping paper birthday girl6K/yr
  • frozen gift wrap5K/yr
  • frozen birthday wrapping paper5K/yr
  • disney frozen wrapping paper6K/yr
  • frozen christmas wrapping paper8K/yr
  • frozen wrapping paper christmas4K/yr

Reviews and returns

What reviews say buyers love and hate about Frozen Wrapping Paper

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Size-Overall”
1.0%of orders come back
“saw how small the rolls were”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Frozen Wrapping Paper questions

Answered from the same tracked data.