frozen plates
Worth a lookShows a thin review moat (161 avg reviews), but soft demand (-24.3% this quarter) keeps it on the watch list.
Review moat
Great161.36avg incumbent reviews — the moat a new listing must climb
Returns
Great1.5%return rate — above 5% kills the launch gate
Avg price
Great$17.58avg listing price — sweet spot $15–$100
Conversion
Good7.0%search→purchase rate — share of searches ending in a sale
Price range
Good$5.73–$28.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Market size
Okay$218K$218K/yr · 179K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-24.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, frozen plates is a $218K/yr Amazon United States market (179K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Jan. Verdict: Worth a look — 52/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
frozen plates market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- $176K–$220K
- units × avg price
- Conversion rate
- 7.0%
- Avg BSR
- #2,074
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 86%
- Out of stock
- 10.9%
- Avg brand age
- 26 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
41
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
51%
Top 20: 98%
Open market
18%
- Glad35%
- Unique25%
- KULINAN8%
- AURSWIF6%
- Amolaliz4%
- Zachely4%
- Open — no brand owns it (7 brands, 18%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -24.3% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.7×
Top frozen plates search terms
- frozen plates43K/yr
- frozen plates and napkins29K/yr
- frozen party plates16K/yr
- elsa plates12K/yr
- frozen birthday plates14K/yr
- frozen paper plates11K/yr
- frozen plates for birthday party8K/yr
- frozen dessert plates5K/yr
- frozen cake plates7K/yr
- frozen birthday party plates7K/yr
Top frozen plates products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Glad for Kids Disney Frozen Disposable Paper Plates Anna and Elsa - Heavy Duty Soak-Proof Microwavable Kid-Friendly Character Plates for Everyday Meals 8.5 inch 40 Count
Glad$9.054.9★963 rev
Unique Frozen Plates and Napkins for 32 Guests | Frozen Birthday Party Decorations | Officially Licensed
Unique$21.874.8★51 rev
Glad for Kids Disney Frozen Disposable Paper Bowls Anna and Elsa - Heavy Duty Soak-Proof Microwavable Kid-Friendly Snack Bowls for Everyday Use 12 Ounce 40 Count
Glad$7.154.7★160 rev
Frozen Plates and Napkins - Frozen Birthday Party Decorations - Anna Elsa Plates for Birthday Party for Dinner and Dessert with Napkins - Officially Licensed
Unique$16.824.2★21 rev
60 PCS Frozen Tableware Sets Frozen Paper Plates and Napkins Set Includes 40 PCS Paper Plates 20 PCS Napkins for Party Decorations
KULINAN$20.534.4★9 rev
Newest
by launch date60 PCS Frozen Tableware Sets Frozen Paper Plates and Napkins Set Includes 40 PCS Paper Plates 20 PCS Napkins for Party Decorations
KULINAN$20.539 rev
Cute Cartoon Birthday Decoration Supplies Including 9 and 7 Paper Plates Tablecloth and Napkins for 20 Guests. Birthday Tableware Sets for Boys and Girls
Amolaliz$17.2914 rev
124 PCS Cartoon Theme Birthday Decoration Blue Styles Party Supplies. Including 9 and 7 Paper Plates Napkins and Forks for 30 Guests. Birthday Tableware Sets for Boys Girls and Kids Party Favors
zoufuu$28.8512 rev
175Pcs Snowflake Paper Plates and Napkins Set - Blue Purple Christmas Themed Paper Plates Cups Napkins Cutlery for Winter Wonderland Holiday Decorations Birthday Wedding Party Supplies for 25 Guests
Gretion$19.8310 rev
82 PCS Frozen Tableware Sets Frozen Paper Plates and Napkins Set Includes 40 PCS Paper Plates 20 PCS Napkins 20 PCS Cups 2 PCS Tablecloth for Frozen Party Decorations
KULINAN$27.2612 rev
Trending
90-day click momentum
81 PCS Frozen Party Supplies Frozen Party Tableware Set Includes 40 PCS Paper Plates 20 PCS Napkins 20 PCS Paper Cups and 1 Tablecloth for Frozen Birthday Party Decorations
AURSWIF$20.064.2★
Cute Cartoon Birthday Decoration Supplies Including 9 and 7 Paper Plates Tablecloth and Napkins for 20 Guests. Birthday Tableware Sets for Boys and Girls
Amolaliz$17.293.4★
60 PCS Frozen Tableware Sets Frozen Paper Plates and Napkins Set Includes 40 PCS Paper Plates 20 PCS Napkins for Party Decorations
KULINAN$20.534.4★
175Pcs Snowflake Paper Plates and Napkins Set - Blue Purple Christmas Themed Paper Plates Cups Napkins Cutlery for Winter Wonderland Holiday Decorations Birthday Wedding Party Supplies for 25 Guests
Gretion$19.835.0★
Fuyhiuous 40pcs Frozen Party Supplies include 20 plates 20 napkins for the Frozen birthday party decoration
Fuyhiuous$13.823.2★
What buyers say about frozen plates
What buyers praise and complain about, mined from review topics.What buyers love
“This party set is the best quality”
“Love the colors appearance is great”
“Good value”
“They were perfect size”
“Cute and actually sturdy”
“Exactly as Pictured”
“Really cute design”
“Easy to assemble”
“Super durable and fun”
“Nice thick plates and sturdy cups”
What buyers complain about
“The artwork quality on these is pretty poor”
“they are a little flimsy”
“Tiny”
“This was expensive for bday paper”
“Terrible quality and misleading description”
“Not deep enough to hold any food”
“the colors look completely different from the listing”
“The printing on the napkins was horrible”
“It leaves me uncomfortable with the order”
“Discolored and Poor Quality”
Top return reasons
Common questions
- Is frozen plates profitable to sell on Amazon United States?
- The niche generates $218K/yr across 22 tracked products. 1 of 9 products launched in the last 360 days are still selling. 90-day search growth is -24.3%. Flapen's verdict: Worth a look (52/100).
- How competitive is the frozen plates niche?
- 13 brands and 41 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 78% of demand.
- What do buyers complain about in frozen plates?
- Top complaints mined from reviews: Quality-Overall, Strength, Size-Overall. The return rate is 1.5%.
- When does demand for frozen plates peak?
- Demand peaks in Jan; the busiest month runs 1.7× the quietest.
- What does it cost to enter the frozen plates niche?
- Listings span $5.73–$28.85; the average listing price is $17.58 (sweet spot $15–$100). The average incumbent carries 161 reviews — the moat a new listing must climb.