Skip to content

Frozen Plates

Maybe

The average product has only 161 reviews. But demand is soft, at -24.3% this quarter, so Frozen Plates is a Maybe.

Flapen Score
52
52 / 100
Top 36% of 14,768 Health & Household niches · +3 vs the category median of 49
Market size
$218K/yr179K searches / yr
90-day growth
-24.3%search demand this quarter
Competition
51%top-5 click share · 13 brands · 41 sellers

Flapen Score

Frozen Plates against its category

The dotted line is the Health & Household average. Past it, Frozen Plates is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Frozen Plates market on Amazon at a glance

Shoppers on Amazon United States searched for Frozen Plates 179K times last year and spent an estimated $218K. The top 5 brands take 78% of clicks. Demand peaks in Jan. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 7.0% of those searches ended in a purchase.

Shoppers searched for this 179K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved -24.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $218K a year.

Searches, last 12 months
179K
Growth, 90 days vs prior 90
-24.3%
Conversion, latest week
7.0%
Market size, estimated
$218Ka year
Peak month
January1.7× the quietest month
Top search term
frozen plates43K searches a year

02 · Price

A sale here is worth $17.58.

Listings sell for $17.58 on average, from $5.73 to $28.85. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $17.58 that is $4K to $9K a year per listing.

Average price
$17.58inside the $15 to $100 sweet spot
Price range
$5.73–$28.85
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$4K–$9K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.9% of listings are out of stock. The average listing ranks #2,074 within Disposable Plates, Bowls & Cutlery. It carries 161 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
10.9%
Average rank
#2,074in Disposable Plates, Bowls & Cutlery
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
161per listing
Listings tracked
22

04 · Newcomers

1 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
1Amazon's first-year sales bar
Average brand age
26 months

Products

Top Frozen Plates products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

41

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

51%

Top 20: 98%

Open market

18%

  • Brand 135%
  • Brand 225%
  • Brand 38%
  • Brand 46%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (7 brands, 18%)

Demand

Frozen Plates search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.7×

Search terms

Top Frozen Plates search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • frozen plates43K/yr
  • frozen plates and napkins29K/yr
  • frozen party plates16K/yr
  • elsa plates12K/yr
  • frozen birthday plates14K/yr
  • frozen paper plates11K/yr
  • frozen plates for birthday party8K/yr
  • frozen dessert plates5K/yr
  • frozen cake plates7K/yr
  • frozen birthday party plates7K/yr

Reviews and returns

What reviews say buyers love and hate about Frozen Plates

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Quality-Overall”
1.5%of orders come back
“The artwork quality on these is pretty poor”
A buyer, on “Quality-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Frozen Plates questions

Answered from the same tracked data.