Friend of Dorothy

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -20.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $54K a year.

Searches, last 12 months

45K

Growth, 90 days vs prior 90

-20.8%

Conversion, latest week

3.5%

Market size, estimated

$54Ka year

Peak month

August1.5× the quietest month

Top search term

friend of dorothy28K searches a year

Listings sell for $33.87 on average, from $21.00 to $39.90. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $33.87 that is $3K to $8K a year per listing.

Average price

$33.87inside the $15 to $100 sweet spot

Price range

$21.00–$39.90

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

100–250

Revenue per listing a year

$3K–$8K

Returns

0.0%of orders · Amazon United States median 2.1%

63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #1,578 within Psyllium. It carries 186 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings

63%

Prime listings

100%

Out of stock, average day

4.6%

Average rank

#1,578in Psyllium

Average rating

4.19 starsAmazon United States average 4.42 stars

Average reviews

186per listing

Listings tracked

8

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

35 months