friend of dorothy
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$33.87avg listing price — sweet spot $15–$100
Price range
Incredible$21.00–$39.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great186.38avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Competition
Bad79%top-5 click share — a locked-up shelf
Growth
Bad-20.8%90-day search growth — must beat 0% to launch
Market size
Bad$54K$54K/yr · 45K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, friend of dorothy is a $54K/yr Amazon United States market (45K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug. Verdict: Skip it — 44/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
friend of dorothy market data
- Units sold / yr
- 2K–2K
- avg 100–250/product
- Revenue / yr
- $51K–$68K
- units × avg price
- Conversion rate
- 3.5%
- Avg BSR
- #1,578
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 63%
- Out of stock
- 4.6%
- Avg brand age
- 35 months
- Avg seller age
- 241 days
Competition & brand share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 flat
Sellers
2
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
0%
- FRIEND OF DOROTHY100%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 73 weeks — -20.8% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 1.5×
Top friend of dorothy search terms
- friend of dorothy28K/yr
- friends of dorothy12K/yr
- friend of dorothy supplement6K/yr
Top friend of dorothy products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
FRIEND OF DOROTHY Daily Multivitamin for Men Energy Focus & Immunity Support Ashwagandha Lions Mane & Reishi 60 Capsules
FRIEND OF DOROTHY$39.904.2★62 rev
Semen Volume Support Capsules for Men Zinc Rose Hip & Vitamin C Reproductive Health & Vitality 60 Capsules - 1 Month Supply
FRIEND OF DOROTHY$38.384.1★89 rev
FRIEND OF DOROTHY - Bottom Fiber Supplement for Effortless Prep Time - Helps Promote Digestive Regularity - Psyllium Husk Based - for Men Who Bottom 120 Capsules
FRIEND OF DOROTHY$34.404.2★474 rev
FRIEND OF DOROTHY - Hard Supplement for Men - Black Maca & Ashwagandha Root - Natural Performance Support - Enhances Energy Vitality Hormonal Balance - (60 Capsules/Pouch)
FRIEND OF DOROTHY$38.524.1★99 rev
FRIEND OF DOROTHY Raspberry C*M Gummies Improves Sperm Volume and Load Semen Volume Supplement - 60 Capsules - 1 Month Supply
FRIEND OF DOROTHY$38.684.0★121 rev
Newest
by launch dateFRIEND OF DOROTHY Daily Multivitamin for Men Energy Focus & Immunity Support Ashwagandha Lions Mane & Reishi 60 Capsules
FRIEND OF DOROTHY$39.9062 rev
FRIEND OF DOROTHY - Hard Supplement for Men - Black Maca & Ashwagandha Root - Natural Performance Support - Enhances Energy Vitality Hormonal Balance - (60 Capsules/Pouch)
FRIEND OF DOROTHY$38.5299 rev
FRIEND OF DOROTHY - Bottom Fiber Supplement for Effortless Prep Time - Helps Promote Digestive Regularity - Psyllium Husk Based - for Men Who Bottom 120 Capsules
FRIEND OF DOROTHY$34.40474 rev
Friend of Dorothy - Creatine Gummies - Sugar Free - Chewable Creatine Monohydrate with Electrolytes Magnesium & Vitamin D3 - Hydration & Recovery Support Gym & Workout Supplement - 60 Gummies
FRIEND OF DOROTHY$21.4777 rev
Semen Volume Support Capsules for Men Zinc Rose Hip & Vitamin C Reproductive Health & Vitality 60 Capsules - 1 Month Supply
FRIEND OF DOROTHY$38.3889 rev
Trending
90-day click momentumFRIEND OF DOROTHY Daily Multivitamin for Men Energy Focus & Immunity Support Ashwagandha Lions Mane & Reishi 60 Capsules
FRIEND OF DOROTHY$39.904.2★
FRIEND OF DOROTHY Pineapple C*M Gummies Improves Sperm Volume and Load Semen Volume Supplement - 60 Capsules - 1 Month Supply
FRIEND OF DOROTHY$38.624.3★
Semen Volume Support Capsules for Men Zinc Rose Hip & Vitamin C Reproductive Health & Vitality 60 Capsules - 1 Month Supply
FRIEND OF DOROTHY$38.384.1★
FRIEND OF DOROTHY Bottom Fiber Supplement for Effortless Prep Time - Helps Promote Digestive Regularity - Psyllium Husk Based - for Men Who Bottom - 45 Capsules
FRIEND OF DOROTHY$21.004.2★
FRIEND OF DOROTHY Raspberry C*M Gummies Improves Sperm Volume and Load Semen Volume Supplement - 60 Capsules - 1 Month Supply
FRIEND OF DOROTHY$38.684.0★
What buyers say about friend of dorothy
What buyers praise and complain about, mined from review topics.What buyers love
“The gummies taste surprisingly good for a supplement”
“also a good supplement”
“also not too chewy”
“Easy Daily Health Support”
“Solid Energy Support”
“Excellent product”
“That said, it's also a pretty good blend of ingredients that assist with stress management, as well as some that are just good for your overall health”
“focused all day”
“It does what it advised it do im always ready when the need arise”
“Youll likely notice better digestion”
What buyers complain about
“Not worth the money”
“They're the size of gummy bears”
“Another concern was the ingredients and transparency”
“Quite high priced compared to similar supplements”
“These are capsules, not gummies, despite one of the product photos suggesting otherwise”
“Chemicals have an ineffective dose, a toxic dose, and an effective therapeutic dose, like Goldilocks”
“Unsure”
“No effect”
“Aside from the sticking drawback”
“Another reviewer felt they stuck to their teeth because they are chewy”
Common questions
- Is friend of dorothy profitable to sell on Amazon United States?
- The niche generates $54K/yr across 8 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -20.8%. Flapen's verdict: Skip it (44/100).
- How competitive is the friend of dorothy niche?
- 1 brands and 2 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in friend of dorothy?
- Top complaints mined from reviews: Value For Money, Size-Overall, Ingredients-Overall. The return rate is 0.0%.
- When does demand for friend of dorothy peak?
- Demand peaks in Aug; the busiest month runs 1.5× the quietest.
- What does it cost to enter the friend of dorothy niche?
- Listings span $21.00–$39.90; the average listing price is $33.87 (sweet spot $15–$100). The average incumbent carries 186 reviews — the moat a new listing must climb.