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Frida Mom Belly Binder

Fail

The top 5 brands take 97% of clicks, so Frida Mom Belly Binder is a Fail.

Flapen Score
41
41 / 100
Ranks 11,806 of 14,768 Health & Household niches · −8 vs the category median of 49
Market size
$171K/yr94K searches / yr
90-day growth
-5.4%search demand this quarter
Competition
74%top-5 click share · 6 brands · 13 sellers

Flapen Score

Frida Mom Belly Binder against its category

The dotted line is the Health & Household average. Past it, Frida Mom Belly Binder is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Frida Mom Belly Binder market on Amazon at a glance

Shoppers on Amazon United States searched for Frida Mom Belly Binder 94K times last year and spent an estimated $171K. The top 5 brands take 97% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 7.4% of those searches ended in a purchase.

Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.4% of those searches ended in a purchase. Searches in the last 90 days moved -5.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $171K a year.

Searches, last 12 months
94K
Growth, 90 days vs prior 90
-5.4%
Conversion, latest week
7.4%
Market size, estimated
$171Ka year
Top search term
frida mom belly binder41K searches a year

02 · Price

A sale here is worth $24.26.

Listings sell for $24.26 on average, from $9.53 to $50.52. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At $24.26 that is $12K to $18K a year per listing.

Average price
$24.26inside the $15 to $100 sweet spot
Price range
$9.53–$50.52
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
$12K–$18K
Returns
4.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #4,126 within Braces, Splints & Supports. It carries 13,870 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#4,126in Braces, Splints & Supports
Average rating
4.30 starsAmazon United States average 4.42 stars
Average reviews
13,870per listing
Listings tracked
12

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
53 months

Products

Top Frida Mom Belly Binder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

13

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

0%

  • Brand 149%
  • Brand 227%
  • Brand 311%
  • Brand 46%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (0%)

Demand

Frida Mom Belly Binder search demand

Weekly searches over the year. Pick a range.

3K2KSpike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Frida Mom Belly Binder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • frida mom belly binder41K/yr
  • frida belly band6K/yr
  • frida belly binder11K/yr
  • frida mom belly band7K/yr
  • frida mom postpartum abdominal support binder4K/yr
  • frida mom binder4K/yr
  • frida mom postpartum belly binder2K/yr
  • frida postpartum belly band3K/yr
  • frida mom belly binder postpartum4K/yr
  • frida mom postpartum belly band5K/yr

Reviews and returns

What reviews say buyers love and hate about Frida Mom Belly Binder

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Comfort-Overall”
12%of negative reviews mention “Comfort-Overall”
4.2%of orders come back
“poking you making it even more uncomfortable to wear”
A buyer, on “Comfort-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Frida Mom Belly Binder questions

Answered from the same tracked data.