Frida Fertility

Shoppers searched for this 337K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -5.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $643K a year.

Searches, last 12 months

337K

Growth, 90 days vs prior 90

-5.0%

Conversion, latest week

4.9%

Market size, estimated

$643Ka year

Peak month

November1.3× the quietest month

Top search term

insemination kit for women79K searches a year

Listings sell for $39.18 on average, from $9.40 to $126.95. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $39.18 that is $29K to $39K a year per listing.

Average price

$39.18inside the $15 to $100 sweet spot

Price range

$9.40–$126.95

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

750–1,000

Revenue per listing a year

$29K–$39K

Returns

0.9%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.7% of listings are out of stock. The average listing ranks #87 within Home Tests. It carries 1,966 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

100%

Out of stock, average day

13.7%

Average rank

#87in Home Tests

Average rating

4.39 starsAmazon United States average 4.42 stars

Average reviews

1,966per listing

Listings tracked

13

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

3Amazon's first-year sales bar

Average brand age

55 months