Is frida profitable to sell on Amazon United States?

The niche generates $5.1M/yr across 22 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -24.9%. Flapen's verdict: Skip it (43/100).

How competitive is the frida niche?

6 brands and 26 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 99% of demand.

What do buyers complain about in frida?

Top complaints mined from reviews: Size-Overall, Value For Money, Allergies. The return rate is 2.4%.

When does demand for frida peak?

Demand peaks in Jan; the busiest month runs 1.6× the quietest.

What does it cost to enter the frida niche?

Listings span $7.66–$171.07; the average listing price is $34.56 (sweet spot $15–$100). The average incumbent carries 12,537 reviews — the moat a new listing must climb.

frida

Skip it

Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.

Market size

Incredible$5.1M

$5.1M/yr · 5.1M searches

Avg price

Incredible$34.56

avg listing price — sweet spot $15–$100

Returns

Good2.4%

return rate — above 5% kills the launch gate

Price range

Good$7.66–$171.07

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay2.9%

search→purchase rate — share of searches ending in a sale

Review moat

Bad12,537.45

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-24.9%

90-day search growth — must beat 0% to launch

Brand share

Bad99%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, frida is a $5.1M/yr Amazon United States market (5.1M searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jan. Verdict: Skip it — 43/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

frida market data

Units sold / yr: 200K–250K; avg 6,000–8,000/product
Revenue / yr: $6.9M–$8.6M; units × avg price
Conversion rate: 2.9%
Avg BSR: #38
Page quality: 0%
Prime: 100%
Sponsored: 95%
Out of stock: 0.8%
Avg brand age: 44 months
Avg seller age: 133 days

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 rising

Sellers

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

62%

Top 20: 98%

Open market

Frida Mom84%
Frida7%
Glamommy5%
Momcozy2%
GROWNSY1%
Momfree1%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -24.9% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 1.6×

Open Trend

Top frida search terms

frida mom postpartum1.5M/yr -27.3%5.0% conv.
frida baby947K/yr -30.7%0.9% conv.
frida mom792K/yr -27.6%2.3% conv.
frida406K/yr -22.1%0.9% conv.
postpartum kit208K/yr -12.6%1.4% conv.
frida mom postpartum kit170K/yr -17.7%2.9% conv.
baby frida158K/yr -39.6%1.1% conv.
frida baby kit134K/yr -13.5%0.5% conv.
kit postparto para mujer81K/yr +10.6%0.5% conv.
fridababy81K/yr -29.0%0.9% conv.

All search terms

Top frida products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Frida Mom 8pc Postpartum Underwear Disposable Boyshort Panties Seamless Stretch Support New Mom Essentials Size M/L (28in-42in)

Frida Mom$9.484.7★19,375 rev

Frida Mom 11pc Postpartum Essentials Kit Gift Set Hospital Bag Must Haves for New Mom Includes 4 Disposable Postpartum Underwear 4 Ice Maxi Pads Perineal Healing Foam & 24 Pad Liners & Peri Bottle

Frida Mom$37.174.8★2,365 rev

Frida Mom 8pc Postpartum Underwear Disposable Boyshort Panties Stretch Support New Mom Essentials Medium (28in-42in)

Frida Mom$14.914.7★19,375 rev

Frida Mom Postpartum Underwear Disposable Boyshort Panties High-Waist Seamless Stretch Support for Postpartum Recovery Size XL (Waist 42-64 Stretched) Pack of 8

Frida Mom$14.494.7★19,375 rev

Frida Mom 2-in-1 Postpartum Pads Absorbent Perineal Ice Maxi Pads Instant Cold Therapy Packs and Maternity Pad in One

Frida Mom$14.524.6★18,926 rev

Newest

by launch date

Frida Mom Postpartum Underwear Disposable Boyshort Panties High-Waist Seamless Stretch Support for Postpartum Recovery Size XL (Waist 42-64 Stretched) Pack of 8

Frida Mom$14.4919,375 rev

5mo ago

Upgraded Postpartum Essentials Recovery Kit for Women: Labor Delivery Post Partum - Perineal Healing Foam & Upside Down Peri Bottle | 6 Disposable Underwear | Soothing Pads | Nursing & Maxi Pads

Momfree$54.4180 rev

7mo ago

Frida Mom Anesthetic Spray Hospital Strength Benzocaine and Glycerin for Instant Relief and Healing Dermatologist Tested with Aloe and Witch Hazel Postpartum Essentials 3.5oz

Frida Mom$11.919,589 rev

11mo ago

Frida Mom 8pc Postpartum Underwear Disposable Boyshort Panties Stretch Support New Mom Essentials Medium (28in-42in)

Frida Mom$14.9119,375 rev

1y ago

Glamommy Postpartum Recovery Essentials Kit for Women Labor & Delivery Postpartum Care Peri Bottle Cooling Spray Disposable Postpartum Underwears Postpartum Pads Hot&Cold Packs Soothing Liners

Glamommy$35.45706 rev

1y ago

What buyers say about frida

What buyers praise and complain about, mined from review topics.

What buyers love

Comfort-Overall18%

“Comfortable and durable”

Quality-Overall11%

“The quality is solid”

Ease Of Use8%

“They are easy to activate”

Value For Money7%

“Good price”

Size-Overall5%

“They fit snugly”

Ease Of Cleaning3%

“Easy to clean”

Stretchability/Expandability/Elasticity3%

“have amazing stretch”

Soft Feel2%

“They are soft and tight”

Gifting Purpose2%

“Definitely recommend for yourself or as a gift for someone”

Durability2%

“Durable and easy to use”

What buyers complain about

Size-Overall8%

“Too big”

Value For Money7%

“Too expensive”

Allergies5%

“Causes Rashes”

Durability5%

“Fell apart”

Comfort-Overall5%

“are so uncomfortable to wear”

Functionality-Overall4%

“Malfunctioned”

Advertised Vs Actual Product3%

“Very deceiving”

Quality-Overall3%

“Garbage”

Leak-Proof2%

“the peri bottle leaks”

Smell2%

“Smells like plastic”

Top return reasons

Size-Overall38%

Value For Money13%

Advertised Vs Actual Product8%

Functionality-Overall7%

Product Condition5%

Comfort-Overall3%

Material Quality3%

Cold Relief2%

Quality-Overall2%