Frida

Shoppers searched for this 5.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -24.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5.1M a year.

Searches, last 12 months

5.1M

Growth, 90 days vs prior 90

-24.9%

Conversion, latest week

2.9%

Market size, estimated

$5.1Ma year

Peak month

January1.6× the quietest month

Top search term

frida mom postpartum1.5M searches a year

Listings sell for $34.56 on average, from $7.66 to $171.07. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 6,000 to 8,000 of them. At $34.56 that is $207K to $276K a year per listing.

Average price

$34.56inside the $15 to $100 sweet spot

Price range

$7.66–$171.07

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

200K–250K

Units per listing a year

6,000–8,000

Revenue per listing a year

$207K–$276K

Returns

2.4%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #38 within Feminine Care. It carries 12,537 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

100%

Out of stock, average day

0.8%

Average rank

#38in Feminine Care

Average rating

4.72 starsAmazon United States average 4.42 stars

Average reviews

12,537per listing

Listings tracked

22

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

44 months