Fresh Linen Air Freshener

Shoppers searched for this 20.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.0% of those searches ended in a purchase. Searches in the last 90 days moved +6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $24.3M a year.

Searches, last 12 months

20.6M

Growth, 90 days vs prior 90

+6.6%

Conversion, latest week

10.0%

Market size, estimated

$24.3Ma year

Peak month

June68.2× the quietest month

Top search term

air freshener2.4M searches a year

Listings sell for $11.82 on average, from $2.45 to $24.89. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 12,500 to 15,000 of them. At $11.82 that is $148K to $177K a year per listing.

Average price

$11.82under the $15 to $100 sweet spot

Price range

$2.45–$24.89

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1,000,000 or moreAmazon's top range

Units per listing a year

12,500–15,000

Revenue per listing a year

$148K–$177K

Returns

0.2%of orders · Amazon United States median 2.1%

64% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #30 within Air Fresheners. It carries 24,519 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

64%

Prime listings

99%

Out of stock, average day

0.2%

Average rank

#30in Air Fresheners

Average rating

4.63 starsAmazon United States average 4.42 stars

Average reviews

24,519per listing

Listings tracked

91

25 products launched here in the last 12 months. 25 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months

25

Successful launches

25Amazon's first-year sales bar

Average brand age

57 months