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Fresh Guard Retainer Cleaner

Maybe

Buyers convert on 27.2% of searches. But the top 5 products take 84% of clicks, so Fresh Guard Retainer Cleaner is a Maybe.

Flapen Score
53
53 / 100
Top 32% of 14,768 Health & Household niches · +4 vs the category median of 49
Market size
$6.2M/yr1.4M searches / yr
90-day growth
+3.1%search demand this quarter
Competition
84%top-5 click share · 8 brands · 45 sellers

Flapen Score

Fresh Guard Retainer Cleaner against its category

The dotted line is the Health & Household average. Past it, Fresh Guard Retainer Cleaner is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fresh Guard Retainer Cleaner market on Amazon at a glance

Shoppers on Amazon United States searched for Fresh Guard Retainer Cleaner 1.4M times last year and spent an estimated $6.2M. The top 5 brands take 93% of clicks. Demand peaks in Jun. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 27.2% of those searches ended in a purchase.

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 27.2% of those searches ended in a purchase. Searches in the last 90 days moved +3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6.2M a year.

Searches, last 12 months
1.4M
Growth, 90 days vs prior 90
+3.1%
Conversion, latest week
27.2%
Market size, estimated
$6.2Ma year
Peak month
June1.8× the quietest month
Top search term
retainer cleaner tablets687K searches a year

02 · Price

A sale here is worth $16.27.

Listings sell for $16.27 on average, from $5.63 to $36.01. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 30,000 to 40,000 of them. At $16.27 that is $488K to $651K a year per listing.

Average price
$16.27inside the $15 to $100 sweet spot
Price range
$5.63–$36.01
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
300K–400K
Units per listing a year
30,000–40,000
Revenue per listing a year
$488K–$651K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #8 within Denture Care. It carries 13,594 reviews at 4.75 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#8in Denture Care
Average rating
4.75 starsAmazon United States average 4.42 stars
Average reviews
13,594per listing
Listings tracked
11

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Fresh Guard Retainer Cleaner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

Brands

8 flat

Sellers

45

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

5%

  • Brand 150%
  • Brand 218%
  • Brand 318%
  • Brand 43%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (2 brands, 5%)

Demand

Fresh Guard Retainer Cleaner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun · busiest ÷ quietest = 1.8×

Search terms

Top Fresh Guard Retainer Cleaner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • retainer cleaner tablets687K/yr
  • retainer brite240K/yr
  • retainer cleaning tablets64K/yr
  • retainer brite cleaning tablets85K/yr
  • brite retainer cleaner tablets83K/yr
  • retainer tablets35K/yr
  • brite retainer cleaner25K/yr
  • invisalign cleaner tablets29K/yr
  • brite20K/yr
  • retainer bright20K/yr

Reviews and returns

What reviews say buyers love and hate about Fresh Guard Retainer Cleaner

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Ease Of Cleaning”
10%of negative reviews mention “Ease Of Cleaning”
0.4%of orders come back
“not clean looking”
A buyer, on “Ease Of Cleaning”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Fresh Guard Retainer Cleaner questions

Answered from the same tracked data.