fresh guard retainer cleaner
Worth a lookShows searches that convert (27.2% search→purchase), but a concentrated shelf (top 5 take 84% of clicks) keeps it on the watch list.
Conversion
Incredible27.2%search→purchase rate — share of searches ending in a sale
Market size
Incredible$6.2M$6.2M/yr · 1.4M searches
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Great$16.27avg listing price — sweet spot $15–$100
Price range
Good$5.63–$36.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+3.1%90-day search growth — must beat 0% to launch
Review moat
Bad13,594.45avg incumbent reviews — the moat a new listing must climb
Brand share
Bad93%top-5 brand share — brand-locked demand
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Competition
Bad84%top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, fresh guard retainer cleaner is a $6.2M/yr Amazon United States market (1.4M searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jun. Verdict: Worth a look — 53/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
fresh guard retainer cleaner market data
- Units sold / yr
- 300K–400K
- avg 30,000–40,000/product
- Revenue / yr
- $4.9M–$6.5M
- units × avg price
- Conversion rate
- 27.2%
- Avg BSR
- #8
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 82%
- Out of stock
- 0.0%
- Avg brand age
- 46 months
- Avg seller age
- 159 days
Competition & brand share
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 flat
Sellers
45
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
5%
- Retainer Brite50%
- efferdent18%
- m3naturals18%
- YKL3%
- B. WEISS3%
- M3 Naturals3%
- Open — no brand owns it (2 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +3.1% search growth over the last 90 days.Peak months: Jun · busiest ÷ quietest = 1.8×
Top fresh guard retainer cleaner search terms
- retainer cleaner tablets687K/yr
- retainer brite240K/yr
- retainer cleaning tablets64K/yr
- retainer brite cleaning tablets85K/yr
- brite retainer cleaner tablets83K/yr
- retainer tablets35K/yr
- brite retainer cleaner25K/yr
- invisalign cleaner tablets29K/yr
- brite20K/yr
- retainer bright20K/yr
Top fresh guard retainer cleaner products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Retainer Brite - Retainer Cleaner Tablets for Invisalign Mouth Guard Cleaner Night Guard Cleaning and More. Cleaning Tablets for Ultrasonic Cleaners. 120 Tablets - 4 Month Supply. Made in USA
Retainer Brite$23.944.7★22,395 rev
Retainer Cleanser Tablets Invisalign Cleaner Removes Odors Discoloration Stains and Plaque 4 Month Supply Denture Cleansers Retainers Mouth Guards Denture Bath Mint by M3
m3naturals$20.884.7★25,110 rev
Efferdent Denture Cleaner Tablets Dental Appliances Aligners Mouth Guard and Retainer Cleaner Tablets Minty Fresh & Clean 126 Count
efferdent$5.804.8★21,108 rev
Retainer Brite Tablets for Cleaner Retainers and Dental Appliances - 96 Count
Retainer Brite$19.184.7★25,939 rev
Retainer Brite Aligner Cleaning Tablets for Invisalign Mouth Guard Cleaner Night Guard Cleaner and other Dental Appliances. FDA Registered and Made in USA. 192 Tablets 6 Month Supply
Retainer Brite$36.014.8★5,340 rev
Newest
by launch date
Weiss Naturals Retainer Cleaner Tablets Invisalign Cleaner Remove Stains Odors & Plaque PERSULFATE FREE Night Guard & Denture Cleaner 1-Month Supply 30 Mint Scented Tablets
B. WEISS$9.591,226 rev
Retainer Cleaner Tablets - 120 Denture Cleaning Tablets & Aligner Cleaner - Removes Odors & Stains For Aligners Retainers Dentures Night Guards - Mint Flavor
Lifebox Essentials$11.201,392 rev
Retainer Cleanser Tablets Cleaner Removes Odors Discoloration Stains and Plaque 2 Month Supply Denture Cleansers Retainers Mouth Guards Denture Bath Mint by M3
M3 Naturals$15.261,466 rev
Retainer & Denture Cleaner Tablets - 4 Months Supply (120 pcs) Dental Retainers for Aligner - Mouth & Night Guards - False Teeth Whitening - Removes Odor & Plaque (120 Pcs)
YKL$11.542,915 rev
Retainer Cleaner & Denture Cleanser - 180 Effervescent Tablets 6 Month Supply Removes Stains Discoloration Odors Plaque Clear Aligners Mouth Night Guard All Dental/Oral Appliances
Bastion$19.922,729 rev
Trending
90-day click momentumWeiss Naturals Retainer Cleaner Tablets Invisalign Cleaner Remove Stains Odors & Plaque PERSULFATE FREE Night Guard & Denture Cleaner 1-Month Supply 30 Mint Scented Tablets
B. WEISS$9.594.8★
Retainer Brite Aligner Cleaning Tablets for Invisalign Mouth Guard Cleaner Night Guard Cleaner and other Dental Appliances. FDA Registered and Made in USA. 192 Tablets 6 Month Supply
Retainer Brite$36.014.8★
Retainer Cleaner & Denture Cleanser - 180 Effervescent Tablets 6 Month Supply Removes Stains Discoloration Odors Plaque Clear Aligners Mouth Night Guard All Dental/Oral Appliances
Bastion$19.924.8★
Efferdent Denture Cleaner Tablets Dental Appliances Aligners Mouth Guard and Retainer Cleaner Tablets Minty Fresh & Clean 126 Count
efferdent$5.804.8★
Retainer Brite - Retainer Cleaner Tablets for Invisalign Mouth Guard Cleaner Night Guard Cleaning and More. Cleaning Tablets for Ultrasonic Cleaners. 120 Tablets - 4 Month Supply. Made in USA
Retainer Brite$23.944.7★
What buyers say about fresh guard retainer cleaner
What buyers praise and complain about, mined from review topics.What buyers love
“Cleans great”
“Excellent Product”
“works really well”
“Fair price”
“It is user friendly”
“Clean and fresh”
“AS described”
“Clean fresh scent also”
“it served the purpose for cleaning teeth”
“Brand new”
What buyers complain about
“not clean looking”
“Overpriced”
“it did not remove any of the stains”
“Bad smell”
“Doesnt work great”
“pink”
“All the discolorations”
“Horrible lingering aftertaste”
“On the box it has an allergy warning”
“And the individual wrappers are difficult to separate”
Top return reasons
Common questions
- Is fresh guard retainer cleaner profitable to sell on Amazon United States?
- The niche generates $6.2M/yr across 11 tracked products. 90-day search growth is +3.1%. Flapen's verdict: Worth a look (53/100).
- How competitive is the fresh guard retainer cleaner niche?
- 8 brands and 45 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in fresh guard retainer cleaner?
- Top complaints mined from reviews: Ease Of Cleaning, Value For Money, Stain Resistance. The return rate is 0.4%.
- When does demand for fresh guard retainer cleaner peak?
- Demand peaks in Jun; the busiest month runs 1.8× the quietest.
- What does it cost to enter the fresh guard retainer cleaner niche?
- Listings span $5.63–$36.01; the average listing price is $16.27 (sweet spot $15–$100). The average incumbent carries 13,594 reviews — the moat a new listing must climb.