Is fresh guard profitable to sell on Amazon United States?

The niche generates $18K/yr across 15 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -36.6%. Flapen's verdict: Skip it (45/100).

How competitive is the fresh guard niche?

12 brands and 47 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 67% of demand.

What do buyers complain about in fresh guard?

Top complaints mined from reviews: Ease Of Cleaning, Smell, Stain Resistance. The return rate is 0.4%.

When does demand for fresh guard peak?

Demand peaks in Jan–Feb; the busiest month runs 2.3× the quietest.

What does it cost to enter the fresh guard niche?

Listings span $5.63–$53.00; the average listing price is $19.31 (sweet spot $15–$100). The average incumbent carries 8,461 reviews — the moat a new listing must climb.

fresh guard

Skip it

A small market ($18K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Avg price

Great$19.31

avg listing price — sweet spot $15–$100

Conversion

Great9.4%

search→purchase rate — share of searches ending in a sale

Price range

Great$5.63–$53.00

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good67%

top-5 brand share — brands hold most of the demand

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad8,460.67

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-36.6%

90-day search growth — must beat 0% to launch

Market size

Bad$18K

$18K/yr · 10K searches

According to Flapen's Amazon United States niche tracking, fresh guard is a $18K/yr Amazon United States market (10K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 45/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

fresh guard market data

Units sold / yr: 750–1K; avg 0–100/product
Revenue / yr: $14K–$19K; units × avg price
Conversion rate: 9.4%
Avg BSR: #177
Page quality: 0%
Prime: 80%
Sponsored: 73%
Out of stock: 20.6%
Avg brand age: 60 months
Avg seller age: 130 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 flat

Sellers

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

54%

Top 20: 100%

Open market

26%

Retainer Fresh26%
Polident14%
efferdent10%
Fresh Guard9%
INDIGO WHALES7%
m3naturals7%

Demand & seasonality

Weekly Amazon search volume, last 84 weeks — -36.6% search growth over the last 90 days.

Peak months: Jan, Feb · busiest ÷ quietest = 2.3×

Open Trend

Top fresh guard search terms

fresh guard4K/yr -15.2%3.7% conv.
fresh guard soak by efferdent923/yr -29.6%10.2% conv.
polident pro guard retainer cleaner tablets2K/yr -60.4%13.4% conv.
fresh guard soak1K/yr -57.8%8.5% conv.
proguard retainer cleaner1K/yr -59.2%9.9% conv.
pro guard retainer cleaner tablets977/yr -62.7%6.3% conv.

All search terms

Top fresh guard products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Retainer Fresh Retainer Cleaner Tablets - Denture Cleaner Retainer Cleaning Tablets Mouth Guard Cleaner Aligner Cleaner Brite Retainer Tablets 120 Tablets 4 Month

Retainer Fresh$16.554.6★297 rev

Efferdent Fresh Guard Crystals 24 count

Fresh Guard$53.004.4★204 rev

Polident 3 Minute Antibacterial Dental Appliance Cleanser Tablets 90 Count (2 Pack)

Polident$10.884.8★3,895 rev

Efferdent Denture Cleaner Tablets Dental Appliances Aligners Mouth Guard and Retainer Cleaner Tablets Minty Fresh & Clean 126 Count

efferdent$5.804.8★21,108 rev

FreshGuard Produce Cleaner Produce Pro Purifier Puri Produce Fruit and Vegetable Cleaner Vegetable Seafood Cleaners USB Wireless Food Purifier Extend Freshness

INDIGO WHALES$42.785.0★2 rev

Newest

by launch date

FreshGuard Produce Cleaner Produce Pro Purifier Puri Produce Fruit and Vegetable Cleaner Vegetable Seafood Cleaners USB Wireless Food Purifier Extend Freshness

INDIGO WHALES$42.782 rev

4mo ago

Polident 3 Minute Antibacterial Dental Appliance Cleanser Tablets 90 Count (2 Pack)

Polident$10.883,895 rev

1y ago

Polident 3 Minute Antibacterial Dental Appliance Cleanser Tablets Retainer Cleaner Tablets 60 Count

Polident$5.635,626 rev

1y ago

Weiss Naturals Retainer Cleaner Tablets Invisalign Cleaner Remove Stains Odors & Plaque PERSULFATE FREE Night Guard & Denture Cleaner 1-Month Supply 30 Mint Scented Tablets

B. WEISS$9.591,226 rev

2y ago

Retainer Cleanser Tablets Cleaner Removes Odors Discoloration Stains and Plaque 2 Month Supply Denture Cleansers Retainers Mouth Guards Denture Bath Mint by M3

M3 Naturals$15.261,466 rev

2y ago

What buyers say about fresh guard

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Cleaning25%

“Cleans really well”

Quality-Overall13%

“Excellent product”

Efficiency11%

“Works well and is also satisfying to use”

Value For Money10%

“Great buy for the money”

Cleansing8%

“Clean and fresh”

Ease Of Use8%

“easy daily use”

Advertised Vs Actual Product7%

“Exactly what we ordered”

Smell4%

“Clean fresh scent also”

Oral Hygiene2%

“it served the purpose for cleaning teeth”

Product Condition1%

“Brand new”

What buyers complain about

Ease Of Cleaning10%

“Not clean”

Smell8%

“Bad smell”

Stain Resistance8%

“it did not remove any of the stains”

Functionality-Overall7%

“Doesnt work great”

Color6%

“It was tinted purple”

Value For Money6%

“Overpriced”

Color Fading/Discoloration4%

“All the discolorations”

Taste-Overall3%

“Horrible lingering aftertaste”

Allergies3%

“On the box it has an allergy warning”

Residue2%

“Leaves resudue”

Top return reasons

Advertised Vs Actual Product15%

Functionality-Overall14%

Value For Money9%

Ingredients-Overall7%

Smell6%

Compatibility-Overall5%

Ease Of Cleaning5%

Stain Resistance4%

Size-Overall3%

Product Condition3%

Common questions

Is fresh guard profitable to sell on Amazon United States?: The niche generates $18K/yr across 15 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -36.6%. Flapen's verdict: Skip it (45/100).
How competitive is the fresh guard niche?: 12 brands and 47 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 67% of demand.
What do buyers complain about in fresh guard?: Top complaints mined from reviews: Ease Of Cleaning, Smell, Stain Resistance. The return rate is 0.4%.
When does demand for fresh guard peak?: Demand peaks in Jan–Feb; the busiest month runs 2.3× the quietest.
What does it cost to enter the fresh guard niche?: Listings span $5.63–$53.00; the average listing price is $19.31 (sweet spot $15–$100). The average incumbent carries 8,461 reviews — the moat a new listing must climb.