Fresh Guard
FailShoppers spend an estimated $18K a year here, so Fresh Guard is a Fail.
- Flapen Score
- 45 / 100Ranks 9,665 of 14,768 Health & Household niches · −4 vs the category median of 4945
- Market size
- $18K/yr10K searches / yr
- 90-day growth
- -36.6%search demand this quarter
- Competition
- 54%top-5 click share · 12 brands · 47 sellers
Flapen Score
Fresh Guard against its category
The dotted line is the Health & Household average. Past it, Fresh Guard is stronger. Inside it, weaker.
Market
The Fresh Guard market on Amazon at a glance
Shoppers on Amazon United States searched for Fresh Guard 10K times last year and spent an estimated $18K. The top 5 brands take 67% of clicks. Demand peaks in Jan–Feb. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 9.4% of those searches ended in a purchase.
Shoppers searched for this 10K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.4% of those searches ended in a purchase. Searches in the last 90 days moved -36.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $18K a year.
- Searches, last 12 months
- 10K
- Growth, 90 days vs prior 90
- -36.6%
- Conversion, latest week
- 9.4%
- Market size, estimated
- $18Ka year
- Peak month
- February2.3× the quietest month
- Top search term
- fresh guard4K searches a year
02 · Price
A sale here is worth $19.31.
Listings sell for $19.31 on average, from $5.63 to $53.00. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $19.31 that is $0 to $2K a year per listing.
- Average price
- $19.31inside the $15 to $100 sweet spot
- Price range
- $5.63–$53.00
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
73% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 20.6% of listings are out of stock. The average listing ranks #177 within Denture Care. It carries 8,461 reviews at 4.71 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 80%
- Out of stock, average day
- 20.6%
- Average rank
- #177in Denture Care
- Average rating
- 4.71 starsAmazon United States average 4.42 stars
- Average reviews
- 8,461per listing
- Listings tracked
- 15
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 60 months
Products
Top Fresh Guard products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Retainer Fresh Retainer Cleaner Tablets - Denture Cleaner Retainer Cleaning Tablets Mouth Guard Cleaner Aligner Cleaner Brite Retainer Tablets 120 Tablets 4 Month
- Price
- $16.55
- Rating
- 4.6/5
- Reviews
- 297
- Age
- 6y ago

Efferdent Fresh Guard Crystals 24 count
- Price
- $53.00
- Rating
- 4.4/5
- Reviews
- 204
- Age
- 12y ago

Polident 3 Minute Antibacterial Dental Appliance Cleanser Tablets 90 Count (2 Pack)
- Price
- $10.88
- Rating
- 4.8/5
- Reviews
- 3,895
- Age
- 1y ago

Efferdent Denture Cleaner Tablets Dental Appliances Aligners Mouth Guard and Retainer Cleaner Tablets Minty Fresh & Clean 126 Count
- Price
- $5.80
- Rating
- 4.8/5
- Reviews
- 21,108
- Age
- 11y ago

FreshGuard Produce Cleaner Produce Pro Purifier Puri Produce Fruit and Vegetable Cleaner Vegetable Seafood Cleaners USB Wireless Food Purifier Extend Freshness
- Price
- $42.78
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 4mo ago
Trending
estimated 90-day click momentum
FreshGuard Produce Cleaner Produce Pro Purifier Puri Produce Fruit and Vegetable Cleaner Vegetable Seafood Cleaners USB Wireless Food Purifier Extend Freshness
- Price
- $42.78
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 4mo ago

Efferdent Fresh Guard Crystals 24 count
- Price
- $53.00
- Rating
- 4.4/5
- Reviews
- 204
- Age
- 12y ago

Fresh Guard Soak by Efferdent Cleans Guards & Retainers 24 count (3 Pack)
- Price
- $32.43
- Rating
- 4.6/5
- Reviews
- 767
- Age
- 8y ago

Retainer Fresh Retainer Cleaner Tablets - Denture Cleaner Retainer Cleaning Tablets Mouth Guard Cleaner Aligner Cleaner Brite Retainer Tablets 120 Tablets 4 Month
- Price
- $16.55
- Rating
- 4.6/5
- Reviews
- 297
- Age
- 6y ago

Weiss Naturals Retainer Cleaner Tablets Invisalign Cleaner Remove Stains Odors & Plaque PERSULFATE FREE Night Guard & Denture Cleaner 1-Month Supply 30 Mint Scented Tablets
- Price
- $9.59
- Rating
- 4.8/5
- Reviews
- 1,226
- Age
- 2y ago
Newest
by launch date
FreshGuard Produce Cleaner Produce Pro Purifier Puri Produce Fruit and Vegetable Cleaner Vegetable Seafood Cleaners USB Wireless Food Purifier Extend Freshness
- Price
- $42.78
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 4mo ago

Polident 3 Minute Antibacterial Dental Appliance Cleanser Tablets 90 Count (2 Pack)
- Price
- $10.88
- Rating
- 4.8/5
- Reviews
- 3,895
- Age
- 1y ago

Polident 3 Minute Antibacterial Dental Appliance Cleanser Tablets Retainer Cleaner Tablets 60 Count
- Price
- $5.63
- Rating
- 4.8/5
- Reviews
- 5,626
- Age
- 1y ago

Weiss Naturals Retainer Cleaner Tablets Invisalign Cleaner Remove Stains Odors & Plaque PERSULFATE FREE Night Guard & Denture Cleaner 1-Month Supply 30 Mint Scented Tablets
- Price
- $9.59
- Rating
- 4.8/5
- Reviews
- 1,226
- Age
- 2y ago

Retainer Cleanser Tablets Cleaner Removes Odors Discoloration Stains and Plaque 2 Month Supply Denture Cleansers Retainers Mouth Guards Denture Bath Mint by M3
- Price
- $15.26
- Rating
- 4.7/5
- Reviews
- 1,466
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 flat
Sellers
47
Est. top-5 brand share
67%
Top 20: 100%
Est. top-5 click share
54%
Top 20: 100%
Open market
26%
- Retainer Fresh26%
- Polident14%
- efferdent10%
- Fresh Guard9%
- INDIGO WHALES7%
- m3naturals7%
Demand
Fresh Guard search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 2.3×
Search terms
Top Fresh Guard search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- fresh guard4K/yr
- fresh guard soak by efferdent923/yr
- polident pro guard retainer cleaner tablets2K/yr
- fresh guard soak1K/yr
- proguard retainer cleaner1K/yr
- pro guard retainer cleaner tablets977/yr
Reviews and returns
What reviews say buyers love and hate about Fresh Guard
We read the reviews and the return reasons for every product selling here.
“Not clean”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fresh Guard questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









