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Freestyle Lancets

Fail

Shoppers spend an estimated $64K a year here, so Freestyle Lancets is a Fail.

Flapen Score
49
49 / 100
Ranks 7,059 of 14,768 Health & Household niches · on the category median
Market size
$64K/yr33K searches / yr
90-day growth
+4.2%search demand this quarter
Competition
75%top-5 click share · 10 brands · 48 sellers

Flapen Score

Freestyle Lancets against its category

The dotted line is the Health & Household average. Past it, Freestyle Lancets is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Freestyle Lancets market on Amazon at a glance

Shoppers on Amazon United States searched for Freestyle Lancets 33K times last year and spent an estimated $64K. The top 5 brands take 62% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 11.0% of those searches ended in a purchase.

Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.0% of those searches ended in a purchase. Searches in the last 90 days moved +4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $64K a year.

Searches, last 12 months
33K
Growth, 90 days vs prior 90
+4.2%
Conversion, latest week
11.0%
Market size, estimated
$64Ka year
Peak month
May1.3× the quietest month
Top search term
freestyle lancets16K searches a year

02 · Price

A sale here is worth $17.65.

Listings sell for $17.65 on average, from $5.04 to $34.93. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 500 to 750 of them. At $17.65 that is $9K to $13K a year per listing.

Average price
$17.65inside the $15 to $100 sweet spot
Price range
$5.04–$34.93
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
500–750
Revenue per listing a year
$9K–$13K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

46% of listings pay for placement with sponsored ads. 62% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #84 within Diabetes Care. It carries 737 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
46%
Prime listings
62%
Out of stock, average day
0.0%
Average rank
#84in Diabetes Care
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
737per listing
Listings tracked
13

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 90 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
90 months

Products

Top Freestyle Lancets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

10 rising

Sellers

48

Top-5 brand share

62%

Top 20: 77%

Top-5 click share

75%

Top 20: 100%

Open market

15%

  • Brand 126%
  • Brand 223%
  • Brand 310%
  • Brand 410%
  • Brand 58%
  • Brand 68%
  • Open — no brand owns it (4 brands, 15%)

Demand

Freestyle Lancets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

800600Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Freestyle Lancets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • freestyle lancets16K/yr
  • freestyle lite lancets11K/yr
  • freestyle lancets 28 gauge3K/yr
  • freestyle precision neo lancets3K/yr

Reviews and returns

What reviews say buyers love and hate about Freestyle Lancets

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Value For Money”
28%of negative reviews mention “Size-Overall”
0.7%of orders come back
“Needle too short”
A buyer, on “Size-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Freestyle Lancets questions

Answered from the same tracked data.