free and clear laundry detergent
Launch itA $10.1M/yr market growing +7.2% this quarter with returns at 0.2% — clears our launch bar.
Market size
Incredible$10.1M$10.1M/yr · 3.5M searches
Conversion
Incredible18.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Great$15.89avg listing price — sweet spot $15–$100
Price range
Great$8.03–$36.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Growth
Okay+7.2%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad25,275.69avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, free and clear laundry detergent is a $10.1M/yr Amazon United States market (3.5M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb. Verdict: Launch it — 57/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
free and clear laundry detergent market data
- Units sold / yr
- 600K–800K
- avg 20,000–25,000/product
- Revenue / yr
- $9.5M–$12.7M
- units × avg price
- Conversion rate
- 18.3%
- Avg BSR
- #60
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 77%
- Out of stock
- 0.0%
- Avg brand age
- 68 months
- Avg seller age
- 137 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
5 flat
Sellers
142
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
56%
Top 20: 94%
Open market
0%
- Tide42%
- all42%
- Arm & Hammer12%
- Amazon Basics4%
- Seventh Generation1%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +7.2% search growth over the last 90 days.Peak months: Feb · busiest ÷ quietest = 2.7×
Top free and clear laundry detergent search terms
- all free and clear laundry detergent716K/yr
- tide free and gentle571K/yr
- tide free and clear271K/yr
- free and clear laundry detergent382K/yr
- all laundry detergent218K/yr
- all detergent147K/yr
- unscented laundry detergent136K/yr
- hypoallergenic laundry detergent116K/yr
- laundry detergent free and clear97K/yr
- sensitive skin laundry detergent122K/yr
Top free and clear laundry detergent products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
all free clear Original Liquid Laundry Detergent for Sensitive Skin Unscented and Hypoallergenic Concentrated 82.5oz 110 Loads
all$16.594.8★25,138 rev
Tide Free & Gentle Liquid Laundry Detergent 100 Loads 132 fl oz Tide Laundry Detergent Clean Laundry Detergent
Tide$17.824.8★33,362 rev
Tide Free & Gentle Liquid Laundry Detergent 64 Loads 84 fl oz Tide Laundry Detergent Clean Laundry Detergent
Tide$12.144.8★33,362 rev
all Liquid Laundry Detergent Free Clear 118 Ounce 94 Loads
all$15.504.7★661 rev
Tide PODS Free & Gentle Laundry Detergent Soap Pacs 112 Count Tide PODS Laundry Detergent Laundry Detergent Pacs Laundry PODS Detergent
Tide$24.534.8★70,357 rev
Newest
by launch dateall Liquid Laundry Detergent Free Clear 118 Ounce 94 Loads
all$15.50661 rev
Tide evo Laundry Detergent Free & Gentle Concentrated Laundry Travel Detergent and Instant Dissolve Fights Stains Better than Leading Detergent Sheet 40 Count (Packaging May Vary)
Tide$18.241,639 rev
all Liquid Laundry Detergent Free Clear 118 Ounce 94 Loads
all$16.7079 rev
all Unit Dose Laundry Detergent Mighty Pacs Free Clear 80 Count
all$19.0126,994 rev
Tide Clean and Gentle Powder Laundry Detergent Unscented 68 Loads 77 oz
Tide$14.79577 rev
Trending
90-day click momentumall Unit Dose Laundry Detergent Mighty Pacs Free Clear 80 Count
all$19.014.8★
all Liquid Laundry Detergent Free Clear 118 Ounce 94 Loads
all$15.504.7★
ARM & HAMMER Sensitive Skin Free Clear 170 Loads Liquid Laundry Detergent 170 Fl oz
Arm & Hammer$13.534.7★
Tide Pods Free and Gentle Laundry Detergent Soap Pacs Tide Pods Laundry Detergent 42 Count
Tide$12.414.8★
all Liquid Laundry Detergent Free Clear 118 Ounce 94 Loads
all$16.704.8★
What buyers say about free and clear laundry detergent
What buyers praise and complain about, mined from review topics.What buyers love
“Great clean”
“Smells clean”
“Very affordable”
“the product quality is solid”
“Great for sensitivities”
“effective cleaning”
“does not irritate your skin”
“Lovely wash”
“- exactly like picture”
“Effective and Clean”
What buyers complain about
“Smells like fish”
“leaks”
“Gave me a rash”
“I don't feel it cleans very well either”
“Bottle is really small”
“Not dissolving”
“Leaves residue”
“too expensive”
“this isnt for sensitive noses”
“stained my cloths”
Top return reasons
Common questions
- Is free and clear laundry detergent profitable to sell on Amazon United States?
- The niche generates $10.1M/yr across 26 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +7.2%. Flapen's verdict: Launch it (57/100).
- How competitive is the free and clear laundry detergent niche?
- 5 brands and 142 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in free and clear laundry detergent?
- Top complaints mined from reviews: Smell, Leak-Proof, Allergies. The return rate is 0.2%.
- When does demand for free and clear laundry detergent peak?
- Demand peaks in Feb; the busiest month runs 2.7× the quietest.
- What does it cost to enter the free and clear laundry detergent niche?
- Listings span $8.03–$36.48; the average listing price is $15.89 (sweet spot $15–$100). The average incumbent carries 25,276 reviews — the moat a new listing must climb.