Free and Clear Laundry Detergent

Shoppers searched for this 3.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 18.3% of those searches ended in a purchase. Searches in the last 90 days moved +7.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $10.1M a year.

Searches, last 12 months

3.5M

Growth, 90 days vs prior 90

+7.2%

Conversion, latest week

18.3%

Market size, estimated

$10.1Ma year

Peak month

February2.7× the quietest month

Top search term

all free and clear laundry detergent716K searches a year

Listings sell for $15.89 on average, from $8.03 to $36.48. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 20,000 to 25,000 of them. At $15.89 that is $318K to $397K a year per listing.

Average price

$15.89inside the $15 to $100 sweet spot

Price range

$8.03–$36.48

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

600K–800K

Units per listing a year

20,000–25,000

Revenue per listing a year

$318K–$397K

Returns

0.2%of orders · Amazon United States median 2.1%

77% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #60 within Laundry. It carries 25,276 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings

77%

Prime listings

96%

Out of stock, average day

0.0%

Average rank

#60in Laundry

Average rating

4.72 starsAmazon United States average 4.42 stars

Average reviews

25,276per listing

Listings tracked

26

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

68 months