Is free and clear dishwasher detergent profitable to sell on Amazon United States?

The niche generates $697K/yr across 9 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +1.8%. Flapen's verdict: Skip it (48/100).

How competitive is the free and clear dishwasher detergent niche?

4 brands and 35 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in free and clear dishwasher detergent?

Top complaints mined from reviews: Ease Of Cleaning, Residue, Smell. The return rate is 0.4%.

What does it cost to enter the free and clear dishwasher detergent niche?

Listings span $9.91–$40.63; the average listing price is $22.33 (sweet spot $15–$100). The average incumbent carries 7,329 reviews — the moat a new listing must climb.

free and clear dishwasher detergent

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible16.4%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Avg price

Great$22.33

avg listing price — sweet spot $15–$100

Price range

Great$9.91–$40.63

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$697K

$697K/yr · 191K searches

Growth

Okay+1.8%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad7,329.44

avg incumbent reviews — the moat a new listing must climb

Competition

Bad88%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, free and clear dishwasher detergent is a $697K/yr Amazon United States market (191K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 48/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

free and clear dishwasher detergent market data

Units sold / yr: 30K–40K; avg 3,000–4,000/product
Revenue / yr: $670K–$893K; units × avg price
Conversion rate: 16.4%
Avg BSR: #86
Page quality: 0%
Prime: 100%
Sponsored: 89%
Out of stock: 3.5%
Avg brand age: 71 months
Avg seller age: 144 days

Competition & brand share

The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

Cascade82%
Seventh Generation12%
BLUELAND3%
Molly's Suds3%

Demand

Weekly Amazon search volume, last 28 weeks — +1.8% search growth over the last 90 days.

Open Trend

Top free and clear dishwasher detergent search terms

cascade free and clear dishwasher pods52K/yr +15.5%24.5% conv.
cascade free and clear33K/yr +12.9%20.1% conv.
free and clear dishwasher detergent30K/yr -11.4%10.0% conv.
unscented dishwasher detergent27K/yr -13.9%6.1% conv.
fragrance free dishwasher detergent13K/yr -9.7%5.9% conv.
dishwasher detergent free and clear8K/yr +12.0%8.2% conv.
dishwasher detergent unscented5K/yr +5.1%6.9% conv.
cascade dishwasher pods free and clear3K/yr +12.8%22.5% conv.
cascade free & clear actionpacs3K/yr +25.2%7.9% conv.
scent free dishwasher detergent4K/yr -18.2%7.8% conv.

All search terms

Top free and clear dishwasher detergent products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Cascade Free & Clear Dishwasher Pods Dishwasher Detergent Dish Detergent Soap Lemon Essence 47 Count

Cascade$18.434.6★2,294 rev

Cascade Free & Clear Dishwasher Detergent Liquid Gel Dish Detergent Dishwasher Soap Lemon 75oz

Cascade$9.914.7★1,428 rev

Cascade Free & Clear Dishwasher Pods Dishwasher Detergent Dish Detergent Soap Unscented 62ct

Cascade$25.634.9★247 rev

Cascade Free & Clear Dishwasher Pods Dishwasher Detergent Dish Detergent Soap Unscented 47ct

Cascade$18.084.9★247 rev

Seventh Generation Dishwasher Detergent Packs Free & Clear 72 Count Pack of 1 Plant Powered Cleaning Fights Greasy Reside & Stuck-On Food For Sparkling Dishes Fragrance-Free & Septic Safe

Seventh Generation$20.704.6★16,735 rev

Newest

by launch date

Cascade Free & Clear Dishwasher Pods Dishwasher Detergent Dish Detergent Soap Unscented 47ct

Cascade$18.08247 rev

5mo ago

Cascade Free & Clear Dishwasher Pods Dishwasher Detergent Dish Detergent Soap Unscented 62ct

Cascade$25.63247 rev

5mo ago

Cascade Free & Clear Dishwasher Pods Dishwasher Detergent Dish Detergent Soap Lemon Essence 47 Count

Cascade$18.432,294 rev

1y ago

BLUELAND 100% Plastic-Free Dishwasher Detergent Tablets 60 Count Free & Clear Eco-Friendly Dishwashing Pods Cuts Grease & Stuck on Food Rinses Clean for Streak-Free Shine

BLUELAND$21.8611,661 rev

3y ago

Mollys Suds Dishwasher Pods | Clean Dishwasher Detergent Cuts Grease & Rinses Clean (Residue-Free) for Sparkling Dishes | 60 Auto-Release Tabs (Unscented)

Molly's Suds$19.929,197 rev

4y ago

What buyers say about free and clear dishwasher detergent

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Cleaning30%

“Cleans great”

Smell10%

“No Chemical Smell”

Quality-Overall9%

“A top notch product”

Residue6%

“does not leave residue”

Eco Friendliness5%

“good for the environment”

Efficiency4%

“Works well”

Cleansing4%

“Super clean”

Toxic/Chemical Free3%

“I like that they are chemical free”

Value For Money3%

“Excellent price”

Ease Of Use2%

“The container was very easy to open”

What buyers complain about

Ease Of Cleaning24%

“Terrible cleaning”

Residue16%

“Leaves residue”

Smell9%

“sometimes my dishes would smell fishy”

Functionality-Overall5%

“same poor result”

Solubility4%

“Didn't dissolve”

Value For Money4%

“Not worth it”

Quality-Overall2%

“Bad quality”

Stain Resistance1%

“IT ALSO DOES NOT CLEAN WELL AND LEAVES A WIERD WHITE RESIDUE”

Size-Overall1%

“in a container that is much too large”

Advertised Vs Actual Product1%

“Not as pictured”

Top return reasons

Value For Money18%

Leak-Proof16%

Smell9%

Advertised Vs Actual Product9%

Ease Of Cleaning7%

Residue7%

Functionality-Overall7%