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Free and Clear Dishwasher Detergent

Fail

The top 5 brands take 100% of clicks, so Free and Clear Dishwasher Detergent is a Fail.

Flapen Score
48
48 / 100
Ranks 7,720 of 14,768 Health & Household niches · −1 vs the category median of 49
Market size
$697K/yr191K searches / yr
90-day growth
+1.8%search demand this quarter
Competition
88%top-5 click share · 4 brands · 35 sellers

Flapen Score

Free and Clear Dishwasher Detergent against its category

The dotted line is the Health & Household average. Past it, Free and Clear Dishwasher Detergent is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Free and Clear Dishwasher Detergent market on Amazon at a glance

Shoppers on Amazon United States searched for Free and Clear Dishwasher Detergent 191K times last year and spent an estimated $697K. All 4 brands take every click. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 16.4% of those searches ended in a purchase.

Shoppers searched for this 191K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.4% of those searches ended in a purchase. Searches in the last 90 days moved +1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $697K a year.

Searches, last 12 months
191K
Growth, 90 days vs prior 90
+1.8%
Conversion, latest week
16.4%
Market size, estimated
$697Ka year
Top search term
cascade free and clear dishwasher pods52K searches a year

02 · Price

A sale here is worth $22.33.

Listings sell for $22.33 on average, from $9.91 to $40.63. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 3,000 to 4,000 of them. At $22.33 that is $67K to $89K a year per listing.

Average price
$22.33inside the $15 to $100 sweet spot
Price range
$9.91–$40.63
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
3,000–4,000
Revenue per listing a year
$67K–$89K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #86 within Dishwashing. It carries 7,329 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
3.5%
Average rank
#86in Dishwashing
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
7,329per listing
Listings tracked
9

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
71 months

Products

Top Free and Clear Dishwasher Detergent products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

Brands

4 rising

Sellers

35

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

0%

  • Brand 182%
  • Brand 212%
  • Brand 33%
  • Brand 43%

Demand

Free and Clear Dishwasher Detergent search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '26JanFebMarAprMayJunJul

Peak months: Feb, Mar, May · busiest ÷ quietest = 10.6× · 7 of 12 months tracked

Search terms

Top Free and Clear Dishwasher Detergent search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cascade free and clear dishwasher pods52K/yr
  • cascade free and clear33K/yr
  • free and clear dishwasher detergent30K/yr
  • unscented dishwasher detergent27K/yr
  • fragrance free dishwasher detergent13K/yr
  • dishwasher detergent free and clear8K/yr
  • dishwasher detergent unscented5K/yr
  • cascade dishwasher pods free and clear3K/yr
  • cascade free & clear actionpacs3K/yr
  • scent free dishwasher detergent4K/yr

Reviews and returns

What reviews say buyers love and hate about Free and Clear Dishwasher Detergent

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Ease Of Cleaning”
24%of negative reviews mention “Ease Of Cleaning”
0.4%of orders come back
“Terrible cleaning”
A buyer, on “Ease Of Cleaning”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Free and Clear Dishwasher Detergent questions

Answered from the same tracked data.