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Freddy Plush

Fail

Demand is soft, at -38.2% this quarter, so Freddy Plush is a Fail.

Flapen Score
47
47 / 100
Ranks 8,381 of 14,768 Health & Household niches · −2 vs the category median of 49
Market size
$127K/yr334K searches / yr
90-day growth
-38.2%search demand this quarter
Competition
42%top-5 click share · 18 brands · 323 sellers

Flapen Score

Freddy Plush against its category

The dotted line is the Health & Household average. Past it, Freddy Plush is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Freddy Plush market on Amazon at a glance

Shoppers on Amazon United States searched for Freddy Plush 334K times last year and spent an estimated $127K. The top 5 brands take 70% of clicks. Demand peaks in Jul–Aug–Sep–Oct–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 334K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -38.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $127K a year.

Searches, last 12 months
334K
Growth, 90 days vs prior 90
-38.2%
Conversion, latest week
2.0%
Market size, estimated
$127Ka year
Peak month
July8.3× the quietest month
Top search term
bonnie104K searches a year

02 · Price

A sale here is worth $19.36.

Listings sell for $19.36 on average, from $4.45 to $42.97. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $19.36 that is $0 to $2K a year per listing.

Average price
$19.36inside the $15 to $100 sweet spot
Price range
$4.45–$42.97
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #3,820 within Digestion & Nausea. It carries 1,679 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
82%
Out of stock, average day
8.2%
Average rank
#3,820in Digestion & Nausea
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
1,679per listing
Listings tracked
34

04 · Newcomers

11 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
11Amazon's first-year sales bar
Average brand age
41 months

Products

Top Freddy Plush products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 42% of clicks. Leaders hold, but buyers still shop past them.

$0$5K$10K$15K$20K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 rising

Sellers

323

Est. top-5 brand share

70%

Top 20: 100%

Est. top-5 click share

42%

Top 20: 84%

Open market

25%

  • Bonine21%
  • Jazwares20%
  • Funko11%
  • Dramamine10%
  • Calvin Klein7%
  • Bioworld5%

Demand

Freddy Plush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KBlack Friday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 8.3×

Search terms

Top Freddy Plush search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • bonnie104K/yr
  • bonnie fnaf69K/yr
  • fnaf bonnie52K/yr
  • toy bonnie51K/yr
  • bonine kids15K/yr
  • five nights at freddys bonnie21K/yr
  • bonine for kids7K/yr
  • bonnie five nights at freddys7K/yr
  • fnaf toy bonnie8K/yr

Reviews and returns

What reviews say buyers love and hate about Freddy Plush

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Efficiency”
13%of negative reviews mention “Functionality-Overall”
0.2%of orders come back
“Not very effective at all”
A buyer, on “Functionality-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Freddy Plush questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data