freddy plush
Skip itSoft demand (-38.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Great$19.36avg listing price — sweet spot $15–$100
Price range
Good$4.45–$42.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Brand share
Good70%top-5 brand share — brands hold most of the demand
Review moat
Okay1,678.79avg incumbent reviews — the moat a new listing must climb
Market size
Okay$127K$127K/yr · 334K searches
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-38.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, freddy plush is a $127K/yr Amazon United States market (334K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Jul–Aug–Sep–Oct–Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
freddy plush market data
- Units sold / yr
- 5K–6K
- avg 0–100/product
- Revenue / yr
- $97K–$116K
- units × avg price
- Conversion rate
- 2.0%
- Avg BSR
- #3,820
- Page quality
- 0%
- Prime
- 82%
- Sponsored
- 71%
- Out of stock
- 8.2%
- Avg brand age
- 41 months
- Avg seller age
- 144 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
18 rising
Sellers
323
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
42%
Top 20: 84%
Open market
25%
- Bonine21%
- Jazwares20%
- Funko11%
- Dramamine10%
- Calvin Klein7%
- Bioworld5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -38.2% search growth over the last 90 days.Peak months: Jul, Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 8.3×
Top freddy plush search terms
- bonnie104K/yr
- bonnie fnaf69K/yr
- fnaf bonnie52K/yr
- toy bonnie51K/yr
- bonine kids15K/yr
- five nights at freddys bonnie21K/yr
- bonine for kids7K/yr
- bonnie five nights at freddys7K/yr
- fnaf toy bonnie8K/yr
Top freddy plush products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bonine Non-Drowsy Motion Sickness Relief Meclizine - Cruise Ship Essentials
Bonine$6.524.7★12,668 rev
Dramamine Motion Sickness Chewable for Kids Prevent & Relieve Motion Sickness Dizziness & Nausea Grape-Flavored Tablets 8 Count
Dramamine$4.454.8★765 rev
Calvin Klein Mens Bonnie Floral Blue One Size
Calvin Klein$32.124.8★73 rev
Jazwares Five Nights at Freddys Toy Bonnie - 5-Inch Articulated Figure with Jumpscare Feature and Glow-in-The-Dark Eyes
Jazwares$15.204.5★382 rev
Five Nights at Freddys Endo-Series Collector Figure - 6-Inch Endo-1 with Swapable Toy Bonnie and System Error Toy Bonnie Parts
Jazwares$37.044.3★81 rev
Newest
by launch dateFive Nights at Freddys Endo-Series Collector Figure - 6-Inch Endo-1 with Swapable Toy Bonnie and System Error Toy Bonnie Parts
Jazwares$37.0481 rev
Bonine 48 ct. Non Drowsy Motion Sickness Relief Sea Sickness Car Sickness Nausea & Vomiting - Meclizine HCI 25mg Travel-Sized - Raspberry Chewable Tablets
Bonine$17.416,790 rev
Squishmallows Original Five Nights at Freddys 10in Classic Bonnie - Ultrasoft Official Jazwares Plush
Squishmallows$16.36129 rev
Five Nights at Freddys Classic Bonnie - 5-Inch Articulated Figure with Jumpscare Feature and Glow-in-The-Dark Eyes
Jazwares$15.19152 rev
Jazwares Five Nights at Freddys Toy Bonnie Plush - 8-Inch Stuffie with Soft Material and Glow-in-The-Dark Eyes
Jazwares$17.3091 rev
Trending
90-day click momentum
FNAF Film Style Group T-Shirt Creepy Animatronics Chica Bonnie Freddy Fazbears Pizza Black Fitted Tee-X-Large
Five Nights at Freddy's$19.944.6★
3 PCS Kids Bonnets for Girls Silk Bonnet for Kid Sleeping Toddler Bonnet for Boys and Girls
Himoswis$9.964.6★
Calvin Klein Mens Bonnie Floral Blue One Size
Calvin Klein$32.124.8★
Doitory Satin Silk Bonnet for Sleeping Double Layer Silk Sleep Cap for Men & Women Soft Satin Lined Bonnet for Natural & Curly Hair(Black)
Doitory$9.614.5★
Five Nights at Freddys Endo-Series Collector Figure - 6-Inch Endo-1 with Swapable Toy Bonnie and System Error Toy Bonnie Parts
Jazwares$37.044.3★
What buyers say about freddy plush
What buyers praise and complain about, mined from review topics.What buyers love
“Effective for sure”
“Amazing quality”
“Arrived as described”
“Great deal”
“Works for dizziness”
“It is chewable”
“They are soft”
“Fits Perfectly”
“They are super easy to put on, and no mess”
“They love the grape flavor”
What buyers complain about
“Not very effective at all”
“No sleepiness with it”
“Doesnt fit”
“CHEAPLY MADE”
“Break Easily”
“Slip and Slide”
“better priced then in stores”
“Break Easily”
“The taste is a chewable berry flavor, not great,”
“Meclizine still causes drowsiness and can cause dangerous interactions with certain prescription and OTC medicine”
Top return reasons
Common questions
- Is freddy plush profitable to sell on Amazon United States?
- The niche generates $127K/yr across 34 tracked products. 11 of 13 products launched in the last 360 days are still selling. 90-day search growth is -38.2%. Flapen's verdict: Skip it (47/100).
- How competitive is the freddy plush niche?
- 18 brands and 323 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 70% of demand.
- What do buyers complain about in freddy plush?
- Top complaints mined from reviews: Functionality-Overall, Sleep Quality, Size-Overall. The return rate is 0.2%.
- When does demand for freddy plush peak?
- Demand peaks in Jul–Aug–Sep–Oct–Nov–Dec; the busiest month runs 8.3× the quietest.
- What does it cost to enter the freddy plush niche?
- Listings span $4.45–$42.97; the average listing price is $19.36 (sweet spot $15–$100). The average incumbent carries 1,679 reviews — the moat a new listing must climb.