frankincense essential oil roll on
Skip itA small market ($22K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Price range
Great$7.98–$69.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.18avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay1,893.45avg incumbent reviews — the moat a new listing must climb
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Growth
Okay+3.3%90-day search growth — must beat 0% to launch
Market size
Bad$22K$22K/yr · 19K searches
According to Flapen's Amazon United States niche tracking, frankincense essential oil roll on is a $22K/yr Amazon United States market (19K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Jul–Aug–Sep–Oct. Verdict: Skip it — 48/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
frankincense essential oil roll on market data
- Units sold / yr
- 2K–3K
- avg 100–250/product
- Revenue / yr
- $30K–$38K
- units × avg price
- Conversion rate
- 7.5%
- Avg BSR
- #179
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 1.6%
- Avg brand age
- 43 months
- Avg seller age
- 168 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
11 rising
Sellers
38
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
13%
- Silk Road Organic26%
- Nexon Botanics18%
- Vitality16%
- Fiora Naturals12%
- Herbal Mana10%
- Plant Therapy5%
- Open — no brand owns it (5 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +3.3% search growth over the last 90 days.Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 9.6×
Top frankincense essential oil roll on search terms
- frankincense essential oil roll on7K/yr
- frankincense roll on8K/yr
- frankincense oil roll on2K/yr
- frankincense essential oil roller2K/yr
- roll on frankincense oil for pain relief2K/yr
Top frankincense essential oil roll on products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Silk Road Organic Frankincense Serrata Essential Oil Roll on | 100% Pure USDA Certified Aromatherapy Roller to Soothe Body & Mind (10 ml)
Silk Road Organic$12.614.4★7,108 rev
Frankincense Essential Oil Roll-On Blend 10 ml - Pure Natural Oil with Grapeseed for Aromatherapy & Skin Care - Nexon Botanics
Nexon Botanics$8.534.4★4,174 rev
Frankincense Roll On Pre-Diluted Frankincense Oil Essential Oil for Joints Muscles & Skin Care Aromatherapy Roller Frankincense Roller Ball Fast Absorbing Formula by Fiora Naturals
Fiora Naturals$9.904.6★3,487 rev
Vitality Extracts Frank+ Helichrysum Essential Oil Blend - 10ml Roll-On Frankincense Boswellia Seratta Aromatherapy Soft Skin Relief from Daily Aches & Soreness Natural
Vitality$16.534.6★121 rev
Vitality Extracts Frankincense Essential Oil - 10ml Roll-on Boswellia Serrata Aromatherapy Skin Care Natural Calm Stress Relief Yoga
Vitality$15.304.5★743 rev
Newest
by launch date
Organic Frankincense and Castor Oil Roll On Eye Roller - 100% Pure and Natural Oil for Face Dark Circles Under Eye Eyelashes Eyebrows Hair Body & Skin Care Moisturizer Hexane Free 10 ml
TRUÉ PURSUÉ$7.9852 rev
Frankincense Reserve Essential Oil Roll-On 30mL (1 fl oz) Deep Resin Blend with CO2 Extracts Pre-Diluted in Fractionated Coconut Oil (FCO) Oil-Based Alcohol-Free Aromatherapy Roller
Herbal Mana$19.715 rev
Frankincense & Myrrh Essential Oil Roll-On 30 mL (1 fl oz) Pre-Diluted Aromatherapy Rollerball in Fractionated Coconut Oil (FCO) Alcohol-Free Pulse Point Oil Roller
Herbal Mana$16.0863 rev
Frankincense Essential Oil Roll-On 30mL (1 fl oz) Pre-Diluted in Fractionated Coconut Oil (FCO) Oil-Based Alcohol-Free Aromatherapy Roller
Herbal Mana$13.9752 rev
Frankincense Roll On Pre-Diluted Frankincense Oil Essential Oil for Joints Muscles & Skin Care Aromatherapy Roller Frankincense Roller Ball Fast Absorbing Formula by Fiora Naturals
Fiora Naturals$9.903,487 rev
Trending
90-day click momentumOrganic Frankincense and Castor Oil Roll On Eye Roller - 100% Pure and Natural Oil for Face Dark Circles Under Eye Eyelashes Eyebrows Hair Body & Skin Care Moisturizer Hexane Free 10 ml
TRUÉ PURSUÉ$7.984.4★
Frankincense Reserve Essential Oil Roll-On 30mL (1 fl oz) Deep Resin Blend with CO2 Extracts Pre-Diluted in Fractionated Coconut Oil (FCO) Oil-Based Alcohol-Free Aromatherapy Roller
Herbal Mana$19.715.0★
Frankincense Roll On Pre-Diluted Frankincense Oil Essential Oil for Joints Muscles & Skin Care Aromatherapy Roller Frankincense Roller Ball Fast Absorbing Formula by Fiora Naturals
Fiora Naturals$9.904.6★
Vitality Extracts Frank+ Helichrysum Essential Oil Blend - 10ml Roll-On Frankincense Boswellia Seratta Aromatherapy Soft Skin Relief from Daily Aches & Soreness Natural
Vitality$16.534.6★
Frankincense Essential Oil Roll-On 30mL (1 fl oz) Pre-Diluted in Fractionated Coconut Oil (FCO) Oil-Based Alcohol-Free Aromatherapy Roller
Herbal Mana$13.974.0★
What buyers say about frankincense essential oil roll on
What buyers praise and complain about, mined from review topics.What buyers love
“the fragrance is so beautiful”
“Excellent product”
“Ease of use”
“Great application”
“it does the job”
“Reasonably priced”
“It is moisturizing”
“Last forever and its good on my knee pain”
“Cute size”
“Just as advertised”
What buyers complain about
“Heavy scent”
“doesnt work as advertised”
“Small container”
“very expensive”
“doesn't stay oily”
“has developed a rash”
“The product is not as advertised I have used it for a week”
“wish it lasted longer”
“Im not familiar with the MCT oil that is the third ingredient in this product”
“hurt my right knee”
Top return reasons
Common questions
- Is frankincense essential oil roll on profitable to sell on Amazon United States?
- The niche generates $22K/yr across 20 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is +3.3%. Flapen's verdict: Skip it (48/100).
- How competitive is the frankincense essential oil roll on niche?
- 11 brands and 38 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in frankincense essential oil roll on?
- Top complaints mined from reviews: Smell, Functionality-Overall, Size-Overall. The return rate is 0.5%.
- When does demand for frankincense essential oil roll on peak?
- Demand peaks in Jul–Aug–Sep–Oct; the busiest month runs 9.6× the quietest.
- What does it cost to enter the frankincense essential oil roll on niche?
- Listings span $7.98–$69.01; the average listing price is $15.18 (sweet spot $15–$100). The average incumbent carries 1,893 reviews — the moat a new listing must climb.