Frankincense and Myrrh

Shoppers searched for this 601K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $757K a year.

Searches, last 12 months

601K

Growth, 90 days vs prior 90

-1.8%

Conversion, latest week

6.4%

Market size, estimated

$757Ka year

Peak month

October1.5× the quietest month

Top search term

frankincense and myrrh479K searches a year

Listings sell for $19.82 on average, from $6.99 to $76.19. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 750 to 1,000 of them. At $19.82 that is $15K to $20K a year per listing.

Average price

$19.82inside the $15 to $100 sweet spot

Price range

$6.99–$76.19

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

750–1,000

Revenue per listing a year

$15K–$20K

Returns

0.6%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #141 within Aromatherapy. It carries 3,628 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

4.8%

Average rank

#141in Aromatherapy

Average rating

4.42 starsAmazon United States average 4.42 stars

Average reviews

3,628per listing

Listings tracked

45

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months

5

Successful launches

2Amazon's first-year sales bar

Average brand age

62 months