Fragrance Free Baby Wash

Shoppers searched for this 614K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.4% of those searches ended in a purchase. Searches in the last 90 days moved -14.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.7M a year.

Searches, last 12 months

614K

Growth, 90 days vs prior 90

-14.9%

Conversion, latest week

16.4%

Market size, estimated

$1.7Ma year

Peak month

July1.5× the quietest month

Top search term

cerave baby wash & shampoo273K searches a year

Listings sell for $17.07 on average, from $8.57 to $37.06. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 15,000 to 20,000 of them. At $17.07 that is $256K to $341K a year per listing.

Average price

$17.07inside the $15 to $100 sweet spot

Price range

$8.57–$37.06

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

100K–125K

Units per listing a year

15,000–20,000

Revenue per listing a year

$256K–$341K

Returns

0.5%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #121 within Baby & Child Care. It carries 13,347 reviews at 4.80 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#121in Baby & Child Care

Average rating

4.80 starsAmazon United States average 4.42 stars

Average reviews

13,347per listing

Listings tracked

7

The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

78 months