fp insoles
Worth a lookShows a $8.1M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible$8.1M$8.1M/yr · 6.9M searches
Avg price
Great$16.19avg listing price — sweet spot $15–$100
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Returns
Great2.0%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$4.90–$29.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Growth
Bad-2.6%90-day search growth — must beat 0% to launch
Brand share
Bad90%top-5 brand share — brand-locked demand
Review moat
Bad22,515.04avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, fp insoles is a $8.1M/yr Amazon United States market (6.9M searches/yr). The top 5 brands hold 90% of demand. Verdict: Worth a look — 57/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
fp insoles market data
- Units sold / yr
- 500K–600K
- avg 15,000–20,000/product
- Revenue / yr
- $8.1M–$9.7M
- units × avg price
- Conversion rate
- 7.2%
- Avg BSR
- #44
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 50 months
- Avg seller age
- 153 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
98
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
58%
Top 20: 94%
Open market
7%
- Dr. Scholl's61%
- DWTWLE14%
- WALK·HERO COMFORT AND SUPPORT9%
- CRUVHEAL4%
- Psveb3%
- ENLOPQ3%
- Open — no brand owns it (3 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top fp insoles search terms
- insoles men1.2M/yr
- insoles824K/yr
- dr scholls inserts for men643K/yr
- shoe inserts men718K/yr
- shoe insoles492K/yr
- shoe inserts459K/yr
- dr scholls402K/yr
- plantillas para zapatos de hombre357K/yr
- boot insoles for men307K/yr
- arch support inserts for men337K/yr
Top fp insoles products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dr. Scholls Work All-Day Superior Comfort Insoles (with) Massaging Gel Men 1 Pair Trim to Fit
Dr. Scholl's$12.584.5★60,317 rev
DWTWLE 4D Cloud Insoles for Men and Women Insoles Men Super Soft Anti-Fatigue Shock Absorption Relieve Foot Pain (Black Men: US 7-11)
DWTWLE$9.804.3★6,003 rev
Dr. Scholls Heavy Duty Support Insole Orthotics Big & Tall 200lbs+ Wide Feet Shock Absorbing Arch Support Distributes Pressure Trim to Fit Inserts Work Boots & Shoes Men Size 8-14 1 Pair
Dr. Scholl's$14.504.4★87,306 rev
Dr. Scholls Extra Comfort Support Insoles Men Size 8-14 1 Pair: All-Day Comfort Shoe Inserts with Massaging Gel for Big & Tall Men 200lbs+ Wide Feet - Arch Support Inserts for Men Trim to Fit
Dr. Scholl's$14.354.4★25,063 rev
Dr. Scholls Energizing Comfort Mens Everyday Insoles with Massaging Gel - Clinically Proven All-Day Energy and Comfort Inserts with Patented Triple Gel Design - Shock Absorbing Arch Support
Dr. Scholl's$12.464.3★26,930 rev
Newest
by launch date
Professional Heavy Duty Support Pain Relief Orthotics - Over 230+ lbs Plantar Fasciitis Medium Arch Support Insoles for Women and Men Flat Feet Orthotic Insert Work Boot Shoe Insole
Psveb$24.16815 rev
DWTWLE 4D Cloud Insoles for Men Memory Foam Cloud Insoles Super Soft Anti-Fatigue Shock Absorption Relieve Foot Pain (Black US 11-13)
DWTWLE$11.416,003 rev
DWTWLE 4D Cloud Insoles for Men and Women Insoles Men Super Soft Anti-Fatigue Shock Absorption Relieve Foot Pain (Black Men: US 7-11)
DWTWLE$9.806,003 rev
WalkHero Heavy Duty Pain Relief Insoles 220+lbs High Arch Support Orthotics Inserts for Plantar Fasciitis Flat Feet Pronation and Heel Pain (Mens 8-8.5 | Womens 10-10.5 Coral Green)
WALK·HERO COMFORT AND SUPPORT$16.462,455 rev
4D Cloud-Like Comfort Soles for Men - Soft Memory Foam Cushioning Insoles - Trim to Fit Steppers Insoles with Arch Support for Foot Pain Relief and Fatigue Reduction(US M 7.5-10.5)
ENLOPQ$11.453,699 rev
Trending
90-day click momentumDWTWLE 4D Cloud Insoles for Men Memory Foam Cloud Insoles Super Soft Anti-Fatigue Shock Absorption Relieve Foot Pain (Black US 11-13)
DWTWLE$11.414.3★
Professional Heavy Duty Support Pain Relief Orthotics - Over 230+ lbs Plantar Fasciitis Medium Arch Support Insoles for Women and Men Flat Feet Orthotic Insert Work Boot Shoe Insole
Psveb$24.164.5★
Plantar Fasciitis Insoles for Men Women - Orthotics Inserts Shoe Insoles Arch Support Flat Feet Inserts Work Boot Insoles for Standing All Day (Mens 9-9 1/2 | Womens 11-11 1/2)
WALK·HERO COMFORT AND SUPPORT$18.084.3★
WalkHero Heavy Duty Pain Relief Insoles 220+lbs High Arch Support Orthotics Inserts for Plantar Fasciitis Flat Feet Pronation and Heel Pain (Mens 8-8.5 | Womens 10-10.5 Coral Green)
WALK·HERO COMFORT AND SUPPORT$16.464.4★
CRUVHEAL 220+ lbs Plantar Fasciitis High Arch Support Insoles Men Women - Orthotic Shoe Inserts - Boot Work Shoe Insole (M Black)
CRUVHEAL$29.314.3★
What buyers say about fp insoles
What buyers praise and complain about, mined from review topics.What buyers love
“Amazingly comfortable”
“Fits like a glove”
“EXCELLENT PRODUCT”
“Great value”
“Fluffy”
“Very good cushioning”
“As advertised”
“no foot pain”
“Reliable/Durable”
“Easy to use”
What buyers complain about
“Hurt feet”
“Not Comfortable”
“Did not last”
“Not thick”
“too narrow”
“it seems their quality has gone down the tubes”
“Not very well cushioned”
“Little pricey”
“False advertising”
“Not even that soft”
Top return reasons
Common questions
- Is fp insoles profitable to sell on Amazon United States?
- The niche generates $8.1M/yr across 24 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -2.6%. Flapen's verdict: Worth a look (57/100).
- How competitive is the fp insoles niche?
- 9 brands and 98 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in fp insoles?
- Top complaints mined from reviews: Pain Relief-Overall, Comfort-Overall, Durability. The return rate is 2.0%.
- When does demand for fp insoles peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the fp insoles niche?
- Listings span $4.90–$29.33; the average listing price is $16.19 (sweet spot $15–$100). The average incumbent carries 22,515 reviews — the moat a new listing must climb.