Fortify
FailThe top 5 brands take 100% of clicks, so Fortify is a Fail.
- Flapen Score
- 45 / 100Ranks 9,665 of 14,768 Health & Household niches · −4 vs the category median of 4945
- Market size
- $43K/yr45K searches / yr
- 90-day growth
- +29.1%search demand this quarter
- Competition
- 73%top-5 click share · 3 brands · 306 sellers
Flapen Score
Fortify against its category
The dotted line is the Health & Household average. Past it, Fortify is stronger. Inside it, weaker.
Market
The Fortify market on Amazon at a glance
Shoppers on Amazon United States searched for Fortify 45K times last year and spent an estimated $43K. All 3 brands take every click. Demand peaks in Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 5.3% of those searches ended in a purchase.
Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved +29.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $43K a year.
- Searches, last 12 months
- 45K
- Growth, 90 days vs prior 90
- +29.1%
- Conversion, latest week
- 5.3%
- Market size, estimated
- $43Ka year
- Peak month
- December1.7× the quietest month
- Top search term
- fortify20K searches a year
02 · Price
A sale here is worth $18.44.
Listings sell for $18.44 on average, from $8.70 to $46.80. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $18.44 that is $5K to $9K a year per listing.
- Average price
- $18.44inside the $15 to $100 sweet spot
- Price range
- $8.70–$46.80
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $5K–$9K
- Returns
- 0.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
87% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 13.6% of listings are out of stock. The average listing ranks #1,583 within Digestive Supplements. It carries 1,106 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 93%
- Out of stock, average day
- 13.6%
- Average rank
- #1,583in Digestive Supplements
- Average rating
- 4.49 starsAmazon United States average 4.42 stars
- Average reviews
- 1,106per listing
- Listings tracked
- 15
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 60 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 60 months
Products
Top Fortify products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Natures Way Fortify Womens Probiotic 30 Billion CFU Daily Multi-Strain Probiotic for Digestive Vaginal and Immune Support* Once-Daily Capsule No Refrigeration Required 30 Capsules
- Price
- $16.45
- Rating
- 4.7/5
- Reviews
- 4,608
- Age
- 11y ago

Natures Way Fortify Daily Pre+Probiotic Adults 50+ for Men & Women 30 Billion Live Cultures Colon Digestive and Immune Health Support* Supplement 30 Capsules
- Price
- $15.60
- Rating
- 4.7/5
- Reviews
- 2,029
- Age
- 10y ago

Natures Way Fortify Extra Strength Womens Probiotic 50 Billion CFU Potent Multi-Strain Probiotic for Digestive Vaginal and Immune Support* Once-Daily Capsule 30 Capsules
- Price
- $18.53
- Rating
- 4.7/5
- Reviews
- 2,985
- Age
- 9y ago

Natures Way Extra Strength(1) Fortify Probiotic Probiotics for Digestive Health Prebiotics 50 Billion Live Cultures Digestive & Immune Health Support* 30 Capsules
- Price
- $20.29
- Rating
- 4.7/5
- Reviews
- 1,149
- Age
- 9y ago

Natures Way Fortify Daily Pre+Probiotic Adult 30 Billion Probiotics for Immune and Digestive Health Support* 30 Billion Live Cultures 30 Capsules (Packaging May Vary)
- Price
- $16.09
- Rating
- 4.7/5
- Reviews
- 883
- Age
- 11y ago
Trending
estimated 90-day click momentum
Fortify Skincare Face Mask with Retinol and Collagen - Dermatologist Tested Anti Aging - Firming & Barrier Protecting - 3-in-1: Detox - Treat- Boost - Clean Beauty Korean Skin Care 10 Sheet Masks
- Price
- $12.84
- Rating
- 4.3/5
- Reviews
- 75
- Age
- 1y ago

Natures Way Fortify Optima Probiotic for Adults 50+ 50 Billion Live Cultures Supports Digestive Balance Colon & Immune Health* No Refrigeration Needed 30 Capsules (Packaging May Vary)
- Price
- $29.95
- Rating
- 4.5/5
- Reviews
- 258
- Age
- 11y ago

Fortify Skincare Under Eye Cream - Puffy Eyes and Dark Circles Treatment - Peptides Hyaluronic Acid & Squalane - 3-in-1: Detox Treat Boost - Dermatologist Tested - Anti-Aging Korean Skincare - 2 Pk
- Price
- $16.85
- Rating
- 4.2/5
- Reviews
- 466
- Age
- 1y ago

Fortify Skincare Under Eye Cream With Caffeine & Peptides 3-In-1: Detox Treat Boost Reduces Puffiness Dark Circles & Wrinkles Dermatologist Tested Korean Skin Care 95% Natural 1 FL OZ
- Price
- $8.70
- Rating
- 4.2/5
- Reviews
- 466
- Age
- 1y ago

Natures Way Extra Strength(1) Fortify Probiotic Probiotics for Digestive Health Prebiotics 50 Billion Live Cultures Digestive & Immune Health Support* 30 Capsules
- Price
- $20.29
- Rating
- 4.7/5
- Reviews
- 1,149
- Age
- 9y ago
Newest
by launch date
Fortify Skincare Niacinamide & Hyaluronic Acid Face Mist 3-in-1: Detox Treat Boost Hydrating Soothing Anti-Aging Facial Spray Dermatologist Tested Korean Skin Care Clean Beauty 2.87 Oz
- Price
- $8.88
- Rating
- 4.3/5
- Reviews
- 923
- Age
- 1y ago

Fortify Skincare Face Mask with Retinol and Collagen - Dermatologist Tested Anti Aging - Firming & Barrier Protecting - 3-in-1: Detox - Treat- Boost - Clean Beauty Korean Skin Care 10 Sheet Masks
- Price
- $12.84
- Rating
- 4.3/5
- Reviews
- 75
- Age
- 1y ago

Fortify Skincare Facial Cleanser with Hyaluronic & Salicylic Acid 3-in-1: Detox Treat Boost Foaming Face Wash For Oily & Acne-Prone Skin Dermatologist Tested Clean Beauty 5.07 Fl Oz
- Price
- $12.39
- Rating
- 4.4/5
- Reviews
- 617
- Age
- 1y ago

Fortify Skincare Foaming Facial Cleanser with Hyaluronic Acid + Salicylic Acid - 3-in-1: Detox Treat Boost - Deep Purifying & Hydrating Face Wash - Dermatologist Tested All Skin Types - 2 Pack
- Price
- $19.41
- Rating
- 4.4/5
- Reviews
- 617
- Age
- 1y ago

Fortify Skincare Under Eye Cream With Caffeine & Peptides 3-In-1: Detox Treat Boost Reduces Puffiness Dark Circles & Wrinkles Dermatologist Tested Korean Skin Care 95% Natural 1 FL OZ
- Price
- $8.70
- Rating
- 4.2/5
- Reviews
- 466
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 73% of clicks. A locked shelf that new listings rarely crack.
Brands
3 flat
Sellers
306
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
73%
Top 20: 100%
Open market
0%
- Nature's Way76%
- Fortify Skincare22%
- LEGION2%
Demand
Fortify search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.7×
Search terms
Top Fortify search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- fortify20K/yr
- fortify probiotic21K/yr
- fortify 30 billion probiotic4K/yr
Reviews and returns
What reviews say buyers love and hate about Fortify
We read the reviews and the return reasons for every product selling here.
“it smelled weird”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
23 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fortify questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









