forks and spoons
Launch itA $1.1M/yr market growing +1.6% this quarter with returns at 0.5% — clears our launch bar.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Great$21.09avg listing price — sweet spot $15–$100
Brand share
Great48%top-5 brand share — no brand owns this niche
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Market size
Great$1.1M$1.1M/yr · 634K searches
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Price range
Good$2.78–$127.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,030.85avg incumbent reviews — the moat a new listing must climb
Growth
Okay+1.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, forks and spoons is a $1.1M/yr Amazon United States market (634K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Jul. Verdict: Launch it — 66/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
forks and spoons market data
- Units sold / yr
- 50K–60K
- avg 1,500–2,000/product
- Revenue / yr
- $1.1M–$1.3M
- units × avg price
- Conversion rate
- 8.5%
- Avg BSR
- #37
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 0.0%
- Avg brand age
- 54 months
- Avg seller age
- 158 days
Competition & brand share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
29 rising
Sellers
48
Top-5 brand share
48%
Top 20: 92%
Top-5 click share
41%
Top 20: 82%
Open market
45%
- Amazon Basics11%
- MUTNITT11%
- Unokit10%
- MOACOCK9%
- KUIHT7%
- Scent Time7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.6% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 1.6×
Top forks and spoons search terms
- forks and spoons321K/yr
- spoons and forks110K/yr
- oneida71K/yr
- fork and spoon19K/yr
- sterling silver flatware12K/yr
- oneida flatware set for 815K/yr
- onida silverware sets11K/yr
- spoons and forks silverware5K/yr
- fork spoon8K/yr
- pfaltzgraff silverware sets6K/yr
Top forks and spoons products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
16 Pcs Forks and Spoons Silverware Set Food Grade Stainless Steel Flatware Cutlery Set for Home Kitchen and Restaurant Mirror Polished Dishwasher Safe - 8 Dinner Fork(8 inch) and 8 Teaspoon(6.5 inch)
MUTNITT$10.134.6★5,425 rev
Unokit 24-Piece Spoons and Forks Set Silverware Set - Forks and Spoons Food Grade Stainless Steel Silverware for Home Kitchen and Restaurant 12-Fork and 12-Spoon Mirror Polished&Dishwasher Safe
Unokit$13.504.5★2,463 rev
MOACOCK 100 Count Plastic Silverware Heavy Weight Plastic Forks Spoons Disposable Utensils Cutlery Set for Wedding Party Supplies Everyday Use
MOACOCK$8.324.8★2,821 rev
12 Pcs Spoons and Forks Set Top Food Grade Stainless Steel Forks and Spoons Silverware Set Forks and Spoons Cutlery Set Mirror Finish & Dishwasher Safe
Scent Time$7.124.6★593 rev
24-Piece Forks and Spoons Silverware Set Spoons and Forks Food Grade Stainless Steel Flatware Cutlery Set for Home Kitchen and Restaurant Mirror Polished & Dishwasher Safe
KUIHT$10.184.5★921 rev
Newest
by launch date
Amazon Basics Disposable Everyday White Forks & Spoons 100 Count
Amazon Basics$4.9599 rev
Lamosi 360 Count Extra Heavy Duty Clear Plastic Forks and Spoons 180 Forks 180 Spoons Disposable Plastic Silverware BPA-Free Heat Resistant for Wedding Party Supplies
Lamosi$20.72182 rev
Stapava 20 Piece Silverware Set Food-Grade Stainless Steel Flatware Sets for 4 Mirror Polished Cutlery Utensil Sets Include Dinner Knives Spoons and Forks Set Dishwasher Safe for Home Restaurant
Stapava$13.181,215 rev
Forks and spoons silverware set 24pcs black spoons and forks set Durable Dishwasher Safe black silverware for home kitchen stainless steel
MNLWSP$23.0577 rev
24-Piece Forks and Spoons Silverware Set Spoons and Forks Food Grade Stainless Steel Flatware Cutlery Set for Home Kitchen and Restaurant Mirror Polished & Dishwasher Safe
KUIHT$10.18921 rev
Trending
90-day click momentumAmazon Basics Disposable Everyday White Forks & Spoons 100 Count
Amazon Basics$4.954.7★
24-Piece Forks and Spoons Silverware Set Spoons and Forks Food Grade Stainless Steel Flatware Cutlery Set for Home Kitchen and Restaurant Mirror Polished & Dishwasher Safe
KUIHT$10.184.5★
Lamosi 360 Count Extra Heavy Duty Clear Plastic Forks and Spoons 180 Forks 180 Spoons Disposable Plastic Silverware BPA-Free Heat Resistant for Wedding Party Supplies
Lamosi$20.724.8★
Stapava 20 Piece Silverware Set Food-Grade Stainless Steel Flatware Sets for 4 Mirror Polished Cutlery Utensil Sets Include Dinner Knives Spoons and Forks Set Dishwasher Safe for Home Restaurant
Stapava$13.184.6★
Forks and spoons silverware set 24pcs black spoons and forks set Durable Dishwasher Safe black silverware for home kitchen stainless steel
MNLWSP$23.054.6★
What buyers say about forks and spoons
What buyers praise and complain about, mined from review topics.What buyers love
“Quality is consistent”
“affordable price”
“Not flimsy”
“Durable product”
“AS ADVERTISED”
“Had a nice heavy feel”
“The silverware is extremely lightweight”
“Comes in handy”
“Love the size”
“Dishwasher safe”
What buyers complain about
“Cheap quality”
“Too big”
“Rust spots”
“Kinda of flimsy”
“Almost every other one has broken so far”
“I wanted thicker with more substance”
“These pieces were heavier”
“Beware of sharp spoons”
“not really black black”
“so these don't seem like a great value to me”
Top return reasons
Common questions
- Is forks and spoons profitable to sell on Amazon United States?
- The niche generates $1.1M/yr across 39 tracked products. 9 of 9 products launched in the last 360 days are still selling. 90-day search growth is +1.6%. Flapen's verdict: Launch it (66/100).
- How competitive is the forks and spoons niche?
- 29 brands and 48 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 48% of demand.
- What do buyers complain about in forks and spoons?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Rusts/Corrodes. The return rate is 0.5%.
- When does demand for forks and spoons peak?
- Demand peaks in Jul; the busiest month runs 1.6× the quietest.
- What does it cost to enter the forks and spoons niche?
- Listings span $2.78–$127.73; the average listing price is $21.09 (sweet spot $15–$100). The average incumbent carries 2,031 reviews — the moat a new listing must climb.