Forks and Spoons
PassForks and Spoons scores 66 out of 100, a Pass. Shoppers spend an estimated $1.1M a year here, search demand grew +1.6% this quarter, and an estimated 0.5% of orders come back.
- Flapen Score
- 66 / 100Top 3% of 14,768 Health & Household niches · +17 vs the category median of 4966
- Market size
- $1.1M/yr634K searches / yr
- 90-day growth
- +1.6%search demand this quarter
- Competition
- 41%top-5 click share · 29 brands · 48 sellers
Flapen Score
Forks and Spoons against its category
The dotted line is the Health & Household average. Past it, Forks and Spoons is stronger. Inside it, weaker.
Market
The Forks and Spoons market on Amazon at a glance
Shoppers on Amazon United States searched for Forks and Spoons 634K times last year and spent an estimated $1.1M. The top 5 brands take 48% of clicks. Demand peaks in Jul. Flapen scores it 66 out of 100, a Pass.
01 · Demand
An estimated 8.5% of those searches ended in a purchase.
Shoppers searched for this 634K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.5% of those searches ended in a purchase. Searches in the last 90 days moved +1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.
- Searches, last 12 months
- 634K
- Growth, 90 days vs prior 90
- +1.6%
- Conversion, latest week
- 8.5%
- Market size, estimated
- $1.1Ma year
- Peak month
- July1.6× the quietest month
- Top search term
- forks and spoons321K searches a year
02 · Price
A sale here is worth $21.09.
Listings sell for $21.09 on average, from $2.78 to $127.73. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,500 to 2,000 of them. At $21.09 that is $32K to $42K a year per listing.
- Average price
- $21.09inside the $15 to $100 sweet spot
- Price range
- $2.78–$127.73
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $32K–$42K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #37 within Disposable Plates, Bowls & Cutlery. It carries 2,031 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #37in Disposable Plates, Bowls & Cutlery
- Average rating
- 4.63 starsAmazon United States average 4.42 stars
- Average reviews
- 2,031per listing
- Listings tracked
- 39
04 · Newcomers
9 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 9
- Successful launches
- 9Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Forks and Spoons products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
29 rising
Sellers
48
Top-5 brand share
48%
Top 20: 92%
Top-5 click share
41%
Top 20: 82%
Open market
45%
- Brand 111%
- Brand 211%
- Brand 310%
- Brand 49%
- Brand 57%
- Brand 67%
Demand
Forks and Spoons search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 1.6×
Search terms
Top Forks and Spoons search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- forks and spoons321K/yr
- spoons and forks110K/yr
- oneida71K/yr
- fork and spoon19K/yr
- sterling silver flatware12K/yr
- oneida flatware set for 815K/yr
- onida silverware sets11K/yr
- spoons and forks silverware5K/yr
- fork spoon8K/yr
- pfaltzgraff silverware sets6K/yr
Reviews and returns
What reviews say buyers love and hate about Forks and Spoons
We read the reviews and the return reasons for every product selling here.
“Cheap quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Forks and Spoons questions
Answered from the same tracked data.









