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54

forks

Worth a look

Shows a $11.0M/yr market, but a concentrated shelf (top 5 take 79% of clicks) keeps it on the watch list.

Market size 100Growth 42Conversion 100Competition 18Returns 98Price range 47Avg price 34Brand share 27Review moat 26Quality gap 20

Market size

Incredible$11.0M

$11.0M/yr · 5.5M searches

Conversion

Incredible20.1%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Price range

Okay$3.12–$25.73

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+13.4%

90-day search growth — must beat 0% to launch

Avg price

Okay$10.02

avg listing price — sweet spot $15–$100

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Review moat

Okay3,925.27

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad79%

top-5 click share — a locked-up shelf

According to Flapen's Amazon United States niche tracking, forks is a $11.0M/yr Amazon United States market (5.5M searches/yr). The top 5 brands hold 89% of demand. Demand peaks in May. Verdict: Worth a look — 54/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

forks market data

Units sold / yr
1.0M–1.0M
avg 80,000–100,000/product
Revenue / yr
$10.0M–$10.0M
units × avg price
Conversion rate
20.1%
Avg BSR
#36
Page quality
0%
Prime
100%
Sponsored
91%
Out of stock
6.5%
Avg brand age
57 months
Avg seller age
161 days

Competition & brand share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 falling

Sellers

19

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

6%

  • Amazon Basics62%
  • MUTNITT9%
  • WISKEMA7%
  • Dealusy6%
  • BRIOUT5%
  • Glad5%
  • Open — no brand owns it (2 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +13.4% search growth over the last 90 days.
100K60KHoliday '24Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 1.6×

Top forks search terms

  • plastic forks1.7M/yr
  • forks1.6M/yr
  • forks stainless steel631K/yr
  • forks disposable268K/yr
  • disposable forks237K/yr
  • fork171K/yr
  • dinner forks138K/yr
  • clear plastic forks74K/yr
  • plastic forks heavy duty94K/yr
  • heavy duty plastic forks78K/yr
All search terms

Top forks products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$1.7M30%$3.3M45%$5.0M60%$6.6M1001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

What buyers say about forks

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall23%

“Excellent Quality”

Value For Money19%

“Great deal”

Strength14%

“Strong bag”

Durability8%

“have held up very well”

Advertised Vs Actual Product5%

“AS ADVERTISED”

Weight Heavy4%

“As advertised, these are heavy duty”

Weight Light4%

“Not too light or heavy”

Size-Overall3%

“not too small”

Thickness2%

“thick construction that doesn't bend or snap easily”

Ease Of Use2%

“Convenient”

What buyers complain about

Strength12%

“Cheap and flimsy”

Durability11%

“Not durable”

Size-Overall11%

“They are too small”

Quality-Overall10%

“Cheap quality”

Thickness7%

“very thin/not much curvature. compared to my other forks”

Sharpness7%

“Dangerously sharp”

Rusts/Corrodes6%

“rust easily”

Value For Money2%

“Waste of money”

Weight Heavy2%

“Heavy”

Weight Light1%

“Not heavy duty”

Top return reasons

Size-Overall27%
Quality-Overall18%
Value For Money10%
Strength7%
Thin7%
Advertised Vs Actual Product5%
Weight Light4%
Sharpness4%
Weight Heavy3%
Material Quality3%

Common questions

Is forks profitable to sell on Amazon United States?
The niche generates $11.0M/yr across 11 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +13.4%. Flapen's verdict: Worth a look (54/100).
How competitive is the forks niche?
8 brands and 19 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 89% of demand.
What do buyers complain about in forks?
Top complaints mined from reviews: Strength, Durability, Size-Overall. The return rate is 0.3%.
When does demand for forks peak?
Demand peaks in May; the busiest month runs 1.6× the quietest.
What does it cost to enter the forks niche?
Listings span $3.12–$25.73; the average listing price is $10.02 (sweet spot $15–$100). The average incumbent carries 3,925 reviews — the moat a new listing must climb.