Forks
MaybeShoppers spend an estimated $11.0M a year here. But the top 5 products take 79% of clicks, so Forks is a Maybe.
- Flapen Score
- 54 / 100Top 28% of 14,768 Health & Household niches · +5 vs the category median of 4954
- Market size
- $11.0M/yr5.5M searches / yr
- 90-day growth
- +13.4%search demand this quarter
- Competition
- 79%top-5 click share · 8 brands · 19 sellers
Flapen Score
Forks against its category
The dotted line is the Health & Household average. Past it, Forks is stronger. Inside it, weaker.
Market
The Forks market on Amazon at a glance
Shoppers on Amazon United States searched for Forks 5.5M times last year and spent an estimated $11.0M. The top 5 brands take 89% of clicks. Demand peaks in May. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 20.1% of those searches ended in a purchase.
Shoppers searched for this 5.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 20.1% of those searches ended in a purchase. Searches in the last 90 days moved +13.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $11.0M a year.
- Searches, last 12 months
- 5.5M
- Growth, 90 days vs prior 90
- +13.4%
- Conversion, latest week
- 20.1%
- Market size, estimated
- $11.0Ma year
- Peak month
- May1.6× the quietest month
- Top search term
- plastic forks1.7M searches a year
02 · Price
A sale here is worth $10.02.
Listings sell for $10.02 on average, from $3.12 to $25.73. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 80,000 to 100,000 of them. At $10.02 that is $802K to $1.0M a year per listing.
- Average price
- $10.02under the $15 to $100 sweet spot
- Price range
- $3.12–$25.73
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1,000,000 or moreAmazon's top range
- Units per listing a year
- 80,000–100,000
- Revenue per listing a year
- $802K–$1.0M
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #36 within Disposable Plates, Bowls & Cutlery. It carries 3,925 reviews at 4.68 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 100%
- Out of stock, average day
- 6.5%
- Average rank
- #36in Disposable Plates, Bowls & Cutlery
- Average rating
- 4.68 starsAmazon United States average 4.42 stars
- Average reviews
- 3,925per listing
- Listings tracked
- 11
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Forks products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
19
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
6%
- Brand 162%
- Brand 29%
- Brand 37%
- Brand 46%
- Brand 55%
- Brand 65%
- Open — no brand owns it (2 brands, 6%)
Demand
Forks search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May · busiest ÷ quietest = 1.6×
Search terms
Top Forks search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- plastic forks1.7M/yr
- forks1.6M/yr
- forks stainless steel631K/yr
- forks disposable268K/yr
- disposable forks237K/yr
- fork171K/yr
- dinner forks138K/yr
- clear plastic forks74K/yr
- plastic forks heavy duty94K/yr
- heavy duty plastic forks78K/yr
Reviews and returns
What reviews say buyers love and hate about Forks
We read the reviews and the return reasons for every product selling here.
“Cheap and flimsy”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Forks questions
Answered from the same tracked data.