Fork and Spoon
MaybeAn estimated 0.5% of orders come back. But the products selling today already average 4.6★, so Fork and Spoon is a Maybe.
- Flapen Score
- 63 / 100Top 6% of 14,768 Health & Household niches · +14 vs the category median of 4963
- Market size
- $186K/yr163K searches / yr
- 90-day growth
- +22.9%search demand this quarter
- Competition
- 38%top-5 click share · 35 brands · 48 sellers
Flapen Score
Fork and Spoon against its category
The dotted line is the Health & Household average. Past it, Fork and Spoon is stronger. Inside it, weaker.
Market
The Fork and Spoon market on Amazon at a glance
Shoppers on Amazon United States searched for Fork and Spoon 163K times last year and spent an estimated $186K. The top 5 brands take 41% of clicks. Flapen scores it 63 out of 100, a Maybe.
01 · Demand
An estimated 8.2% of those searches ended in a purchase.
Shoppers searched for this 163K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.2% of those searches ended in a purchase. Searches in the last 90 days moved +22.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $186K a year.
- Searches, last 12 months
- 163K
- Growth, 90 days vs prior 90
- +22.9%
- Conversion, latest week
- 8.2%
- Market size, estimated
- $186Ka year
- Peak month
- May1.5× the quietest month
- Top search term
- spoons and forks110K searches a year
02 · Price
A sale here is worth $13.92.
Listings sell for $13.92 on average, from $2.78 to $36.84. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $13.92 that is $3K to $7K a year per listing.
- Average price
- $13.92under the $15 to $100 sweet spot
- Price range
- $2.78–$36.84
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $3K–$7K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #38 within Disposable Plates, Bowls & Cutlery. It carries 2,727 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #38in Disposable Plates, Bowls & Cutlery
- Average rating
- 4.64 starsAmazon United States average 4.42 stars
- Average reviews
- 2,727per listing
- Listings tracked
- 44
04 · Newcomers
9 of last year's 10 launches cleared the first-year sales bar.
10 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 10
- Successful launches
- 9Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Fork and Spoon products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 38% of clicks. An open shelf where new products get seen.
Brands
35 rising
Sellers
48
Top-5 brand share
41%
Top 20: 87%
Top-5 click share
38%
Top 20: 78%
Open market
53%
- Brand 110%
- Brand 210%
- Brand 37%
- Brand 47%
- Brand 56%
- Brand 66%
Demand
Fork and Spoon search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Fork and Spoon search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- spoons and forks110K/yr
- silverware set for 226K/yr
- fork and spoon19K/yr
- silverware set small4K/yr
- small cutlery set4K/yr
Reviews and returns
What reviews say buyers love and hate about Fork and Spoon
We read the reviews and the return reasons for every product selling here.
“The length is somewhat short”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fork and Spoon questions
Answered from the same tracked data.