Is fork and spoon profitable to sell on Amazon United States?

The niche generates $186K/yr across 44 tracked products. 9 of 10 products launched in the last 360 days are still selling. 90-day search growth is +22.9%. Flapen's verdict: Worth a look (63/100).

How competitive is the fork and spoon niche?

35 brands and 48 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 41% of demand.

What do buyers complain about in fork and spoon?

Top complaints mined from reviews: Size-Overall, Strength, Quality-Overall. The return rate is 0.5%.

When does demand for fork and spoon peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the fork and spoon niche?

Listings span $2.78–$36.84; the average listing price is $13.92 (sweet spot $15–$100). The average incumbent carries 2,727 reviews — the moat a new listing must climb.

fork and spoon

Worth a look

Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Brand share

Great41%

top-5 brand share — no brand owns this niche

Conversion

Great8.2%

search→purchase rate — share of searches ending in a sale

Competition

Great38%

top-5 click share — an open shelf

Avg price

Good$13.92

avg listing price — sweet spot $15–$100

Price range

Good$2.78–$36.84

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+22.9%

90-day search growth — must beat 0% to launch

Review moat

Okay2,727.02

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$186K

$186K/yr · 163K searches

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, fork and spoon is a $186K/yr Amazon United States market (163K searches/yr). The top 5 brands hold 41% of demand. Verdict: Worth a look — 63/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

fork and spoon market data

Units sold / yr: 13K–15K; avg 250–500/product
Revenue / yr: $174K–$209K; units × avg price
Conversion rate: 8.2%
Avg BSR: #38
Page quality: 0%
Prime: 100%
Sponsored: 93%
Out of stock: 0.0%
Avg brand age: 47 months
Avg seller age: 165 days

Competition & brand share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Brands

35 rising

Sellers

Top-5 brand share

41%

Top 20: 87%

Top-5 click share

38%

Top 20: 78%

Open market

53%

MUTNITT10%
Unokit10%
Amazon Basics7%
MOACOCK7%
KUIHT6%
Scent Time6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +22.9% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top fork and spoon search terms

spoons and forks110K/yr +24.6%8.5% conv.
silverware set for 226K/yr +17.4%4.7% conv.
fork and spoon19K/yr +14.3%4.8% conv.
silverware set small4K/yr +36.4%2.9% conv.
small cutlery set4K/yr +29.4%2.9% conv.

All search terms

Top fork and spoon products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

16 Pcs Forks and Spoons Silverware Set Food Grade Stainless Steel Flatware Cutlery Set for Home Kitchen and Restaurant Mirror Polished Dishwasher Safe - 8 Dinner Fork(8 inch) and 8 Teaspoon(6.5 inch)

MUTNITT$10.134.6★5,425 rev

Unokit 24-Piece Spoons and Forks Set Silverware Set - Forks and Spoons Food Grade Stainless Steel Silverware for Home Kitchen and Restaurant 12-Fork and 12-Spoon Mirror Polished&Dishwasher Safe

Unokit$13.504.5★2,463 rev

12 Pcs Spoons and Forks Set Top Food Grade Stainless Steel Forks and Spoons Silverware Set Forks and Spoons Cutlery Set Mirror Finish & Dishwasher Safe

Scent Time$7.124.6★593 rev

Silverware Set for 2 CXJY 10-Piece Stainless Steel Flatware Cutlery Set Square Edge Kitchen Utensil Include Knives/Forks/Spoons Tableware for Home/Hotel Mirror Polished Dishwasher Safe

CXJY$8.824.6★1,225 rev

MOACOCK 100 Count Plastic Silverware Heavy Weight Plastic Forks Spoons Disposable Utensils Cutlery Set for Wedding Party Supplies Everyday Use

MOACOCK$8.324.8★2,821 rev

Newest

by launch date

PHILIPALA 20 Piece Silverware Set Stainless Steel Flatware Set for 4 Food Grade Novelty Flatware Cutlery Utensil Set Include Knife Fork Spoon Mirror Polished Dishwasher Safe

PHILIPALA$13.872,320 rev

2mo ago

Amazon Basics Disposable Everyday White Forks & Spoons 100 Count

Amazon Basics$4.9599 rev

3mo ago

Lamosi 360 Count Extra Heavy Duty Clear Plastic Forks and Spoons 180 Forks 180 Spoons Disposable Plastic Silverware BPA-Free Heat Resistant for Wedding Party Supplies

Lamosi$20.72182 rev

6mo ago

24-Piece Forks and Spoons Silverware Set Spoons and Forks Food Grade Stainless Steel Flatware Cutlery Set for Home Kitchen and Restaurant Mirror Polished & Dishwasher Safe

KUIHT$10.18921 rev

9mo ago

24 Pcs Forks and Spoons Silverware Set Food Grade Stainless Steel Flatware Cutlery Set for Home Kitchen and Restaurant 12 Dinner Fork(8) and 12 Teaspoon(6.7) Mirror Polished Dishwasher Safe

WISKEMA$11.57440 rev

1y ago

What buyers say about fork and spoon

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall25%

“Quality is consistent”

Value For Money17%

“affordable price”

Strength12%

“Not flimsy”

Durability8%

“Durable product”

Advertised Vs Actual Product5%

“AS ADVERTISED”

Ease Of Use4%

“easy to hold”

Size-Overall3%

“good length”

Weight Light2%

“The sets lightweight”

Weight Heavy2%

“Had a nice heavy feel”

Ease Of Cleaning2%

“Perfect for parties, lunches, or quick cleanup”

What buyers complain about

Size-Overall13%

“The length is somewhat short”

Strength10%

“Kinda of flimsy”

Quality-Overall9%

“Bad quality”

Rusts/Corrodes8%

“Rust very easily”

Durability7%

“They are not durable”

Sharpness5%

“SHARP”

Thickness5%

“They are not quite as thick”

Weight Heavy3%

“too heavy”

Value For Money3%

“so these don't seem like a great value to me”

Color3%

“not really black black”

Top return reasons

Size-Overall26%

Value For Money13%

Quality-Overall12%

Advertised Vs Actual Product8%

Material Quality5%

Thin5%

Strength5%

Weight Heavy5%

Weight Light3%

Sharpness3%

Common questions

Is fork and spoon profitable to sell on Amazon United States?: The niche generates $186K/yr across 44 tracked products. 9 of 10 products launched in the last 360 days are still selling. 90-day search growth is +22.9%. Flapen's verdict: Worth a look (63/100).
How competitive is the fork and spoon niche?: 35 brands and 48 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 41% of demand.
What do buyers complain about in fork and spoon?: Top complaints mined from reviews: Size-Overall, Strength, Quality-Overall. The return rate is 0.5%.
When does demand for fork and spoon peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the fork and spoon niche?: Listings span $2.78–$36.84; the average listing price is $13.92 (sweet spot $15–$100). The average incumbent carries 2,727 reviews — the moat a new listing must climb.