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Footstr Insoles

Fail

Demand is soft, at -60.3% this quarter, so Footstr Insoles is a Fail.

Flapen Score
38
38 / 100
Ranks 13,006 of 14,768 Health & Household niches · −11 vs the category median of 49
Market size
$79K/yr309K searches / yr
90-day growth
-60.3%search demand this quarter
Competition
78%top-5 click share · 7 brands · 9 sellers

Flapen Score

Footstr Insoles against its category

The dotted line is the Health & Household average. Past it, Footstr Insoles is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Footstr Insoles market on Amazon at a glance

Shoppers on Amazon United States searched for Footstr Insoles 309K times last year and spent an estimated $79K. The top 5 brands take 95% of clicks. Demand peaks in Jan–Feb–Oct. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 309K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -60.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $79K a year.

Searches, last 12 months
309K
Growth, 90 days vs prior 90
-60.3%
Conversion, latest week
1.5%
Market size, estimated
$79Ka year
Peak month
January5.5× the quietest month
Top search term
footstr86K searches a year

02 · Price

A sale here is worth $17.00.

Listings sell for $17.00 on average, from $9.67 to $27.66. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $17.00 that is $2K to $4K a year per listing.

Average price
$17.00inside the $15 to $100 sweet spot
Price range
$9.67–$27.66
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 30.5% of listings are out of stock. The average listing ranks #272 within Foot Health. It carries 653 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
91%
Out of stock, average day
30.5%
Average rank
#272in Foot Health
Average rating
4.18 starsAmazon United States average 4.42 stars
Average reviews
653per listing
Listings tracked
11

04 · Newcomers

2 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
2Amazon's first-year sales bar
Average brand age
41 months

Products

Top Footstr Insoles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

9

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

2%

  • Brand 151%
  • Brand 218%
  • Brand 312%
  • Brand 46%
  • Brand 56%
  • Brand 64%
  • Open — no brand owns it (1 brand, 2%)

Demand

Footstr Insoles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25Spike '26Prime Day '26AugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Oct · busiest ÷ quietest = 5.5×

Search terms

Top Footstr Insoles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • footstr86K/yr
  • footstr insoles118K/yr
  • footstr insoles kids37K/yr
  • footster insoles youth12K/yr
  • footster insoles15K/yr
  • footstr insolex7K/yr
  • footstr insoles for men4K/yr
  • footster5K/yr
  • footstr insole x3K/yr
  • footstr kids4K/yr

Reviews and returns

What reviews say buyers love and hate about Footstr Insoles

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Comfort-Overall”
16%of negative reviews mention “Pain Relief-Overall”
0.5%of orders come back
“Hurt feet”
A buyer, on “Pain Relief-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Footstr Insoles questions

Answered from the same tracked data.