Is football wrapping paper profitable to sell on Amazon United States?

The niche generates $69K/yr across 17 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -41.6%. Flapen's verdict: Skip it (39/100).

How competitive is the football wrapping paper niche?

11 brands and 12 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 80% of demand.

What do buyers complain about in football wrapping paper?

Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product. The return rate is 2.4%.

When does demand for football wrapping paper peak?

Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 6.7× the quietest.

What does it cost to enter the football wrapping paper niche?

Listings span $6.66–$21.76; the average listing price is $10.30 (sweet spot $15–$100). The average incumbent carries 307 reviews — the moat a new listing must climb.

football wrapping paper

Skip it

Soft demand (-41.6% this quarter) — this niche doesn't clear our bar today.

Review moat

Great306.94

avg incumbent reviews — the moat a new listing must climb

Conversion

Great9.0%

search→purchase rate — share of searches ending in a sale

Returns

Good2.4%

return rate — above 5% kills the launch gate

Price range

Okay$6.66–$21.76

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay$10.30

avg listing price — sweet spot $15–$100

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$69K

$69K/yr · 73K searches

Growth

Bad-41.6%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, football wrapping paper is a $69K/yr Amazon United States market (73K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 39/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

football wrapping paper market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: $62K–$82K; units × avg price
Conversion rate: 9.0%
Avg BSR: #1,025
Page quality: 0%
Prime: 94%
Sponsored: 94%
Out of stock: 14.2%
Avg brand age: 25 months
Avg seller age: 200 days

Competition & brand share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

12%

WRAPAHOLIC36%
WERNNSAI15%
Pineraap11%
Dtiafu9%
Jajajuegos9%
RUSPEPA8%
Open — no brand owns it (5 brands, 12%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -41.6% search growth over the last 90 days.

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 6.7×

Open Trend

Top football wrapping paper search terms

football wrapping paper50K/yr -41.5%9.6% conv.
football wrapping paper birthday boy10K/yr -27.7%12.5% conv.
nfl wrapping paper10K/yr -38.7%3.6% conv.
seahawks wrapping paper3K/yr -69.0%2.1% conv.

All search terms

Top football wrapping paper products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

WRAPAHOLIC Football Wrapping Paper Roll - Mini Roll - 17 Inch x 9.8 Feet - Sports Green Rugby Ball Design Perfect for Boys Birthday Super Bowl

WRAPAHOLIC$6.684.5★362 rev

WRAPAHOLIC Kraft Football Wrapping Paper Roll - Mini Roll - 17 Inch x 9.8 Feet - Sports Rugby Ball Wrapping Paper Perfect for Boys Birthday Super Bowl

WRAPAHOLIC$6.664.3★53 rev

Dtiafu Reversible Rugby Wrapping Paper Roll for Dad Boys Kids - Classic Football Design Gift Wrap for Birthday Holiday Game Lovers Super Bowl(Total 28.5sq.ft)

Dtiafu$11.024.5★111 rev

Jajajuegos 12 Sheets Football Wrapping Paper 20 x 27 Football Gift Wrapping Paper Sports Rugby Brown Green Blue Pattern Art Papers for Sports Themed Party Decorations Birthday Party DIY Crafts

Jajajuegos$9.854.6★15 rev

RUSPEPA Football Wrapping Paper Roll for Men Boys Kids Mini Roll Maroon Sports Rugby Ball Design Kraft Gift Wrap Paper for Birthday Game Day Sports Party 17 Inches x 16.4 Feet

RUSPEPA$9.954.6★109 rev

Newest

by launch date

YXYASR Large Football Gift Bag Sports Gift Bag with Tissue Paper and Greeting Card with Envelope Football wrapping paper Bag for Birthday Game Day Football Party Supplies

YXYASR$7.0112 rev

5mo ago

WERNNSAI Football Wrapping Paper - 6 Sheets 19.7x 27.5Green 1st Birthday Wrapping Paper for Kids Boys Football Gifts Wrap for Baby Shower Birthday Sports Themed Party Favor Decoration

WERNNSAI$7.56922 rev

7mo ago

Pineraap Football Birthday Wrapping Paper Roll Brown Green Football Gift Wrap Paper Sports Theme Gift Packing Paper Art Paper for Happy Birthday Baby Shower Party Boys 17Inch x 16.5Feet

Pineraap$12.513 rev

8mo ago

Pineraap Football 1st Birthday Wrapping Paper Roll for Boy Football Age One Gift Wrap Paper Green Sports 1 Year Old Gift Art Packing Paper for Baby Shower First Birthday Party 17Inch x 16.5Feet

Pineraap$12.5224 rev

8mo ago

WRAPAHOLIC Kraft Football Wrapping Paper Roll - Mini Roll - 17 Inch x 9.8 Feet - Sports Rugby Ball Wrapping Paper Perfect for Boys Birthday Super Bowl

WRAPAHOLIC$6.6653 rev

9mo ago

What buyers say about football wrapping paper

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall29%

“The quality and size of the bag are good”

Size-Overall12%

“The size is generous”

Design-Overall11%

“Great quality, heavy duty with a fun design”

Thickness11%

“The tissue paper is thick”

Gifting Purpose10%

“Nice gift bag”

Strength6%

“Sturdy and nice bag”

Advertised Vs Actual Product5%

“As expected”

Durability4%

“durable”

Efficiency2%

“Worked out great”

Value For Money2%

“It is a great value for the price”

What buyers complain about

Size-Overall51%

“Super disappointing, not large at all”

Advertised Vs Actual Product13%

“Misleading size”

Top return reasons

Size-Overall66%

Advertised Vs Actual Product21%

Value For Money5%

Ease Of Use2%

Color2%

Quality-Overall2%

Design-Overall1%

Thickness1%

Functionality-Overall1%

Scratch Resistance0%

Common questions

Is football wrapping paper profitable to sell on Amazon United States?: The niche generates $69K/yr across 17 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -41.6%. Flapen's verdict: Skip it (39/100).
How competitive is the football wrapping paper niche?: 11 brands and 12 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 80% of demand.
What do buyers complain about in football wrapping paper?: Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product. The return rate is 2.4%.
When does demand for football wrapping paper peak?: Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 6.7× the quietest.
What does it cost to enter the football wrapping paper niche?: Listings span $6.66–$21.76; the average listing price is $10.30 (sweet spot $15–$100). The average incumbent carries 307 reviews — the moat a new listing must climb.