Football Plates
MaybeThe average product has only 220 reviews. But demand is soft, at -89.8% this quarter, so Football Plates is a Maybe.
- Flapen Score
- 52 / 100Top 36% of 14,768 Health & Household niches · +3 vs the category median of 4952
- Market size
- $359K/yr522K searches / yr
- 90-day growth
- -89.8%search demand this quarter
- Competition
- 40%top-5 click share · 26 brands · 29 sellers
Flapen Score
Football Plates against its category
The dotted line is the Health & Household average. Past it, Football Plates is stronger. Inside it, weaker.
Market
The Football Plates market on Amazon at a glance
Shoppers on Amazon United States searched for Football Plates 522K times last year and spent an estimated $359K. The top 5 brands take 49% of clicks. Demand peaks in Jan–Feb–Sep. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 5.1% of those searches ended in a purchase.
Shoppers searched for this 522K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -89.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $359K a year.
- Searches, last 12 months
- 522K
- Growth, 90 days vs prior 90
- -89.8%
- Conversion, latest week
- 5.1%
- Market size, estimated
- $359Ka year
- Peak month
- February26.1× the quietest month
- Top search term
- football plates194K searches a year
02 · Price
A sale here is worth $13.46.
Listings sell for $13.46 on average, from $6.30 to $24.05. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 500 to 750 of them. At $13.46 that is $7K to $10K a year per listing.
- Average price
- $13.46under the $15 to $100 sweet spot
- Price range
- $6.30–$24.05
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $7K–$10K
- Returns
- 3.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.5% of listings are out of stock. The average listing ranks #1,833 within Disposable Plates, Bowls & Cutlery. It carries 220 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 100%
- Out of stock, average day
- 15.5%
- Average rank
- #1,833in Disposable Plates, Bowls & Cutlery
- Average rating
- 4.53 starsAmazon United States average 4.42 stars
- Average reviews
- 220per listing
- Listings tracked
- 36
04 · Newcomers
0 of last year's 14 launches cleared the first-year sales bar.
14 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 14
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 22 months
Products
Top Football Plates products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.
Brands
26 falling
Sellers
29
Top-5 brand share
49%
Top 20: 94%
Top-5 click share
40%
Top 20: 82%
Open market
45%
- Brand 116%
- Brand 211%
- Brand 38%
- Brand 48%
- Brand 57%
- Brand 66%
Demand
Football Plates search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Sep · busiest ÷ quietest = 26.1×
Search terms
Top Football Plates search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- football plates194K/yr
- football plates and napkins75K/yr
- football paper plates48K/yr
- football party plates33K/yr
- football dessert plates12K/yr
- football cake plates6K/yr
- football party plates and napkins9K/yr
- football plates for party16K/yr
- football paper plates and napkins19K/yr
- superbowl plates25K/yr
Reviews and returns
What reviews say buyers love and hate about Football Plates
We read the reviews and the return reasons for every product selling here.
“These are small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Football Plates questions
Answered from the same tracked data.