Is football plates profitable to sell on Amazon United States?

The niche generates $359K/yr across 36 tracked products. 0 of 14 products launched in the last 360 days are still selling. 90-day search growth is -89.8%. Flapen's verdict: Worth a look (52/100).

How competitive is the football plates niche?

26 brands and 29 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 49% of demand.

What do buyers complain about in football plates?

Top complaints mined from reviews: Size-Overall, Thickness, Assembly/Installation. The return rate is 3.7%.

When does demand for football plates peak?

Demand peaks in Jan–Feb–Sep; the busiest month runs 26.1× the quietest.

What does it cost to enter the football plates niche?

Listings span $6.30–$24.05; the average listing price is $13.46 (sweet spot $15–$100). The average incumbent carries 220 reviews — the moat a new listing must climb.

football plates

Worth a look

Shows a thin review moat (220 avg reviews), but soft demand (-89.8% this quarter) keeps it on the watch list.

Review moat

Great219.69

avg incumbent reviews — the moat a new listing must climb

Brand share

Great49%

top-5 brand share — no brand owns this niche

Competition

Good40%

top-5 click share — leaders hold, buyers still browse

Avg price

Good$13.46

avg listing price — sweet spot $15–$100

Conversion

Good5.1%

search→purchase rate — share of searches ending in a sale

Market size

Good$359K

$359K/yr · 522K searches

Price range

Good$6.30–$24.05

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Okay3.7%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-89.8%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United States niche tracking, football plates is a $359K/yr Amazon United States market (522K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Jan–Feb–Sep. Verdict: Worth a look — 52/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

football plates market data

Units sold / yr: 40K–50K; avg 500–750/product
Revenue / yr: $538K–$673K; units × avg price
Conversion rate: 5.1%
Avg BSR: #1,833
Page quality: 0%
Prime: 100%
Sponsored: 75%
Out of stock: 15.5%
Avg brand age: 22 months
Avg seller age: 199 days

Competition & brand share

The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.

Brands

26 falling

Sellers

Top-5 brand share

49%

Top 20: 94%

Top-5 click share

40%

Top 20: 82%

Open market

45%

Winoo Design16%
GiftPioneer11%
Oigco8%
Litmitfu8%
LINHAXM7%
CMUSKO6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -89.8% search growth over the last 90 days.

Peak months: Jan, Feb, Sep · busiest ÷ quietest = 26.1×

Open Trend

Top football plates search terms

football plates194K/yr -90.0%6.1% conv.
football plates and napkins75K/yr -89.6%5.5% conv.
football paper plates48K/yr -87.9%4.3% conv.
football party plates33K/yr -84.0%5.0% conv.
football dessert plates12K/yr -71.1%3.8% conv.
football cake plates6K/yr -42.6%5.1% conv.
football party plates and napkins9K/yr -81.7%5.5% conv.
football plates for party16K/yr -91.4%5.2% conv.
football paper plates and napkins19K/yr -93.3%7.0% conv.
superbowl plates25K/yr -97.2%0.0% conv.

All search terms

Top football plates products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Winoo Design 48PCS Football Plates and Npakins Party Supplies - Serves 24 - Football Decorations Decor Football Game Day Birthday Party Favor

Winoo Design$10.344.7★26 rev

LINHAXM 50PCS Football Plates Large 9 x 11 inch Football Shaped Disposable Paper Plates for Football Birthday & Tailgate Party Decorations

LINHAXM$15.114.5★20 rev

96 PCS Football Party Supplies Plates and Napkins Tableware Set Football Theme Party Decorations Including Paper Plates Napkins Cups for Football Birthday Party 24 Guests

Oigco$15.374.7★1,197 rev

Football Plates and Napkins 100Pcs Football Party Supplies Touchdown Paper Plates Napkins for Football Birthday Game Day Tailgate Party Decorations

CMUSKO$15.524.7★77 rev

Football Party Supplies Kit 60Pcs 7Inch Football Paper Plates Sport Themed Tableware Set Party Dessert Plates for Football Gameday Kids Birthday Sports Events Tailgate Party Decorations Supplies

Fitoyplak$9.474.7★100 rev

Newest

by launch date

96Pcs Football Party Supplies Football Themed Paper Plates Napkins Forks Rugby Sports Games Touchdown Tableware Dinnerware for Sports Events Happy Birthday Tailgate Party Decorations Serves 24

Yiaoyinnz$18.551 rev

4mo ago

200PCS Football Plates and Napkins Party Decorations - Football Birthday Party Supplies Kit Football Party Favors Set Includes Dinner Plates Dessert Plates and Napkins Soccor Game Gifts Serve 50

Cufoje$13.507 rev

5mo ago

24 Pcs Football Plates - Rugby Shape Design Paper Plate Disposable Dinner Dessert Paper Plates Tableware Set for Football Party Supplies Birthday Game day Tailgate Party Decorations Table Decor

Litmitfu$8.0446 rev

6mo ago

Winoo Design 48PCS Football Plates and Npakins Party Supplies - Serves 24 - Football Decorations Decor Football Game Day Birthday Party Favor

Winoo Design$10.3426 rev

7mo ago

72PCS Football Party Plates and Napkins 11.8in Football Shaped Disposable Paper Plates Football Theme Party Supplies Sports Game Birthday Party Decorations Touchdown Party Decoration

Fighting to Achieve$16.46164 rev

8mo ago

What buyers say about football plates

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“Good quality, arrived on time”

Strength14%

“Pretty sturdy”

Value For Money9%

“Great deal”

Size-Overall8%

“Nice size”

Advertised Vs Actual Product7%

“As advertised”

Design-Overall7%

“The design is festive”

Durability5%

“Sturdy and look great”

Color5%

“bright colors”

Fun/Entertainment Experience4%

“Everything looked festive, fun, and really brought the party together”

Thickness3%

“The cardboard is thick and good quality”

What buyers complain about

Size-Overall15%

“These are small”

Thickness13%

“the plates could be a little thicker”

Assembly/Installation13%

“FLIMSY NOT EASY ASSEMBLE”

Strength11%

“It's so flimsy”

Quality-Overall5%

“Cheap”

Material Quality3%

“the like shiny material on top helped them not to absorb”

Thin3%

“Very thin and flimsy”

Advertised Vs Actual Product3%

“Not good description, not dinner plates”

Weight Heavy2%

“Not heavy duty”

Flatness1%

“These come flat”

Top return reasons

Size-Overall64%

Value For Money7%

Advertised Vs Actual Product6%

Assembly/Installation5%

Strength4%

Quality-Overall4%

Color2%

Thin2%

Material Quality1%

Smell1%

Common questions

Is football plates profitable to sell on Amazon United States?: The niche generates $359K/yr across 36 tracked products. 0 of 14 products launched in the last 360 days are still selling. 90-day search growth is -89.8%. Flapen's verdict: Worth a look (52/100).
How competitive is the football plates niche?: 26 brands and 29 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 49% of demand.
What do buyers complain about in football plates?: Top complaints mined from reviews: Size-Overall, Thickness, Assembly/Installation. The return rate is 3.7%.
When does demand for football plates peak?: Demand peaks in Jan–Feb–Sep; the busiest month runs 26.1× the quietest.
What does it cost to enter the football plates niche?: Listings span $6.30–$24.05; the average listing price is $13.46 (sweet spot $15–$100). The average incumbent carries 220 reviews — the moat a new listing must climb.